valvoline
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$28.36avg listing price — sweet spot $15–$100
Price range
Great$9.89–$97.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great29%top-5 click share — an open shelf
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$114K$114K/yr · 140K searches
Review moat
Bad5,179.91avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, valvoline is a $114K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
valvoline market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $142K–$170K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 88 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
4 falling
Sellers
175
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
29%
Top 20: 65%
Open market
0%
- Valvoline63%
- Mobil27%
- Castrol9%
- Shell Rotella1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -11.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top valvoline search terms
- valvoline33K/yr
- mobil 1 oil20K/yr
- aceites de motor15K/yr
- valvoline oil13K/yr
- mobil oil12K/yr
- truck oil5K/yr
- valvoline motor oil4K/yr
- oil for17K/yr
- mobile oil4K/yr
- cheap motor oil3K/yr
Top valvoline products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Valvoline Advanced Full Synthetic SAE 0W-20 Motor Oil 5 QT
Valvoline$26.294.8★10,223 rev
Valvoline MaxLife High Mileage 5W-30 Synthetic Blend Motor Oil 5 Quart
Valvoline$20.594.8★28,037 rev
Valvoline Advanced Full Synthetic SAE 5W-30 Motor Oil 5 QT
Valvoline$26.884.8★13,436 rev
Valvoline Restore & Protect Full Synthetic 5W-30 Motor Oil 5 Quart
Valvoline$31.014.8★1,511 rev
Valvoline MaxLife High Mileage Full Synthetic 5W-20 Motor Oil 5 Quart
Valvoline$26.904.8★11,005 rev
Newest
by launch dateValvoline Restore & Protect Full Synthetic 5W-30 Motor Oil 5 Quart
Valvoline$31.011,511 rev
Valvoline Restore & Protect Full Synthetic 0W-20 Motor Oil 5 Quart
Valvoline$29.791,114 rev
Valvoline Restore & Protect Full Synthetic 5W-20 Motor Oil 5 Quart
Valvoline$29.82916 rev
Mobil 1 Truck & SUV Full Synthetic Motor Oil 0W-20 5 Quart
Mobil$25.80817 rev
Valvoline Extended Protection Full Synthetic Motor Oil SAE 5W-30 5 QT
Valvoline$27.521,426 rev
Trending
90-day click momentum
Mobil 1 High Mileage Full Synthetic Motor Oil 5W-20 5 Quart
Mobil$25.964.8★
Mobil 1 European Car Formula Full Synthetic Motor Oil 0W-40 5 Quart
Mobil$26.034.8★
Mobil 1 High Mileage Full Synthetic Motor Oil 5W-30 5 Quart
Mobil$26.264.9★
Valvoline Restore & Protect Full Synthetic 0W-20 Motor Oil 5 Quart
Valvoline$29.794.8★
Castrol EDGE High Mileage 5W-30 Advanced Full Synthetic Motor Oil 5 Quarts
Castrol$26.164.8★
What buyers say about valvoline
What buyers praise and complain about, mined from review topics.What buyers love
“Great value for the price”
“great product, as advertised”
“Good Lubrication”
“As advertised”
“Good gas mileage oil”
“Works very smoothly on”
“The motor works good when I pour oil into it”
“Great at cleaning”
“it is so silent”
“Easy to use bottle”
What buyers complain about
“Arrived leaking”
“Tranny lubricant”
“Not the biggest deal”
“damage and extra cost from low quality product”
“False advertisement”
“the problem is that Honda will not shift well with Valvoline AT”
“the 1 quart / 1500 miles oil consumption problem I had with a 150K mile”
“Probably too heavy a weight despite a hot running turbo motor”
“It was so dirty”
“Its slippery”
Top return reasons
Common questions
- Is valvoline profitable to sell on Amazon United States?
- The niche generates $114K/yr across 67 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the valvoline niche?
- 4 brands and 175 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in valvoline?
- Top complaints mined from reviews: Leak-Proof, Lubrication, Value For Money. The return rate is 0.7%.
- When does demand for valvoline peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the valvoline niche?
- Listings span $9.89–$97.74; the average listing price is $28.36 (sweet spot $15–$100). The average incumbent carries 5,180 reviews — the moat a new listing must climb.