Valvoline

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months

140K

Growth, 90 days vs prior 90

-11.0%

Conversion, latest week

2.9%

Market size, estimated

$114Ka year

Peak month

October1.3× the quietest month

Top search term

valvoline33K searches a year

Listings sell for $28.36 on average, from $9.89 to $97.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $28.36 that is $3K to $7K a year per listing.

Average price

$28.36inside the $15 to $100 sweet spot

Price range

$9.89–$97.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

0.7%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Oils & Fluids. It carries 5,180 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

99%

Out of stock, average day

0.0%

Average rank

#61in Oils & Fluids

Average rating

4.80 starsAmazon United States average 4.42 stars

Average reviews

5,180per listing

Listings tracked

67

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

88 months