Urethane Reducer
MaybeAn estimated 0.3% of orders come back. But the products selling today already average 4.7★, so Urethane Reducer is a Maybe.
- Flapen Score
- 52 / 100Top 35% of 7,287 Automotive niches · +3 vs the category median of 4952
- Market size
- $76K/yr62K searches / yr
- 90-day growth
- +26.6%search demand this quarter
- Competition
- 57%top-5 click share · 14 brands · 46 sellers
Flapen Score
Urethane Reducer against its category
The dotted line is the Automotive average. Past it, Urethane Reducer is stronger. Inside it, weaker.
Market
The Urethane Reducer market on Amazon at a glance
Shoppers on Amazon United States searched for Urethane Reducer 62K times last year and spent an estimated $76K. The top 5 brands take 81% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- +26.6%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $76Ka year
- Peak month
- May1.9× the quietest month
- Top search term
- urethane reducer24K searches a year
02 · Price
A sale here is worth $33.98.
Listings sell for $33.98 on average, from $8.98 to $56.45. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $33.98 that is $3K to $8K a year per listing.
- Average price
- $33.98inside the $15 to $100 sweet spot
- Price range
- $8.98–$56.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #765 within Finishing. It carries 224 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 33%
- Out of stock, average day
- 3.0%
- Average rank
- #765in Finishing
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 224per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Urethane Reducer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LiME LiNE Urethane Medium Reducer for Thinning Automotive basecoats Primers and Clearcoats - 1 Quart
- Price
- $31.15
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 2y ago

LAUCO Standard Urethane Grade Reducer (7220) 1 Gallon 60F - 77F - for Automotive Paint and Industrial Paint Use - High Performance Automotive Grade
- Price
- $39.43
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 1y ago

U. S. Chemical & Plastics Normal Urethane Reducer Gal (USC-4215)
- Price
- $37.07
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 11y ago

High Teck Products 7730-1 Slow Urethane Reducer 1 gal Clear Liquid
- Price
- $38.79
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago

1 Quart Standard Urethane Grade Reducer > 95F - For Automotive Paint and Industrial Paint Use High Performance Automotive Grade 64720
- Price
- $25.82
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 7mo ago
Trending
estimated 90-day click momentum
High Teck Products 7730-1 Slow Urethane Reducer 1 gal Clear Liquid
- Price
- $38.79
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago

High Teck Products 7730-4 Slow Urethane Reducer 1 qt Clear Liquid
- Price
- $21.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

KMK 5105 Slow Thinner - 5L Precision Flow Automotive Reducer for High-Temperature Applications
- Price
- $38.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3y ago

ProductionShop - UR770 Medium Urethane Reducer (Gallon) for Automotive Paint and Industrial Paint Use - High Performance Automotive Grade
- Price
- $43.04
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 2y ago

Restoration Shop UR70 Medium Urethane Reducer Gallon Mid Temperature Automotive Paint Thinner for 70-85F Professional Grade Viscosity Reducer for Acrylic Enamel Urethane Basecoat and Clearcoat
- Price
- $56.45
- Rating
- 4.7/5
- Reviews
- 840
- Age
- 18y ago
Newest
by launch date
High Teck Products 7730-4 Slow Urethane Reducer 1 qt Clear Liquid
- Price
- $21.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

1 Quart Standard Urethane Grade Reducer > 95F - For Automotive Paint and Industrial Paint Use High Performance Automotive Grade 64720
- Price
- $25.82
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 7mo ago

High Teck Products 7730-1 Slow Urethane Reducer 1 gal Clear Liquid
- Price
- $38.79
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago

Finish 1 Automotive Refinish Products FT210-4 Solvent Based Reducer 1 qt Can Liquid
- Price
- $27.57
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

High Teck 7720-1 Medium Urethane Reducer 1 Gallon 7080F Application Range Superior Gloss and Leveling Virgin Solvent Formula Compatible With Most Primers Basecoats and Clearcoats
- Price
- $32.31
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
46
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 99%
Open market
12%
- LiME LiNE25%
- LAUCO20%
- Restoration Shop14%
- High Teck14%
- BATEMEN W9%
- Speedokote6%
- Open — no brand owns it (8 brands, 12%)
Demand
Urethane Reducer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Urethane Reducer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- urethane reducer24K/yr
- paint reducer9K/yr
- reducer10K/yr
- reducer for paint7K/yr
- paint reducer automotive5K/yr
- automotive paint reducer4K/yr
- enamel reducer3K/yr
Reviews and returns
What reviews say buyers love and hate about Urethane Reducer
We read the reviews and the return reasons for every product selling here.
“Thinner”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Urethane Reducer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









