Is under seat storage profitable to sell on Amazon United States?

The niche generates $334K/yr across 48 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the under seat storage niche?

31 brands and 72 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in under seat storage?

Top complaints mined from reviews: Size-Overall, Assembly/Installation, Quality-Overall. The return rate is 4.2%.

When does demand for under seat storage peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the under seat storage niche?

Listings span $14.05–$330.07; the average listing price is $104.25 (sweet spot $15–$100). The average incumbent carries 339 reviews — the moat a new listing must climb.

under seat storage

Worth a look

Shows no brand lock-in (top 5 brands take 52% of clicks), but soft demand (-18.4% this quarter) keeps it on the watch list.

Brand share

Great52%

top-5 brand share — no brand owns this niche

Review moat

Great339.38

avg incumbent reviews — the moat a new listing must climb

Competition

Great37%

top-5 click share — an open shelf

Avg price

Good$104.25

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$334K

$334K/yr · 247K searches

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Price range

Okay$14.05–$330.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, under seat storage is a $334K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

under seat storage market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $313K–$417K; units × avg price
Conversion rate: 1.3%
Avg BSR: #70
Page quality: 0%
Prime: 94%
Sponsored: 96%
Out of stock: 0.2%
Avg brand age: 32 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

31 rising

Sellers

Top-5 brand share

52%

Top 20: 90%

Top-5 click share

37%

Top 20: 72%

Open market

44%

Rough Country26%
KINGGERI11%
VaultsOnWheels6%
MAXDOM LLC5%
Tuyoung4%
MIKKUPPA4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top under seat storage search terms

under seat storage75K/yr -27.4%0.6% conv.
under seat storage chevy silverado32K/yr -11.3%1.8% conv.
underseat storage silverado17K/yr -16.3%1.1% conv.
silverado under seat storage13K/yr +3.9%1.3% conv.
underseat storage21K/yr -33.2%0.7% conv.
truck under seat storage15K/yr -12.3%1.1% conv.
under-seat consoles8K/yr -8.9%0.9% conv.
rough country under seat storage8K/yr -16.3%2.8% conv.
gmc sierra underseat storage7K/yr +2.7%1.8% conv.
chevy silverado back seat storage4K/yr -31.0%1.2% conv.

All search terms

Top under seat storage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rough Country Under Seat Storage for 19-22 1500 | 20-22 2500HD/3500HD - RC09051A

Rough Country$117.824.6★784 rev

KINGGERI Under Seat Storage Boxes Compatible with 2019-2026 Chevy Chevrolet Silverado 1500/GMC Sierra 1500 2020-2026 Silverado/Sierra 2500HD/3500HD | Double & Crew Cab Rear Underseat Organizer Box

KINGGERI$90.764.1★208 rev

Rough Country Under Seat Storage for Chevy Silverado & GMC Sierra 1500/2500HD/3500HD Double Cab (2019-2026) - Custom Rear Under Seat Organizer Tray Without Lid

Rough Country$115.874.3★344 rev

VaultsOnWheels Under Seat Storage Box Fit for 2019-2026 Chevy Silverado 1500/2500/3500HD (Not for Rear Kicker Subwoofer) Console Organizer Truck Tool Box Detachable Underseat Organizer w/TPE Mats

VaultsOnWheels$103.434.5★123 rev

Tuyoung Under Seat Storage Boxes - Compatible with 2019-2026 Chevy Chevrolet Silverado 1500/GMC Sierra 1500 2020-2026 Silverado/Sierra 2500HD/3500HD | Double & Crew Cab Rear Underseat Organizer Box

Tuyoung$86.534.6★95 rev

Newest

by launch date

Tuyoung Under Seat Storage Boxes - Compatible with 2019-2026 Chevy Chevrolet Silverado 1500/GMC Sierra 1500 2020-2026 Silverado/Sierra 2500HD/3500HD | Double & Crew Cab Rear Underseat Organizer Box

Tuyoung$86.5395 rev

6mo ago

VaultsOnWheels Under Seat Storage Box Fit for 2019-2026 Chevy Silverado 1500/2500/3500HD (Not for Rear Kicker Subwoofer) Console Organizer Truck Tool Box Detachable Underseat Organizer w/TPE Mats

VaultsOnWheels$103.43123 rev

8mo ago

Truck Underseat Storage for Silverado Sierra: 2019-2026 Crew/Double Cab Rear Under Seat Organizer Tool Box Car Accessory for Chevy Silverado & GMC Sierra 1500 2500HD 3500HD (w/ Detach Bin & Mesh Net)

DiffCar$117.7524 rev

8mo ago

VaultsOnWheels Under Seat Storage Box Fit for Ford F150 2015-2026 SuperCrew/Crew Cab & F250 F350 F450 2017-2026 SuperDuty Accessories Console Organizer Truck Tool Box Detachable Underseat Organizer

VaultsOnWheels$91.32123 rev

9mo ago

MAXDOM Under Seat Storage Fit for (2007-2018) Chevy Silverado 1500/GMC Sierra 1500 (2007-2019) 2500HD 3500HD Crew Cab Rear Underseat Organizer Box

MAXDOM LLC$83.91213 rev

10mo ago

What buyers say about under seat storage

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall35%

“Fits exactly as it should”

Assembly/Installation15%

“Easy install”

Storage Capacity14%

“Great storage option”

Quality-Overall8%

“Great product recommead to by”

Value For Money5%

“Great value”

Strength4%

“Sturdy and durable”

Design-Overall2%

“Very happy with the versatility of the design”

Durability2%

“Durable product”

Advertised Vs Actual Product2%

“As Advertised”

Ease Of Use1%

“Ease of use”

What buyers complain about

Size-Overall21%

“Was too long”

Assembly/Installation15%

“Had a lot of trouble with assemble”

Quality-Overall7%

“Bad quality”

Compatibility-Overall5%

“Doesn't fit my truck as stated”

Mounting4%

“No bolts where it should mount”

Advertised Vs Actual Product3%

“It doesnt fit like described”

Value For Money3%

“Most products are super expensive these day”

Strength2%

“Not sturdy”

Instructions/User Manual/Troubleshooting2%

“Instructions are horrible”

Material Quality2%

“Cheap plastic”

Top return reasons

Size-Overall49%

Compatibility-Overall13%

Advertised Vs Actual Product8%

Defective Material/Parts5%

Storage Capacity5%

Assembly/Installation3%