type f transmission fluid
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Avg price
Incredible$39.72avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Price range
Good$6.73–$128.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+42.7%90-day search growth — must beat 0% to launch
Review moat
Good1,108avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Okay$106K$106K/yr · 38K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, type f transmission fluid is a $106K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 49/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
type f transmission fluid market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $159K–$199K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #378
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 115 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
88
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
9%
- Valvoline31%
- Castrol24%
- Motorcraft17%
- Lucas Oil7%
- Amalie6%
- Ford5%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +42.7% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 1.9×
Top type f transmission fluid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Castrol Transmax Type F Automatic Transmission Fluid 1 Quart Pack of 6
Castrol$42.954.9★232 rev
Motorcraft Ford Type-F Automatic Transmission & Power Steering Fluid - XT-1-Q1F - 1 Quart Bottle
Motorcraft$6.734.6★35 rev
Valvoline Type F (ATF) Automatic Transmission Fluid 1 QT Case of 6
Valvoline$43.684.7★277 rev
Valvoline Type F Automatic Transmission Fluid 1 Quart
Valvoline$10.454.8★374 rev
AMALIE Ford Type F Automatic Transmission Fluid (160-62836-56) 1 Quart Bottle Pack of 12 | Made in USA
Amalie$75.364.7★111 rev
Newest
by launch date
Lubegard 62101 Type F Automatic Transmission Fluid 1 Gallon
Lubegard$41.311 rev
Lucas Oil 11020 Semi-Synthetic Racing Automatic Transmission Fluid Type F - 1 Quart (Pack of 6)
Lucas Oil$59.014 rev
Presidential Type F Transmission Fluid - Non-Friction Modified Automatic Transmission Fluid - Premium Formula with High Friction Stability - Made in USA - (5 gal)
Presidential$128.126 rev
Motorcraft Ford Type-F Automatic Transmission & Power Steering Fluid - XT-1-Q1F - 1 Quart Bottle
Motorcraft$6.7335 rev
Lucas Oil 11020 Semi-Synthetic Racing Automatic Transmission Fluid Type F 1 Quart (Pack of 1)
Lucas Oil$12.5026 rev
Trending
90-day click momentumMotorcraft Ford Type-F Automatic Transmission & Power Steering Fluid - XT-1-Q1F - 1 Quart Bottle
Motorcraft$6.734.6★
Lubegard 62101 Type F Automatic Transmission Fluid 1 Gallon
Lubegard$41.314.0★
Mag 1 00910 Type F Automatic Transmission Fluid - 1 Quart (Pack of 6)
Mag 1$38.824.8★
Castrol Transmax ATF/CVT Universal Automatic Transmission Fluid 1 Gallon
Castrol$23.344.8★
Lucas Oil 11020 Semi-Synthetic Racing Automatic Transmission Fluid Type F - 1 Quart (Pack of 6)
Lucas Oil$59.015.0★
What buyers say about type f transmission fluid
What buyers praise and complain about, mined from review topics.What buyers love
“GOOD PRICE”
“did feel better shifting quality once I had new fluid in”
“Product was as advertised”
“So far after 18 months in our 2020 Genesis G80 works well”
“Very good fluid”
“Easy to use”
“It meets the specs for the transmission”
“no noise at start”
“Nice clean scent”
“Compatibilidad por tener Compatibilidad univers”
What buyers complain about
“After my transmission rebuild transmission oil started leaking”
“Bad oil”
“Does not work well for Honda”
“Amazon was not reliable for their recomendation in this case to fit my transmission”
“After using the slipping went away”
“damage and extra cost from low quality product”
“High mileage at fluid”
“It was so dirty”
“there is no such thing as a 'lifetime' ATF fluid or brake fluid or coolant”
“False advertisement”
Top return reasons
Common questions
- Is type f transmission fluid profitable to sell on Amazon United States?
- The niche generates $106K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +42.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the type f transmission fluid niche?
- 10 brands and 88 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in type f transmission fluid?
- Top complaints mined from reviews: Leak-Proof, Lubrication, Compatibility-Overall. The return rate is 1.8%.
- When does demand for type f transmission fluid peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 1.9× the quietest.
- What does it cost to enter the type f transmission fluid niche?
- Listings span $6.73–$128.12; the average listing price is $39.72 (sweet spot $15–$100). The average incumbent carries 1,108 reviews — the moat a new listing must climb.