Type F Transmission Fluid
FailThe products selling today already average 4.7★, so Type F Transmission Fluid is a Fail.
- Flapen Score
- 49 / 100Ranks 3,500 of 7,287 Automotive niches · on the category median49
- Market size
- $106K/yr38K searches / yr
- 90-day growth
- +42.7%search demand this quarter
- Competition
- 69%top-5 click share · 10 brands · 88 sellers
Flapen Score
Type F Transmission Fluid against its category
The dotted line is the Automotive average. Past it, Type F Transmission Fluid is stronger. Inside it, weaker.
Market
The Type F Transmission Fluid market on Amazon at a glance
Shoppers on Amazon United States searched for Type F Transmission Fluid 38K times last year and spent an estimated $106K. The top 5 brands take 85% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +42.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- +42.7%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $106Ka year
- Peak month
- June1.9× the quietest month
- Top search term
- type f transmission fluid35K searches a year
02 · Price
A sale here is worth $39.72.
Listings sell for $39.72 on average, from $6.73 to $128.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $39.72 that is $4K to $10K a year per listing.
- Average price
- $39.72inside the $15 to $100 sweet spot
- Price range
- $6.73–$128.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$10K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #378 within Oils & Fluids. It carries 1,108 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 87%
- Out of stock, average day
- 0.0%
- Average rank
- #378in Oils & Fluids
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 1,108per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 115 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 115 months
Products
Top Type F Transmission Fluid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Castrol Transmax Type F Automatic Transmission Fluid 1 Quart Pack of 6
- Price
- $42.95
- Rating
- 4.9/5
- Reviews
- 232
- Age
- 13y ago

Motorcraft Ford Type-F Automatic Transmission & Power Steering Fluid - XT-1-Q1F - 1 Quart Bottle
- Price
- $6.73
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 4y ago

Valvoline Type F (ATF) Automatic Transmission Fluid 1 QT Case of 6
- Price
- $43.68
- Rating
- 4.7/5
- Reviews
- 277
- Age
- 13y ago

Valvoline Type F Automatic Transmission Fluid 1 Quart
- Price
- $10.45
- Rating
- 4.8/5
- Reviews
- 374
- Age
- 16y ago

AMALIE Ford Type F Automatic Transmission Fluid (160-62836-56) 1 Quart Bottle Pack of 12 | Made in USA
- Price
- $75.36
- Rating
- 4.7/5
- Reviews
- 111
- Age
- 13y ago
Trending
estimated 90-day click momentum
Motorcraft Ford Type-F Automatic Transmission & Power Steering Fluid - XT-1-Q1F - 1 Quart Bottle
- Price
- $6.73
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 4y ago

Lubegard 62101 Type F Automatic Transmission Fluid 1 Gallon
- Price
- $41.31
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 10mo ago

Mag 1 00910 Type F Automatic Transmission Fluid - 1 Quart (Pack of 6)
- Price
- $38.82
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 13y ago

Castrol Transmax ATF/CVT Universal Automatic Transmission Fluid 1 Gallon
- Price
- $23.34
- Rating
- 4.8/5
- Reviews
- 2,059
- Age
- 5y ago

Lucas Oil 11020 Semi-Synthetic Racing Automatic Transmission Fluid Type F - 1 Quart (Pack of 6)
- Price
- $59.01
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Newest
by launch date
Lubegard 62101 Type F Automatic Transmission Fluid 1 Gallon
- Price
- $41.31
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 10mo ago

Lucas Oil 11020 Semi-Synthetic Racing Automatic Transmission Fluid Type F - 1 Quart (Pack of 6)
- Price
- $59.01
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Presidential Type F Transmission Fluid - Non-Friction Modified Automatic Transmission Fluid - Premium Formula with High Friction Stability - Made in USA - (5 gal)
- Price
- $128.12
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2y ago

Motorcraft Ford Type-F Automatic Transmission & Power Steering Fluid - XT-1-Q1F - 1 Quart Bottle
- Price
- $6.73
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 4y ago

Lucas Oil 11020 Semi-Synthetic Racing Automatic Transmission Fluid Type F 1 Quart (Pack of 1)
- Price
- $12.50
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
88
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
9%
- Valvoline31%
- Castrol24%
- Motorcraft17%
- Lucas Oil7%
- Amalie6%
- Ford5%
- Open — no brand owns it (4 brands, 9%)
Demand
Type F Transmission Fluid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 1.9×
Reviews and returns
What reviews say buyers love and hate about Type F Transmission Fluid
We read the reviews and the return reasons for every product selling here.
“After my transmission rebuild transmission oil started leaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Type F Transmission Fluid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









