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Turn Signal Bulb

Maybe

Prices already span $4.96–$48.90, with room to position. But demand is soft, at -13.5% this quarter, so Turn Signal Bulb is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 7,287 Automotive niches · +1 vs the category median of 49
Market size
$845K/yr948K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
45%top-5 click share · 15 brands · 62 sellers

Flapen Score

Turn Signal Bulb against its category

The dotted line is the Automotive average. Past it, Turn Signal Bulb is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turn Signal Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for Turn Signal Bulb 948K times last year and spent an estimated $845K. The top 5 brands take 79% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 948K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $845K a year.

Searches, last 12 months
948K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
7.0%
Market size, estimated
$845Ka year
Peak month
March1.3× the quietest month
Top search term
turn signal bulb245K searches a year

02 · Price

A sale here is worth $12.79.

Listings sell for $12.79 on average, from $4.96 to $48.90. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $12.79 that is $16K to $19K a year per listing.

Average price
$12.79under the $15 to $100 sweet spot
Price range
$4.96–$48.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
$16K–$19K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #34 within Lights, Bulbs & Indicators. It carries 11,072 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#34in Lights, Bulbs & Indicators
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
11,072per listing
Listings tracked
37

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Turn Signal Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

62

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

45%

Top 20: 81%

Open market

16%

  • Brand 132%
  • Brand 223%
  • Brand 312%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (9 brands, 16%)

Demand

Turn Signal Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Turn Signal Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turn signal bulb245K/yr
  • 3157 bulb155K/yr
  • led turn signal bulb98K/yr
  • 3157 brake light bulb19K/yr
  • front turn signal bulb54K/yr
  • blinker bulb44K/yr
  • rear turn signal bulb39K/yr
  • 315732K/yr
  • sylvania 315714K/yr
  • signal light bulb23K/yr

Reviews and returns

What reviews say buyers love and hate about Turn Signal Bulb

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Brightness/Shine/Glow”
19%of negative reviews mention “Compatibility-Overall”
4.2%of orders come back
“arent truck compatible”
A buyer, on “Compatibility-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Turn Signal Bulb questions

Answered from the same tracked data.