Is trunk struts profitable to sell on Amazon United States?

The niche generates $462K/yr across 459 tracked products. 2 of 27 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Worth a look (59/100).

How competitive is the trunk struts niche?

61 brands and 69 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in trunk struts?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 3.0%.

When does demand for trunk struts peak?

Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the trunk struts niche?

Listings span $7.14–$199.17; the average listing price is $26.75 (sweet spot $15–$100). The average incumbent carries 956 reviews — the moat a new listing must climb.

trunk struts

Worth a look

Shows a fragmented shelf (top 5 take 7% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible7%

top-5 click share — an open shelf

Avg price

Incredible$26.75

avg listing price — sweet spot $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Review moat

Good956.08

avg incumbent reviews — the moat a new listing must climb

Market size

Good$462K

$462K/yr · 348K searches

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Returns

Good3.0%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$7.14–$199.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-30.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, trunk struts is a $462K/yr Amazon United States market (348K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

trunk struts market data

Units sold / yr: 15K–20K; avg 0–100/product
Revenue / yr: $401K–$535K; units × avg price
Conversion rate: 5.0%
Avg BSR: #1,308
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 1.7%
Avg brand age: 36 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.

Brands

61 rising

Sellers

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

Top 20: 21%

Open market

57%

A-Premium13%
ARANA9%
AiYiGu8%
Vepagoo5%
Aeagle5%
BOXI4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.9% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top trunk struts search terms

trunk struts61K/yr -35.4%3.1% conv.
liftgate struts44K/yr -42.4%2.7% conv.
rear hatch struts38K/yr -38.8%3.8% conv.
lift gate support struts25K/yr -29.2%2.7% conv.
trunk shocks25K/yr -19.8%3.5% conv.
rear hatch struts lift supports23K/yr -24.6%2.6% conv.
trunk lift support20K/yr +1.6%2.5% conv.
rear liftgate struts14K/yr -34.9%3.2% conv.
rear hatch lift struts9K/yr +15.3%1.4% conv.
tailgate struts13K/yr -36.3%1.7% conv.

All search terms

Top trunk struts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AiYiGu Rear Hatch Shocks Struts Lift gate Supports Gas Springs Compatible with 02-09 Chevrolet/Chevy Trailblazer/GMC Envoy/Buick Rainier/Isuzu Ascender/Oldsmobile Bravada/Saab 9-7X Replace 4573

AiYiGu$17.254.6★470 rev

ZNDAW 2 PCS 100N/22.5lb Gas Struts 10.4 Inch Soft Close Gas Spring Shock Strut Lift Support Hydraulic Lift Lid Support for Car Truck Rear Window Cabinet Tool Box Car Accessories

ZNDAW$7.702.6★48 rev

Vepagoo 6156 Rear Hatch Struts Fit for Chevy Suburban Tahoe/Cadillac Escalade 2007-2014 Liftgate Tailgate Shock for Chevrolet Suburban 1500 2500 GMC Yukon Sport Utility 4-Door Lift Support 2 pcs

Vepagoo$27.714.6★3,793 rev

AiYiGu 4643 Rear Hatch Trunk Lid Shocks Struts Lift Gate Supports Gas Springs Compatible with 1994-2004 Ford Mustang 2000-2007 Panoz Esperante Pack of 2 PCS Replace PM2014 SG304019

AiYiGu$15.704.8★130 rev

ARANA Rear Hatch Struts Liftgate Shocks for 2002-2009 Chevy Trailblazer/GMC Envoy/Buick Rainier/Isuzu Ascender/Oldsmobile Bravada/Saab 9-7X Hatchback Trunk Back Door Lift Support OE#4573 2 Pcs

ARANA$19.584.5★5,110 rev

Newest

by launch date

ZNDAW 2 PCS 100N/22.5lb Gas Struts 10.4 Inch Soft Close Gas Spring Shock Strut Lift Support Hydraulic Lift Lid Support for Car Truck Rear Window Cabinet Tool Box Car Accessories

ZNDAW$7.7048 rev

7mo ago

AiYiGu 4643 Rear Hatch Trunk Lid Shocks Struts Lift Gate Supports Gas Springs Compatible with 1994-2004 Ford Mustang 2000-2007 Panoz Esperante Pack of 2 PCS Replace PM2014 SG304019

AiYiGu$15.70130 rev

1y ago

Hatch Lift Supports for 2007-2014 Chevy Tahoe GMC Yukon | Trunk Struts Replacement Compatible with 07-14 Cadillac Escalade Chevy Suburban Yukon XL #6156 PM1062

HXSKJMX$22.01125 rev

2y ago

TFOPDNB 2X Rear Truck Lift Supports Fits 08941 15.71 125N Camper Top Topper Window (Black Steel Product)

TFOPDNB$13.6659 rev

3y ago

GVPART4U Rear Liftgate Power Support Shock Strut Compatible with Chevy Suburban Tahoe GMC Yukon XL Cadillac Escalade ESV 2015-2019 Electric Tailgate Lift Actuator Replaces# 84306929 84036214 84183515

GVPART4U$82.39329 rev

3y ago

What buyers say about trunk struts

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation26%

“Smooth installation”

Size-Overall22%

“Fit like a glove”

Quality-Overall11%

“Best quality”

Value For Money9%

“Fair price”

Efficiency6%

“Works as Advertised”

Advertised Vs Actual Product5%

“Works just as it should”

Ease Of Use5%

“Ease of use”

Strength4%

“Heavy duty”

Durability2%

“They feel durable and solid, giving me confidence theyll last a long time”

Shock Absorption1%

“Shocks working good”

What buyers complain about

Durability17%

“Broke from first use”

Size-Overall12%

“Too long”

Quality-Overall9%

“Poor quality control: first too much force”

Compatibility-Overall8%

“Not fit vehicle listed”

Assembly/Installation5%

“difficult to install”

Strength4%

“Not Strong Enough”

Functionality-Overall4%

“Stopped working”

Mounting3%

“No mounting screws included”

Instructions/User Manual/Troubleshooting2%

“Instruction making it very confusion”

Advertised Vs Actual Product2%

“Not as advertised”

Top return reasons

Size-Overall41%

Compatibility-Overall14%

Defective Material/Parts8%

Functionality-Overall6%

Advertised Vs Actual Product3%

Mounting3%

Mechanism Issues3%

Assembly/Installation3%

Add-Ons/Attachments3%

Shock Absorption2%

Common questions

Is trunk struts profitable to sell on Amazon United States?: The niche generates $462K/yr across 459 tracked products. 2 of 27 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Worth a look (59/100).
How competitive is the trunk struts niche?: 61 brands and 69 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in trunk struts?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 3.0%.
When does demand for trunk struts peak?: Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the trunk struts niche?: Listings span $7.14–$199.17; the average listing price is $26.75 (sweet spot $15–$100). The average incumbent carries 956 reviews — the moat a new listing must climb.