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Trunk Mat

Fail

Buyers convert on only 1.5% of searches, so Trunk Mat is a Fail.

Flapen Score
46
46 / 100
Ranks 4,486 of 7,287 Automotive niches · −3 vs the category median of 49
Market size
$322K/yr675K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
56%top-5 click share · 19 brands · 26 sellers

Flapen Score

Trunk Mat against its category

The dotted line is the Automotive average. Past it, Trunk Mat is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trunk Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Trunk Mat 675K times last year and spent an estimated $322K. The top 5 brands take 68% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 675K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $322K a year.

Searches, last 12 months
675K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
1.5%
Market size, estimated
$322Ka year
Peak month
July1.2× the quietest month
Top search term
trunk mat154K searches a year

02 · Price

A sale here is worth $32.04.

Listings sell for $32.04 on average, from $17.86 to $61.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $32.04 that is $16K to $24K a year per listing.

Average price
$32.04inside the $15 to $100 sweet spot
Price range
$17.86–$61.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$16K–$24K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #124 within Floor Mats & Cargo Liners. It carries 4,076 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
88%
Out of stock, average day
1.4%
Average rank
#124in Floor Mats & Cargo Liners
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
4,076per listing
Listings tracked
26

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Trunk Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

26

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

26%

  • Brand 123%
  • Brand 216%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 66%

Demand

Trunk Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Holiday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Trunk Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trunk mat154K/yr
  • cargo mat115K/yr
  • cargo liner91K/yr
  • trunk matt for suv28K/yr
  • trunk liner53K/yr
  • cargo liners45K/yr
  • weathertech cargo liner43K/yr
  • cargo mats for back of suv40K/yr
  • trunk mats for cars22K/yr
  • cargo mat for suv18K/yr

Reviews and returns

What reviews say buyers love and hate about Trunk Mat

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Size-Overall”
3.5%of orders come back
“It was too big”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Trunk Mat questions

Answered from the same tracked data.