trunk mat
Skip itWeak search conversion (1.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$32.04avg listing price — sweet spot $15–$100
Price range
Incredible$17.86–$61.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good$322K$322K/yr · 675K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 5% kills the launch gate
Review moat
Bad4,076.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, trunk mat is a $322K/yr Amazon United States market (675K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 46/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
trunk mat market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $256K–$320K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 81%
- Out of stock
- 1.4%
- Avg brand age
- 38 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
26
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
26%
- Motor Trend23%
- BDK16%
- WOYUO11%
- Amazon Basics10%
- FH Group8%
- CAT6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top trunk mat search terms
- trunk mat154K/yr
- cargo mat115K/yr
- cargo liner91K/yr
- trunk matt for suv28K/yr
- trunk liner53K/yr
- cargo liners45K/yr
- weathertech cargo liner43K/yr
- cargo mats for back of suv40K/yr
- trunk mats for cars22K/yr
- cargo mat for suv18K/yr
Top trunk mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Heavy Duty Cargo Liner Floor Mat-All Weather Trunk Protection Trimmable to Fit & Durable HD Rubber Protection for Car SUV Sedan Auto
BDK$29.034.3★17,331 rev
Motor Trend Premium FlexTough All-Protection Cargo Mat Liner w/Traction Grips & Fresh Design Heavy Duty Trimmable Trunk Liner for Car Truck SUV Black (OF-985-BK)
Motor Trend$37.604.5★25,659 rev
Amazon Basics Cargo Liner Floor Mat All Weather Trunk Protection Trimmable to Fit Black
Amazon Basics$20.074.6★171 rev
Universal Car Trunk Mat 29 x 39 Multicolor Floral All Weather Trunk Protection Cargo Liner Durable Cargo Mat Rear Trunk Liner Stylish Vehicle Interior Accessories Suitable for Most Car Models
WOYUO$20.474.7★41 rev
CAT Heavy Duty SUV Black Cargo Liner & Car Trunk Mat - Universal Trimmable All Weather Cargo Mats for Back of SUV - SUV Trunk Mat & Carpet Cover Trunk Liner - Cargo Cover Trunk Cover 53 x 36.25
CAT$39.684.4★1,198 rev
Newest
by launch date
RAIPY Car Trunk Mat - Universal Size 29 x 39 Floral Pattern Cargo Liner Car Accessory for SUVs/Sedan/Wagons Durable Protective Mat Trunk Liner for Families/Travel Enthusiasts (Flowers-8)
RAIPY$19.1225 rev
Amazon Basics Cargo Liner Floor Mat All Weather Trunk Protection Trimmable to Fit Black
Amazon Basics$20.07171 rev
Universal Car Trunk Mat 29 x 39 Multicolor Floral All Weather Trunk Protection Cargo Liner Durable Cargo Mat Rear Trunk Liner Stylish Vehicle Interior Accessories Suitable for Most Car Models
WOYUO$20.4741 rev
Universal Car Trunk Mat 29 x 39 Black Fashion Leopard All Weather Trunk Protection Cargo Liner Durable Cargo Mat Rear Trunk Liner Stylish Vehicle Interior Accessories Suitable for Most Car Models
WOYUO$20.4126 rev
KPFILEH Car Cargo Liner All Weather Heavy Duty Trunk Liner Anti-Slip Trimmable Floor Mat Universal Automotive Trunk Protection Mat for Cars SUVs Trucks (Black)
KPFILEH$26.0026 rev
Trending
90-day click momentumAmazon Basics Cargo Liner Floor Mat All Weather Trunk Protection Trimmable to Fit Black
Amazon Basics$20.074.6★
RAIPY Car Trunk Mat - Universal Size 29 x 39 Floral Pattern Cargo Liner Car Accessory for SUVs/Sedan/Wagons Durable Protective Mat Trunk Liner for Families/Travel Enthusiasts (Flowers-8)
RAIPY$19.124.5★
Motor Trend FlexTough Advanced Heavy Duty Black Rubber Car Floor Mats & Cargo Liner for SUV & Car Full Set - Universal Trim to Fit All Weather Automotive Floor Mat & Cargo Liners for SUV Car & Van
Motor Trend$40.994.3★
Universal Car Trunk Mat 29 x 39 Multicolor Floral All Weather Trunk Protection Cargo Liner Durable Cargo Mat Rear Trunk Liner Stylish Vehicle Interior Accessories Suitable for Most Car Models
WOYUO$20.474.7★
CAR PASS Heavy Duty Rubber Car Mats with Cargo Liner Deep-Dish Car Floor Mats and Trunk Mat All Weather Universal Trim-to-Fit for SUVs Trucks Sedans Waterproof Anti-Slip Trimmable V12 Black
CAR PASS$55.764.4★
What buyers say about trunk mat
What buyers praise and complain about, mined from review topics.What buyers love
“Fit like a glove”
“Very nice quality mat”
“Excellent value”
“Easily cleaned”
“the material appears durable”
“The material seems durable”
“just what I wanted”
“The quality is thick waterproof pvc”
“Good everyday protection”
“Easy to set up”
What buyers complain about
“It was too big”
“Strong rubber smell”
“Not as high quality”
“Somewhat thin rubber”
“Poor grip too”
“False information”
“Not compatible”
“Suction cups do not work at all”
“pretty flimsy and cheap”
“They are made cheap as possible with low quality materials”
Top return reasons
Common questions
- Is trunk mat profitable to sell on Amazon United States?
- The niche generates $322K/yr across 26 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the trunk mat niche?
- 19 brands and 26 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in trunk mat?
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 3.5%.
- When does demand for trunk mat peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the trunk mat niche?
- Listings span $17.86–$61.59; the average listing price is $32.04 (sweet spot $15–$100). The average incumbent carries 4,076 reviews — the moat a new listing must climb.