Trunk Mat
FailBuyers convert on only 1.5% of searches, so Trunk Mat is a Fail.
- Flapen Score
- 46 / 100Ranks 4,486 of 7,287 Automotive niches · −3 vs the category median of 4946
- Market size
- $322K/yr675K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 56%top-5 click share · 19 brands · 26 sellers
Flapen Score
Trunk Mat against its category
The dotted line is the Automotive average. Past it, Trunk Mat is stronger. Inside it, weaker.
Market
The Trunk Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Trunk Mat 675K times last year and spent an estimated $322K. The top 5 brands take 68% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 675K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $322K a year.
- Searches, last 12 months
- 675K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $322Ka year
- Peak month
- July1.2× the quietest month
- Top search term
- trunk mat154K searches a year
02 · Price
A sale here is worth $32.04.
Listings sell for $32.04 on average, from $17.86 to $61.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $32.04 that is $16K to $24K a year per listing.
- Average price
- $32.04inside the $15 to $100 sweet spot
- Price range
- $17.86–$61.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $16K–$24K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #124 within Floor Mats & Cargo Liners. It carries 4,076 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 88%
- Out of stock, average day
- 1.4%
- Average rank
- #124in Floor Mats & Cargo Liners
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 4,076per listing
- Listings tracked
- 26
04 · Newcomers
3 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Trunk Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
26
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
26%
- Brand 123%
- Brand 216%
- Brand 311%
- Brand 410%
- Brand 58%
- Brand 66%
Demand
Trunk Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Trunk Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- trunk mat154K/yr
- cargo mat115K/yr
- cargo liner91K/yr
- trunk matt for suv28K/yr
- trunk liner53K/yr
- cargo liners45K/yr
- weathertech cargo liner43K/yr
- cargo mats for back of suv40K/yr
- trunk mats for cars22K/yr
- cargo mat for suv18K/yr
Reviews and returns
What reviews say buyers love and hate about Trunk Mat
We read the reviews and the return reasons for every product selling here.
“It was too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Trunk Mat questions
Answered from the same tracked data.









