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Trunk Liner

Fail

Buyers convert on only 1.6% of searches, so Trunk Liner is a Fail.

Flapen Score
49
49 / 100
Ranks 3,500 of 7,287 Automotive niches · on the category median
Market size
$137K/yr216K searches / yr
90-day growth
+5.6%search demand this quarter
Competition
44%top-5 click share · 32 brands · 39 sellers

Flapen Score

Trunk Liner against its category

The dotted line is the Automotive average. Past it, Trunk Liner is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trunk Liner market on Amazon at a glance

Shoppers on Amazon United States searched for Trunk Liner 216K times last year and spent an estimated $137K. The top 5 brands take 51% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
+5.6%
Conversion, latest week
1.6%
Market size, estimated
$137Ka year
Peak month
July1.3× the quietest month
Top search term
cargo liner for suv35K searches a year

02 · Price

A sale here is worth $39.92.

Listings sell for $39.92 on average, from $10.73 to $123.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $39.92 that is $4K to $10K a year per listing.

Average price
$39.92inside the $15 to $100 sweet spot
Price range
$10.73–$123.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #148 within Floor Mats & Cargo Liners. It carries 3,064 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
92%
Out of stock, average day
5.7%
Average rank
#148in Floor Mats & Cargo Liners
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
3,064per listing
Listings tracked
37

04 · Newcomers

11 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
11Amazon's first-year sales bar
Average brand age
41 months

Products

Top Trunk Liner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

32 rising

Sellers

39

Top-5 brand share

51%

Top 20: 90%

Top-5 click share

44%

Top 20: 84%

Open market

42%

  • Brand 115%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Trunk Liner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Holiday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Trunk Liner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cargo liner for suv35K/yr
  • suv trunk mat22K/yr
  • suv cargo liner22K/yr
  • trunk protector10K/yr
  • trunk mat for suv11K/yr
  • suv cargo mat10K/yr
  • car trunk cover9K/yr
  • trunk liner for suv9K/yr
  • weathertech cargo mat11K/yr
  • trunk liners for cars10K/yr

Reviews and returns

What reviews say buyers love and hate about Trunk Liner

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
4.2%of orders come back
“It was too big”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Trunk Liner questions

Answered from the same tracked data.