trunk liner
Skip itWeak search conversion (1.6%) — this niche doesn't clear our bar today.
Avg price
Incredible$39.92avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great$10.73–$123.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Review moat
Okay3,064.03avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Market size
Okay$137K$137K/yr · 216K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, trunk liner is a $137K/yr Amazon United States market (216K searches/yr). The top 5 brands hold 51% of demand. Verdict: Skip it — 49/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
trunk liner market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $120K–$160K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #148
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 84%
- Out of stock
- 5.7%
- Avg brand age
- 41 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
32 rising
Sellers
39
Top-5 brand share
51%
Top 20: 90%
Top-5 click share
44%
Top 20: 84%
Open market
42%
- PETICON15%
- F-color12%
- BDK10%
- Motor Trend9%
- Reliadura6%
- Amazon Basics6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top trunk liner search terms
- cargo liner for suv35K/yr
- suv trunk mat22K/yr
- suv cargo liner22K/yr
- trunk protector10K/yr
- trunk mat for suv11K/yr
- suv cargo mat10K/yr
- car trunk cover9K/yr
- trunk liner for suv9K/yr
- weathertech cargo mat11K/yr
- trunk liners for cars10K/yr
Top trunk liner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PETICON SUV Cargo Liner for Dogs Waterproof Trunk Cover for SUVs with Bumper Flap Protector Scratchproof Durable 600D Oxford Fabric Non-Slip Machine Washable
PETICON$37.104.5★2,972 rev
Heavy Duty Cargo Liner Floor Mat-All Weather Trunk Protection Trimmable to Fit & Durable HD Rubber Protection for Car SUV Sedan Auto
BDK$29.034.3★17,331 rev
F-color SUV Cargo Liner for Dogs Heavy Duty Water Resistant Pet Cargo Cover Dog Seat Cover Mat for Mid-Size SUVs Sedans Vans with Bumper Flap Protector Non-Slip Standard Size Universal Fit Black
F-color$29.694.7★8,689 rev
Motor Trend Premium FlexTough All-Protection Cargo Mat Liner w/Traction Grips & Fresh Design Heavy Duty Trimmable Trunk Liner for Car Truck SUV Black (OF-985-BK)
Motor Trend$37.604.5★25,659 rev
Reliadura SUV Cargo Liner for Dogs Waterproof Dog Trunk Cover with Bumper Flap Protector Pet Cargo Mat for SUVs Sedans Vans Non-Slip Scratchproof Dog Seat Cover Large Size Universal Fit
Reliadura$33.414.4★168 rev
Newest
by launch date
Amazon Basics Cargo Liner Floor Mat All Weather Trunk Protection Trimmable to Fit Black
Amazon Basics$20.07171 rev
SUV Cargo Liner for Dogs Upgraded Scratch-proof Leather 14.17 Heightened Side Flaps 53.15 x40.55 Waterproof Non-Slip Trunk Liner with Bumper Flap Universal Fit for SUVs Sedans Vans 3-Row SUV
Pecute$85.2484 rev
IJVAE SUV Cargo Liner for Dogs Waterproof Dog Trunk Cover with Bumper Flap Protector Pet Cargo Mat for SUVs Sedans Vans Non-Slip Scratchproof Dog Seat CoverLarge Size Universal Fit Black
IJVAE$46.5034 rev
Simple Trending SUV Cargo Liner for Dogs Waterproof Dog Car Seat Cover Mat for SUVs Sedans Vans Universal Fit Pet Trunk Cover with Non-Slip Bumper Flap Protector Black
Simple Trending$20.8519 rev
Universal Car Trunk Mat 29 x 39 Multicolor Floral All Weather Trunk Protection Cargo Liner Durable Cargo Mat Rear Trunk Liner Stylish Vehicle Interior Accessories Suitable for Most Car Models
WOYUO$20.4741 rev
Trending
90-day click momentumSUV Cargo Liner for Dogs Upgraded Scratch-proof Leather 14.17 Heightened Side Flaps 53.15 x40.55 Waterproof Non-Slip Trunk Liner with Bumper Flap Universal Fit for SUVs Sedans Vans 3-Row SUV
Pecute$85.244.5★
Amazon Basics Cargo Liner Floor Mat All Weather Trunk Protection Trimmable to Fit Black
Amazon Basics$20.074.6★
IJVAE SUV Cargo Liner for Dogs Waterproof Dog Trunk Cover with Bumper Flap Protector Pet Cargo Mat for SUVs Sedans Vans Non-Slip Scratchproof Dog Seat CoverLarge Size Universal Fit Black
IJVAE$46.504.4★
Sanqitara SUV Cargo Liner for Dogs Waterproof Pet Cargo Cover Dog Seat Mat for SUVs Sedans Vans with Bumper Flap Protector Non-Slip Large Size Universal Fit
Sanqitara$32.964.5★
Universal Car Trunk Mat 29 x 39 Multicolor Floral All Weather Trunk Protection Cargo Liner Durable Cargo Mat Rear Trunk Liner Stylish Vehicle Interior Accessories Suitable for Most Car Models
WOYUO$20.474.7★
What buyers say about trunk liner
What buyers praise and complain about, mined from review topics.What buyers love
“its really easy to fit”
“This is a nice quality mat”
“Excellent value”
“easy to clean off”
“Good material”
“The material feels durable”
“Great protection”
“came in as advertised”
“The quality is thick waterproof pvc”
“Easy to put on”
What buyers complain about
“It was too big”
“No smell”
“Garbage”
“the suction cups to hold it up suck”
“- Some material is thin”
“Poor grip too”
“constantly fall off”
“it wasnt sticking”
“False information”
“Not compatible”
Top return reasons
Common questions
- Is trunk liner profitable to sell on Amazon United States?
- The niche generates $137K/yr across 37 tracked products. 11 of 15 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the trunk liner niche?
- 32 brands and 39 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in trunk liner?
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 4.2%.
- When does demand for trunk liner peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the trunk liner niche?
- Listings span $10.73–$123.65; the average listing price is $39.92 (sweet spot $15–$100). The average incumbent carries 3,064 reviews — the moat a new listing must climb.