trunk latch
Worth a lookShows a sweet-spot price point ($21.09 avg), but soft demand (-13.6% this quarter) keeps it on the watch list.
Avg price
Great$21.09avg listing price — sweet spot $15–$100
Price range
Great$6.36–$58.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,959.02avg incumbent reviews — the moat a new listing must climb
Market size
Bad$84K$84K/yr · 111K searches
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, trunk latch is a $84K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
trunk latch market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $84K–$105K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #482
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 2.0%
- Avg brand age
- 43 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
51
Top-5 brand share
68%
Top 20: 94%
Top-5 click share
41%
Top 20: 71%
Open market
29%
- A-Premium40%
- Blycorul19%
- ApplianPar4%
- NewYall3%
- TVM TRAVERMAN3%
- HZEL3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top trunk latch search terms
- trunk latch50K/yr
- trunk latch replacement18K/yr
- trunk lock13K/yr
- trunk actuator9K/yr
- trunk lock actuator8K/yr
- trunk latch actuator7K/yr
- trunk latch assembly4K/yr
Top trunk latch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
A-Premium Trunk Latch Lock Actuator for Chevrolet Chevy Impala Cruze Malibu Sonic Corvette Camaro & Buick Regal Lacrosse Cascada Verano Allure & Cadillac CTS ATS XTS ELR 13501988 99905279
A-Premium$19.924.6★456 rev
A-Premium Trunk Latch Compatible with Chrysler 300 2005-2018 200 2011-2014 & Dodge Charger 2006-2018 Avenger 2008-2014 Challenger 2008-2018 Dart 2013-2016 Rear Tailgate Lock Latch Actuator
A-Premium$20.114.6★332 rev
Blycorul Rear Trunk Latch Actuator Compatible with 2007-2011 Toyota Camry Rear Tailgate Hatch Lock Actuator Replaces 64600-06010 931-860
Blycorul$19.594.6★88 rev
Blycorul Rear Trunk Latch Actuator Compatible with 2006-2018 Dodge 2005-2018 Chrysler Rear Tailgate Hatch Lock Actuator Replaces 931-714 5056244AA
Blycorul$19.264.6★52 rev
Blycorul Rear Trunk Latch Actuator Compatible with 2016-2020 Kia Optima Rear Tailgate Hatch Lock Actuator Replaces 81230-D4000 81230D4000
Blycorul$17.484.8★80 rev
Newest
by launch date
SWQS Hatch Button Trunk Latch Trunk Lid Release Opener Switch Button for Subaru Crosstrek 2016-2017 Impreza 2012-2016 XV Crosstrek 2013-2015 Rear Liftgate Switches Buttons Replace #63270-FJ000
SWQS$8.9530 rev
HZEL Car Hatch Release Button Trunk Latch with Camera Vehicle Rear Trunk Hatch Lock Release Switch Button Tailgate Latch Replaces OEM#81260-2V010 Compatible with 2012-2017 V-eloster
HZEL$6.361 rev
Blycorul Trunk Latch Actuator Compatible with Cadillac CTS XTS ATS Chevrolet Chevy Cruze Malibu Camaro Impala Buick Lacrosse Replaces 940-108 13501988
Blycorul$19.4618 rev
Blycorul Rear Trunk Latch Actuator Compatible with 2007-2011 Toyota Camry Rear Tailgate Hatch Lock Actuator Replaces 64600-06010 931-860
Blycorul$19.5988 rev
Blycorul Rear Trunk Latch Actuator Compatible with 2006-2018 Dodge 2005-2018 Chrysler Rear Tailgate Hatch Lock Actuator Replaces 931-714 5056244AA
Blycorul$19.2652 rev
Trending
90-day click momentum
Silscvtt Rear Trunk Latch Lock Lid Lock Tailgate Liftgate Actuator Replacement for Honda Civic 4 Door LX Trunk Latch Manual Lock 2006-2011 Replace 74851-SNA-A12 74851-SNA-A11
Silscvtt$19.034.4★
TSA Approved Cable Luggage Locks Re-settable Combination with Alloy Body Black 2 Locks.
Forge$13.464.8★
HZEL Car Hatch Release Button Trunk Latch with Camera Vehicle Rear Trunk Hatch Lock Release Switch Button Tailgate Latch Replaces OEM#81260-2V010 Compatible with 2012-2017 V-eloster
HZEL$6.361.0★
Puroma 2 Pack Combination Lock 4 Digit Padlock for School Gym Locker Sports Locker Fence Toolbox Case Hasp Storage (Black & Code Window)
Puroma$8.714.5★
Blycorul Trunk Latch Actuator Compatible with Cadillac CTS XTS ATS Chevrolet Chevy Cruze Malibu Camaro Impala Buick Lacrosse Replaces 940-108 13501988
Blycorul$19.464.5★
What buyers say about trunk latch
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to lock”
“Excellent product”
“Fit great”
“Easy to use”
“Easy Installation”
“Best price”
“Exactly as described”
“Worked for me”
“Sturdy and reliable”
“Easy to use and very durable”
What buyers complain about
“Defective Lock”
“Does not fit”
“It stopped working”
“They can be broken by”
“Cheap junk”
“it just didn't fit my car”
“I didnt know assembly was required”
“Able to find part”
“The directions make no sense”
“It did not fit as described”
Top return reasons
Common questions
- Is trunk latch profitable to sell on Amazon United States?
- The niche generates $84K/yr across 52 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the trunk latch niche?
- 29 brands and 51 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in trunk latch?
- Top complaints mined from reviews: Locking Mechanism, Size-Overall, Functionality-Overall. The return rate is 2.5%.
- When does demand for trunk latch peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the trunk latch niche?
- Listings span $6.36–$58.29; the average listing price is $21.09 (sweet spot $15–$100). The average incumbent carries 1,959 reviews — the moat a new listing must climb.