True North
FailThe top 5 brands take 100% of clicks, so True North is a Fail.
- Flapen Score
- 46 / 100Ranks 4,486 of 7,287 Automotive niches · −3 vs the category median of 4946
- Market size
- $226K/yr379K searches / yr
- 90-day growth
- +7.2%search demand this quarter
- Competition
- 50%top-5 click share · 2 brands · 108 sellers
Flapen Score
True North against its category
The dotted line is the Automotive average. Past it, True North is stronger. Inside it, weaker.
Market
The True North market on Amazon at a glance
Shoppers on Amazon United States searched for True North 379K times last year and spent an estimated $226K. All 2 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.
- Searches, last 12 months
- 379K
- Growth, 90 days vs prior 90
- +7.2%
- Conversion, latest week
- 4.6%
- Market size, estimated
- $226Ka year
- Peak month
- June1.6× the quietest month
- Top search term
- little trees184K searches a year
02 · Price
A sale here is worth $12.92.
Listings sell for $12.92 on average, from $5.04 to $29.01. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $12.92 that is $6K to $10K a year per listing.
- Average price
- $12.92under the $15 to $100 sweet spot
- Price range
- $5.04–$29.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$10K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Air Fresheners. It carries 10,456 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #87in Air Fresheners
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 10,456per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top True North products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
108
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 89%
Open market
0%
- Brand 198%
- Brand 22%
Demand
True North search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top True North search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- little trees184K/yr
- little tree38K/yr
- tree air freshener25K/yr
- car air freshener tree20K/yr
- little trees air freshener17K/yr
- tree air freshener car14K/yr
- car fresheners little trees11K/yr
- car air freshener trees10K/yr
- car trees11K/yr
- air freshener car little trees7K/yr
Reviews and returns
What reviews say buyers love and hate about True North
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common True North questions
Answered from the same tracked data.