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Tru Cool 40k Transmission Cooler

Fail

The top 5 products take 93% of clicks, so Tru Cool 40k Transmission Cooler is a Fail.

Flapen Score
44
44 / 100
Ranks 5,081 of 7,287 Automotive niches · −5 vs the category median of 49
Market size
$355K/yr130K searches / yr
90-day growth
+22.0%search demand this quarter
Competition
93%top-5 click share · 7 brands · 31 sellers

Flapen Score

Tru Cool 40k Transmission Cooler against its category

The dotted line is the Automotive average. Past it, Tru Cool 40k Transmission Cooler is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tru Cool 40k Transmission Cooler market on Amazon at a glance

Shoppers on Amazon United States searched for Tru Cool 40k Transmission Cooler 130K times last year and spent an estimated $355K. The top 5 brands take 93% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $355K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
+22.0%
Conversion, latest week
2.4%
Market size, estimated
$355Ka year
Peak month
May2.0× the quietest month
Top search term
40k transmission cooler46K searches a year

02 · Price

A sale here is worth $114.07.

Listings sell for $114.07 on average, from $58.86 to $191.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $114.07 that is $29K to $57K a year per listing.

Average price
$114.07above the $15 to $100 sweet spot
Price range
$58.86–$191.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$29K–$57K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #192 within Engine Cooling & Climate Control. It carries 103 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
57%
Out of stock, average day
3.9%
Average rank
#192in Engine Cooling & Climate Control
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
103per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Tru Cool 40k Transmission Cooler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

31

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

3%

  • Brand 143%
  • Brand 219%
  • Brand 318%
  • Brand 49%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Tru Cool 40k Transmission Cooler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.0×

Search terms

Top Tru Cool 40k Transmission Cooler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 40k transmission cooler46K/yr
  • tru cool 40k transmission cooler25K/yr
  • trucool 40k trans cooler9K/yr
  • tru-cool 40k transmission cooler6K/yr
  • tru cool 40k transmission cooler 4l60e8K/yr
  • true cool 40k transmission cooler5K/yr
  • tru cool 40k7K/yr
  • tru cool max transmission cooler3K/yr
  • lpd473914K/yr
  • tru cool 40k trans cooler4K/yr

Reviews and returns

What reviews say buyers love and hate about Tru Cool 40k Transmission Cooler

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Coolant”
3.0%of orders come back
“Do not buy these coolers I have purchased many of these in the past”
A buyer, on “Coolant”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tru Cool 40k Transmission Cooler questions

Answered from the same tracked data.