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Transmission Fluid

Fail

The top 5 brands take 100% of clicks, so Transmission Fluid is a Fail.

Flapen Score
42
42 / 100
Ranks 5,591 of 7,287 Automotive niches · −7 vs the category median of 49
Market size
$1.6M/yr1.4M searches / yr
90-day growth
-3.3%search demand this quarter
Competition
86%top-5 click share · 4 brands · 49 sellers

Flapen Score

Transmission Fluid against its category

The dotted line is the Automotive average. Past it, Transmission Fluid is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Transmission Fluid market on Amazon at a glance

Shoppers on Amazon United States searched for Transmission Fluid 1.4M times last year and spent an estimated $1.6M. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
3.8%
Market size, estimated
$1.6Ma year
Peak month
April1.3× the quietest month
Top search term
transmission fluid802K searches a year

02 · Price

A sale here is worth $30.04.

Listings sell for $30.04 on average, from $6.94 to $45.04. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $30.04 that is $180K to $240K a year per listing.

Average price
$30.04inside the $15 to $100 sweet spot
Price range
$6.94–$45.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
$180K–$240K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Oils & Fluids. It carries 4,382 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Oils & Fluids
Average rating
4.79 starsAmazon United States average 4.42 stars
Average reviews
4,382per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Transmission Fluid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 210%
  • Brand 38%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Transmission Fluid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Transmission Fluid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • transmission fluid802K/yr
  • dexron 3 transmission fluid58K/yr
  • transmission fluids46K/yr
  • automatic transmission fluid60K/yr
  • transmission oil65K/yr
  • atf50K/yr
  • aceite de transmisin automtica50K/yr
  • valvoline maxlife atf38K/yr
  • atf fluid26K/yr
  • dexron 322K/yr

Reviews and returns

What reviews say buyers love and hate about Transmission Fluid

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Value For Money”
18%of negative reviews mention “Leak-Proof”
1.9%of orders come back
“Leaking product”
A buyer, on “Leak-Proof”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Transmission Fluid questions

Answered from the same tracked data.