Is transmission cooler with fan profitable to sell on Amazon United States?

The niche generates $111K/yr across 38 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +32.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the transmission cooler with fan niche?

18 brands and 96 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in transmission cooler with fan?

Top complaints mined from reviews: Size-Overall, Durability, Leak-Proof. The return rate is 3.6%.

When does demand for transmission cooler with fan peak?

Demand peaks in Jul–Aug; the busiest month runs 2.5× the quietest.

What does it cost to enter the transmission cooler with fan niche?

Listings span $20.84–$361.36; the average listing price is $140.88 (sweet spot $15–$100). The average incumbent carries 252 reviews — the moat a new listing must climb.

transmission cooler with fan

Worth a look

Shows a thin review moat (252 avg reviews), but weak search conversion (0.9%) keeps it on the watch list.

Review moat

Great251.82

avg incumbent reviews — the moat a new listing must climb

Competition

Great39%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Avg price

Good$140.88

avg listing price — sweet spot $15–$100

Growth

Good+32.3%

90-day search growth — must beat 0% to launch

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Market size

Okay$111K

$111K/yr · 86K searches

Price range

Bad$20.84–$361.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, transmission cooler with fan is a $111K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 52/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

transmission cooler with fan market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $106K–$141K; units × avg price
Conversion rate: 0.9%
Avg BSR: #309
Page quality: 0%
Prime: 55%
Sponsored: 76%
Out of stock: 3.8%
Avg brand age: 50 months
Avg seller age: 194 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

18 rising

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

39%

Top 20: 84%

Open market

28%

Derale22%
Enignelooc11%
JEGS10%
American Volt10%
FSBCGT10%
Mishimoto9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.3% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.5×

Open Trend

Top transmission cooler with fan search terms

transmission cooler with fan50K/yr +32.8%0.6% conv.
trans cooler with fan17K/yr +17.9%0.6% conv.
oil cooler with fan13K/yr +37.2%0.3% conv.
transmission cooler fan7K/yr +63.3%2.2% conv.

All search terms

Top transmission cooler with fan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Derale Performance Fluid Cooler and Fan 12.75 x 9.375 x 4.313 in Plate and Fin Type 5/8-18 in Female O-Ring Inlet/Outlet 6 AN Male Adapters Fittings Aluminum Black Powder Coat Universal

Derale$268.084.8★88 rev

Mishimoto MMOC-F Heavy Duty Racing Transmission Cooler with Electric Fan for Maximum Cooling Universal Fit

Mishimoto$179.064.2★293 rev

Enignelooc Transmission Oil Cooler Shroud Fan Tru-Cool 40 000 40k GVW Low-Pressure Dr LPD47391

Enignelooc$191.815.0★1 rev

FSBCGT Universal 15 Row Radiator Remote Transmission Oil Cooler Aluminum

FSBCGT$70.604.5★22 rev

Speedmaster PCE186.1024 Flat Transmission Oil Cooler 15.5 x 7.5 & Electric Thermo Fan Kit

Speedmaster$57.355.0★1 rev

Newest

by launch date

BACLAUGH 6 Row Tube and Fin Transmission Cooler High Performance Aluminium Oil Cooler Kit w/ 10 Cooling Fan with Electric Radiator Cooling 12V 80W Mount Kit Universal

BACLAUGH$56.372 rev

3mo ago

BACLAUGH 15 Row Tube and Fin Transmission Cooler High Performance Aluminium Oil Cooler Kit w/ 10 Black Cooling Fan with Electric Radiator Cooling 12V 80W Mount Kit Universal

BACLAUGH$67.282 rev

3mo ago

Enignelooc Aluminum Shroud W/ 120W Fan For Tru-Cool 40 000 40k GVW Transmission Oil Cooler Automotive Replacement Shroud Fan

Enignelooc$108.811 rev

7mo ago

Enignelooc Transmission Oil Cooler Shroud Fan Tru-Cool 40 000 40k GVW Low-Pressure Dr LPD47391

Enignelooc$191.811 rev

8mo ago

PRUNkuar 6 Inch Small Slim Push Pull Electric Cooling Fan 650CFM Radiator Oil Cooler Mount Kit Black 2Pcs

PRUNkuar$41.1430 rev

1y ago

What buyers say about transmission cooler with fan

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Looks like a good kit”

Assembly/Installation15%

“Installation was easy”

Value For Money15%

“Good fan for the price”

Size-Overall13%

“Fan moves a good amount of air for its size”

Coolant11%

“Amazing oil cooler”

Strength4%

“Power”

Water Resistance4%

“Perfect because they are water proof so Im not worried about them getting damaged”

Compatibility-Overall4%

“Works great on my Vc13 mini”

Heating3%

“The radiator works great”

Advertised Vs Actual Product3%

“Like it should”

What buyers complain about

Size-Overall19%

“The fan is a tad too big”

Durability13%

“Fan failed after about a year”

Leak-Proof10%

“leak a whole bunch of fluid luckily i caught it in my driveway”

Quality-Overall7%

“I would go with a better quality”

Design-Overall7%

“not a good design”

Water Resistance7%

“The box it came in was soaked from weather”

Functionality-Overall7%

“Didnt work out of the box”

Coolant6%

“cheap out on the price of more expensive coolers”

Instructions/User Manual/Troubleshooting3%

“there are no directions”

Thickness3%

“Thin radiator and fan does not attach to radiator”

Top return reasons

Size-Overall51%

Compatibility-Overall11%

Defective Material/Parts7%

Functionality-Overall6%

Mounting5%

Coolant4%