Skip to content

Traction Mat

Fail

Demand is soft, at -78.4% this quarter, so Traction Mat is a Fail.

Flapen Score
41
41 / 100
Ranks 5,810 of 7,287 Automotive niches · −8 vs the category median of 49
Market size
$23K/yr67K searches / yr
90-day growth
-78.4%search demand this quarter
Competition
51%top-5 click share · 20 brands · 28 sellers

Flapen Score

Traction Mat against its category

The dotted line is the Automotive average. Past it, Traction Mat is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Traction Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Traction Mat 67K times last year and spent an estimated $23K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -78.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-78.4%
Conversion, latest week
0.7%
Market size, estimated
$23Ka year
Peak month
January5.3× the quietest month
Top search term
traction mat19K searches a year

02 · Price

A sale here is worth $46.64.

Listings sell for $46.64 on average, from $12.55 to $124.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $46.64 that is $0 to $5K a year per listing.

Average price
$46.64inside the $15 to $100 sweet spot
Price range
$12.55–$124.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #2,295 within Tires & Wheels. It carries 320 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#2,295in Tires & Wheels
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
320per listing
Listings tracked
29

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Traction Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

28

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

32%

  • Brand 120%
  • Brand 215%
  • Brand 311%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Traction Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Traction Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • traction mat19K/yr
  • tire traction mats16K/yr
  • traction mats9K/yr
  • snow tracks for cars10K/yr
  • traction mats for snow6K/yr
  • snow traction mat3K/yr
  • snow traction boards5K/yr

Reviews and returns

What reviews say buyers love and hate about Traction Mat

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
3.0%of orders come back
“To small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Traction Mat questions

Answered from the same tracked data.