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Traction Boards

Fail

Demand is soft, at -25.8% this quarter, so Traction Boards is a Fail.

Flapen Score
39
39 / 100
Ranks 6,186 of 7,287 Automotive niches · −10 vs the category median of 49
Market size
$464K/yr414K searches / yr
90-day growth
-25.8%search demand this quarter
Competition
62%top-5 click share · 10 brands · 19 sellers

Flapen Score

Traction Boards against its category

The dotted line is the Automotive average. Past it, Traction Boards is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Traction Boards market on Amazon at a glance

Shoppers on Amazon United States searched for Traction Boards 414K times last year and spent an estimated $464K. The top 5 brands take 89% of clicks. Demand peaks in Feb–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 414K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $464K a year.

Searches, last 12 months
414K
Growth, 90 days vs prior 90
-25.8%
Conversion, latest week
1.7%
Market size, estimated
$464Ka year
Peak month
December1.8× the quietest month
Top search term
traction boards243K searches a year

02 · Price

A sale here is worth $65.49.

Listings sell for $65.49 on average, from $45.78 to $140.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $65.49 that is $7K to $16K a year per listing.

Average price
$65.49inside the $15 to $100 sweet spot
Price range
$45.78–$140.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$7K–$16K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #3,128 within Tires & Wheels. It carries 796 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#3,128in Tires & Wheels
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
796per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Traction Boards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

19

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

9%

  • Brand 137%
  • Brand 219%
  • Brand 317%
  • Brand 49%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (4 brands, 9%)

Demand

Traction Boards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Traction Boards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • traction boards243K/yr
  • recovery boards75K/yr
  • traction board19K/yr
  • off road traction boards16K/yr
  • recovery board9K/yr
  • recovery traction boards9K/yr
  • traction boards with mounting kit5K/yr
  • offroad traction boards6K/yr
  • recovery boards offroad7K/yr
  • xbull traction boards5K/yr

Reviews and returns

What reviews say buyers love and hate about Traction Boards

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
15%of negative reviews mention “Durability”
3.2%of orders come back
“They cracked the first time I used them”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Traction Boards questions

Answered from the same tracked data.