toyota white touch up paint
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$14.98avg listing price — sweet spot $15–$100
Price range
Okay$12.33–$17.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad6,855.43avg incumbent reviews — the moat a new listing must climb
Market size
Bad$65K$65K/yr · 125K searches
According to Flapen's Amazon United States niche tracking, toyota white touch up paint is a $65K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun. Verdict: Skip it — 44/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
toyota white touch up paint market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $60K–$75K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 86%
- Out of stock
- 0.4%
- Avg brand age
- 33 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
54
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
9%
- Toyota34%
- Artbreath24%
- SNSIR14%
- Dupli-Color13%
- U-POL3%
- RSACET3%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.5×
Top toyota white touch up paint search terms
- toyota touch up paint36K/yr
- toyota white touch up paint10K/yr
- toyota touch up paint pen7K/yr
- toyota paint touch up6K/yr
- toyota super white touch up paint6K/yr
- toyota touch up paint 0404K/yr
- toyota tacoma touch up paint5K/yr
- toyota 040 touch up paint4K/yr
- toyota paint colors4K/yr
- genuine toyota touch up paint7K/yr
Top toyota white touch up paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ice Cap/Super White(040) Touch Up Paint for Toyota-Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for Avalon/RAV4/Camry/Corolla/Highlander/Prius/Sequoia/Sienna/Tacoma
Artbreath$15.974.4★320 rev
Toyota Touch up Paint 040 Super White Genuine Scion/Lexus
Toyota$16.664.5★2,444 rev
Dupli-Color ATY1556 Scratch Fix All-In-1 Exact-Match Automotive Touch-Up Paint - Toyota Super White II - 0.25 oz. Paint Pen
Dupli-Color$17.384.2★23,465 rev
Toyota Touch Up Paint 1G3 Magnetic Gray Metallic Genuine Scion/Lexus
Toyota$16.154.2★1,717 rev
Toyota Genuine 00258-0000C-21 Clear Coat Touch-Up Paint Pen (.5 fl oz 14 ml)
Toyota$15.194.4★1,665 rev
Newest
by launch date
Car Touch up Paint(040 Super White/Ice Cap) Compatible with Toyota Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches
SNSIR$13.5039 rev
Toviiea Super White(040) Touch Up Paint Compatible with TOYOTA 2-In-1 Car Scratch Remover Pen Car Paint Scratch Repair Kit for Scratches Chips & Nicks 2-PCS SET
Toviiea$15.0259 rev
Treesiche Super White 040 Touch Up Paint for Toyota Exact Match Car PaintPen Scratch Repair 2 in 1 Touch Up Paint Car Scratch Remover for Deep Scratches Color-Matched
Treesiche$12.7791 rev
Ice Cap/Super White(040) Touch Up Paint for Toyota-Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for Avalon/RAV4/Camry/Corolla/Highlander/Prius/Sequoia/Sienna/Tacoma
Artbreath$15.97320 rev
Midnight Black Metallic (218) Touch Up Paint for Toyota-Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for Avalon/RAV4/Camry/Corolla/Highlander/Prius/Tacoma
Artbreath$16.06320 rev
Trending
90-day click momentumCar Touch up Paint(040 Super White/Ice Cap) Compatible with Toyota Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches
SNSIR$13.504.7★
Toviiea Super White(040) Touch Up Paint Compatible with TOYOTA 2-In-1 Car Scratch Remover Pen Car Paint Scratch Repair Kit for Scratches Chips & Nicks 2-PCS SET
Toviiea$15.024.2★
Midnight Black Metallic (218) Touch Up Paint for Toyota-Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for Avalon/RAV4/Camry/Corolla/Highlander/Prius/Tacoma
Artbreath$16.064.4★
Toyota Genuine 00258-0000C-21 Clear Coat Touch-Up Paint Pen (.5 fl oz 14 ml)
Toyota$15.194.4★
Dupli-Color EBTY16177 Perfect Match Automotive Spray Paint Toyota Classic Silver Mica 1F7 8 oz. Aerosol Can
Dupli-Color$13.054.2★
What buyers say about toyota white touch up paint
What buyers praise and complain about, mined from review topics.What buyers love
“Color is very accurate”
“Paint matchs perfect”
“Easy to use”
“Good kit”
“it covers up the scratches pretty well”
“As advertised”
“Very good for my toyota”
“Definitely a time and money saver”
“Matched perfectly”
“Is very durable”
What buyers complain about
“Disappointed color”
“not the paint”
“Not as advertised”
“Cheap and not exactly matching”
“It was a little thicker than I would have liked”
“Doesnt work”
“wasn't an even coverage regardless of keeping it at a distance while spraying”
“It's kinda expensive”
“Couldn't get it off”
“Doesnt match”
Top return reasons
Common questions
- Is toyota white touch up paint profitable to sell on Amazon United States?
- The niche generates $65K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the toyota white touch up paint niche?
- 11 brands and 54 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in toyota white touch up paint?
- Top complaints mined from reviews: Color, Paint Quality, Advertised Vs Actual Product. The return rate is 1.9%.
- When does demand for toyota white touch up paint peak?
- Demand peaks in Jun; the busiest month runs 2.5× the quietest.
- What does it cost to enter the toyota white touch up paint niche?
- Listings span $12.33–$17.57; the average listing price is $14.98 (sweet spot $15–$100). The average incumbent carries 6,855 reviews — the moat a new listing must climb.