Toyota Tundra Tailgate Handle
FailThe top 5 brands take 100% of clicks, so Toyota Tundra Tailgate Handle is a Fail.
- Flapen Score
- 38 / 100Ranks 6,359 of 7,287 Automotive niches · −11 vs the category median of 4938
- Market size
- $101K/yr32K searches / yr
- 90-day growth
- -22.6%search demand this quarter
- Competition
- 93%top-5 click share · 4 brands · 6 sellers
Flapen Score
Toyota Tundra Tailgate Handle against its category
The dotted line is the Automotive average. Past it, Toyota Tundra Tailgate Handle is stronger. Inside it, weaker.
Market
The Toyota Tundra Tailgate Handle market on Amazon at a glance
Shoppers on Amazon United States searched for Toyota Tundra Tailgate Handle 32K times last year and spent an estimated $101K. All 4 brands take every click. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 12.7% of those searches ended in a purchase.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- -22.6%
- Conversion, latest week
- 12.7%
- Market size, estimated
- $101Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- toyota tundra tailgate handle5K searches a year
02 · Price
A sale here is worth $24.78.
Listings sell for $24.78 on average, from $10.70 to $42.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $24.78 that is $12K to $19K a year per listing.
- Average price
- $24.78inside the $15 to $100 sweet spot
- Price range
- $10.70–$42.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $12K–$19K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #141 within Body & Trim. It carries 1,417 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #141in Body & Trim
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 1,417per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Toyota Tundra Tailgate Handle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gledewen Tailgate Handle Liftgate Latch Handle with Keyhole | for 2007-2013 Toyota Tundra | Replaces# 69090-0C040 690900C040 81213
- Price
- $19.47
- Rating
- 4.6/5
- Reviews
- 3,682
- Age
- 7y ago

T1A Tailgate Handle Assembly Replacement Upgraded Metal - Compatible with 2007-2013 Toyota Tundra - Liftgate Latch Handle Textured Black No Camera Hole - OEM 69090-0C040 81213 TO1915113
- Price
- $39.95
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 2y ago

T1A Tailgate Handle Assembly Replacement Upgraded Metal - Compatible with 2007-2013 Toyota Tundra - Exterior Tailgate Latch Textured Black - OEM 69090-0C050 81214 TO1915119
- Price
- $42.85
- Rating
- 4.5/5
- Reviews
- 221
- Age
- 2y ago

SYOAUTO Tailgate Handle for 2007-2013 Toyota Tundra Liftgate Latch Handle with Keyhole Replaces# 69090-0C040 690900C040 81213
- Price
- $18.02
- Rating
- 4.7/5
- Reviews
- 542
- Age
- 13y ago

Gledewen Tailgate Handle Liftgate Latch Handle with Rear Camera Hole | for 2007-2013 Toyota Tundra | Replaces# 69090-0C051 690900C051 81214
- Price
- $24.24
- Rating
- 4.6/5
- Reviews
- 1,353
- Age
- 7y ago
Trending
estimated 90-day click momentum
Aoerzn Premium Tailgate Handle Liftgate Latch Handle with Keyhole Fits for 2007-2013 Toyota Tundra Replaces# 690900C040 69090-0C040 81213
- Price
- $10.70
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 2y ago

T1A Tailgate Handle Assembly Replacement Upgraded Metal - Compatible with 2007-2013 Toyota Tundra - Liftgate Latch Handle Textured Black No Camera Hole - OEM 69090-0C040 81213 TO1915113
- Price
- $39.95
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 2y ago

SYOAUTO Tailgate Handle for 2007-2013 Toyota Tundra Liftgate Latch Handle with Keyhole Replaces# 69090-0C040 690900C040 81213
- Price
- $18.02
- Rating
- 4.7/5
- Reviews
- 542
- Age
- 13y ago

Gledewen Tailgate Handle Liftgate Latch Handle with Keyhole | for 2007-2013 Toyota Tundra | Replaces# 69090-0C040 690900C040 81213
- Price
- $19.47
- Rating
- 4.6/5
- Reviews
- 3,682
- Age
- 7y ago

Gledewen Tailgate Handle Liftgate Latch Handle with Rear Camera Hole | for 2007-2013 Toyota Tundra | Replaces# 69090-0C051 690900C051 81214
- Price
- $24.24
- Rating
- 4.6/5
- Reviews
- 1,353
- Age
- 7y ago
Newest
by launch date
Aoerzn Premium Tailgate Handle Liftgate Latch Handle with Keyhole Fits for 2007-2013 Toyota Tundra Replaces# 690900C040 69090-0C040 81213
- Price
- $10.70
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 2y ago

T1A Tailgate Handle Assembly Replacement Upgraded Metal - Compatible with 2007-2013 Toyota Tundra - Liftgate Latch Handle Textured Black No Camera Hole - OEM 69090-0C040 81213 TO1915113
- Price
- $39.95
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 2y ago

T1A Tailgate Handle Assembly Replacement Upgraded Metal - Compatible with 2007-2013 Toyota Tundra - Exterior Tailgate Latch Textured Black - OEM 69090-0C050 81214 TO1915119
- Price
- $42.85
- Rating
- 4.5/5
- Reviews
- 221
- Age
- 2y ago

Gledewen Tailgate Handle Liftgate Latch Handle with Keyhole | for 2007-2013 Toyota Tundra | Replaces# 69090-0C040 690900C040 81213
- Price
- $19.47
- Rating
- 4.6/5
- Reviews
- 3,682
- Age
- 7y ago

Gledewen Tailgate Handle Liftgate Latch Handle with Rear Camera Hole | for 2007-2013 Toyota Tundra | Replaces# 69090-0C051 690900C051 81214
- Price
- $24.24
- Rating
- 4.6/5
- Reviews
- 1,353
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- Gledewen57%
- T1A27%
- SYOAUTO12%
- Aoerzn4%
Demand
Toyota Tundra Tailgate Handle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Toyota Tundra Tailgate Handle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toyota tundra tailgate handle5K/yr
- 2008 toyota tundra tailgate handle5K/yr
- tundra tailgate handle5K/yr
- 2007 toyota tundra tailgate handle4K/yr
- 2010 toyota tundra tailgate handle4K/yr
- 2008 tundra tailgate handle2K/yr
- 2010 tundra tailgate handle3K/yr
- 2011 toyota tundra tailgate handle3K/yr
Reviews and returns
What reviews say buyers love and hate about Toyota Tundra Tailgate Handle
We read the reviews and the return reasons for every product selling here.
“It's not as durable as I had hoped”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toyota Tundra Tailgate Handle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









