Is toyota tacoma floor mats profitable to sell on Amazon United States?

The niche generates $58K/yr across 38 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (37/100).

How competitive is the toyota tacoma floor mats niche?

26 brands and 59 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in toyota tacoma floor mats?

Top complaints mined from reviews: Size-Overall, Smell, Compatibility-Overall. The return rate is 4.5%.

When does demand for toyota tacoma floor mats peak?

Demand peaks in Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the toyota tacoma floor mats niche?

Listings span $31.60–$190.62; the average listing price is $85.01 (sweet spot $15–$100). The average incumbent carries 4,244 reviews — the moat a new listing must climb.

toyota tacoma floor mats

Skip it

A small market ($58K/yr) — this niche doesn't clear our bar today.

Avg price

Great$85.01

avg listing price — sweet spot $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$31.60–$190.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Review moat

Bad4,243.66

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$58K

$58K/yr · 57K searches

Signals High Price

According to Flapen's Amazon United States niche tracking, toyota tacoma floor mats is a $58K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jul. Verdict: Skip it — 37/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

toyota tacoma floor mats market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $85K–$106K; units × avg price
Conversion rate: 1.2%
Avg BSR: #983
Page quality: 0%
Prime: 79%
Sponsored: 84%
Out of stock: 2.2%
Avg brand age: 37 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 rising

Sellers

Top-5 brand share

56%

Top 20: 94%

Top-5 click share

44%

Top 20: 80%

Open market

39%

LASFIT21%
3W17%
LUMWAY6%
Toyota6%
Nilight5%
KARPAL5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.8×

Open Trend

Top toyota tacoma floor mats search terms

toyota tacoma floor mats17K/yr -5.2%1.2% conv.
tacoma floor mats15K/yr -9.4%1.6% conv.
tacoma floor mats 2016-20238K/yr -20.9%2.2% conv.
2017 toyota tacoma floor mats4K/yr -9.0%2.3% conv.
toyota tacoma floor mats 2016-20224K/yr -6.6%2.6% conv.
genuine toyota tacoma floor mats4K/yr -46.7%0.5% conv.
2023 toyota tacoma floor mats4K/yr -30.4%2.2% conv.

All search terms

Top toyota tacoma floor mats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3W Floor Mats Fit Toyota Tacoma 2016-2023 (Only for Double Cab and Automatic) TPE All Weather Custom Fit Floor Liner for Toyota Tacoma SR/SR5/TRD/Limited/Trail Accessories Car Liners Black

3W$110.024.8★1,577 rev

LASFIT Floor Mats for Toyota Tacoma 2016-2023 Double Cab (Only for Automatic) All Weather Custom Fit Floor Liner for Tacoma SR/SR5/TRD/Limited/Trail TPE Mats Front&Rear 2 Row Car Mats Black

LASFIT$121.064.8★3,019 rev

LASFIT Floor Mats for Toyota Tacoma 2024 2025 2026 Double Cab Auto Tran (Not fit Hybrid) All Weather Floor Liner for Tacoma TRD/SR/SR5/limited TPE Custom Fit Car Mats Front&Rear 2 Row Mats

LASFIT$123.194.8★3,019 rev

LUMWAY Floor Mats for 2016-2023 Toyota Tacoma Double Cab (Only for Automatic) TPE All Weather Durable Floor Liners Door Sill Guards for Toyota Tacoma Accessories

LUMWAY$61.084.7★458 rev

Nilight TPE Floor Mats for Toyota Tacoma Double Cab 2018 2019 2020 2021 2022 2023 All Weather Custom Fit Heavy Duty Floor Liners

Nilight$81.584.7★472 rev

Newest

by launch date

QUEYNOD Floor Mats Compatible with 2016-2023 Toyota Tacoma Double Cab (Only for Automatic) All Weather TPE Liners Black

QUEYNOD$69.8833 rev

6mo ago

YITAMOTOR Floor Mats for Toyota Tacoma 2016-2023 Double Cab Automatic Custom Fit All Weather Anti-Slip TPE Rubber Mat Toyota Tacoma Accessories SR/SR5/TRD/Limited/Trail Floor Liner 1st & 2nd Row

YITAMOTOR$93.891,390 rev

7mo ago

VIWIK Floor Liner for Toyota Tacoma 2018-2023 (Only for Double Cab) All Weather Custom Fit Automotive TPE Floor Mats for 1st and 2nd Row Car Mats

VIWIK$59.406,079 rev

11mo ago

All-Weather for Toyota Tacoma 2018-2023 Front Seat Floor Mats (Only Fit Double Cab and Automatic) Rubber Carpet for Tacoma 2023 2022 2021 2020 2019 2018 Front Row 2-pcs TPE Black Truck Liners

BAMACAR$61.2237 rev

1y ago

Pyniro TPE Car Floor Mats for Toyota Tacoma 2016-2023 Double Cab (Only for Automatic) Custom Fit Carpet Floor All Weather Truck Mats - Front and Rear Row 3PCS

Pyniro$74.5530 rev

1y ago

What buyers say about toyota tacoma floor mats

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall46%

“fit my car perfectly”

Quality-Overall13%

“EXCELLENT QUALITY”

Value For Money10%

“Best for the money”

Ease Of Cleaning4%

“clean off easily”

Durability4%

“Very durable”

Material Quality3%

“Durable material”

Advertised Vs Actual Product2%

“As advertised”

Assembly/Installation2%

“Easy install”

Strength1%

“They snap into place easily”

Thickness1%

“Thick and durable”

What buyers complain about

Size-Overall28%

“way too big”

Smell15%

“Bad chemical smell”

Compatibility-Overall10%

“Not compatible with all cars as stated”

Quality-Overall7%

“Bad quality”

Thickness2%

“The material itself is pretty thick”

Advertised Vs Actual Product2%

“Misleading product description”

Value For Money2%

“Personally id rather by the cheap mats and spend more money on the wheels and tires”

Flatness2%

“Ive not been able to lay it flat against the door sill”

Material Quality1%

“Not Good Quality Material”

Grip1%

“not staying in place”

Top return reasons

Size-Overall68%

Compatibility-Overall11%

Advertised Vs Actual Product3%

Value For Money2%

Quality-Overall2%

Material Quality2%

Smell2%

Thin1%

Width1%

Functionality-Overall1%

Common questions

Is toyota tacoma floor mats profitable to sell on Amazon United States?: The niche generates $58K/yr across 38 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (37/100).
How competitive is the toyota tacoma floor mats niche?: 26 brands and 59 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in toyota tacoma floor mats?: Top complaints mined from reviews: Size-Overall, Smell, Compatibility-Overall. The return rate is 4.5%.
When does demand for toyota tacoma floor mats peak?: Demand peaks in Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the toyota tacoma floor mats niche?: Listings span $31.60–$190.62; the average listing price is $85.01 (sweet spot $15–$100). The average incumbent carries 4,244 reviews — the moat a new listing must climb.