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Toyota Tacoma Floor Mats

Fail

Shoppers spend an estimated $58K a year here, so Toyota Tacoma Floor Mats is a Fail.

Flapen Score
37
37 / 100
Ranks 6,498 of 7,287 Automotive niches · −12 vs the category median of 49
Market size
$58K/yr57K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
44%top-5 click share · 26 brands · 59 sellers

Flapen Score

Toyota Tacoma Floor Mats against its category

The dotted line is the Automotive average. Past it, Toyota Tacoma Floor Mats is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toyota Tacoma Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for Toyota Tacoma Floor Mats 57K times last year and spent an estimated $58K. The top 5 brands take 56% of clicks. Demand peaks in Jul. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
1.2%
Market size, estimated
$58Ka year
Peak month
July1.8× the quietest month
Top search term
toyota tacoma floor mats17K searches a year

02 · Price

A sale here is worth $85.01.

Listings sell for $85.01 on average, from $31.60 to $190.62. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $85.01 that is $0 to $9K a year per listing.

Average price
$85.01inside the $15 to $100 sweet spot
Price range
$31.60–$190.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #983 within Floor Mats & Cargo Liners. It carries 4,244 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
79%
Out of stock, average day
2.2%
Average rank
#983in Floor Mats & Cargo Liners
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
4,244per listing
Listings tracked
38

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Toyota Tacoma Floor Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

59

Top-5 brand share

56%

Top 20: 94%

Top-5 click share

44%

Top 20: 80%

Open market

39%

  • Brand 121%
  • Brand 217%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Toyota Tacoma Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Toyota Tacoma Floor Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toyota tacoma floor mats17K/yr
  • tacoma floor mats15K/yr
  • tacoma floor mats 2016-20238K/yr
  • 2017 toyota tacoma floor mats4K/yr
  • toyota tacoma floor mats 2016-20224K/yr
  • genuine toyota tacoma floor mats4K/yr
  • 2023 toyota tacoma floor mats4K/yr

Reviews and returns

What reviews say buyers love and hate about Toyota Tacoma Floor Mats

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
4.5%of orders come back
“way too big”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toyota Tacoma Floor Mats questions

Answered from the same tracked data.