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Toyota Rav4 Floor Mats

Fail

Demand is soft, at -13.2% this quarter, so Toyota Rav4 Floor Mats is a Fail.

Flapen Score
39
39 / 100
Ranks 6,186 of 7,287 Automotive niches · −10 vs the category median of 49
Market size
$183K/yr86K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
58%top-5 click share · 22 brands · 51 sellers

Flapen Score

Toyota Rav4 Floor Mats against its category

The dotted line is the Automotive average. Past it, Toyota Rav4 Floor Mats is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toyota Rav4 Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for Toyota Rav4 Floor Mats 86K times last year and spent an estimated $183K. The top 5 brands take 61% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
2.5%
Market size, estimated
$183Ka year
Peak month
March1.6× the quietest month
Top search term
toyota rav4 floor mats22K searches a year

02 · Price

A sale here is worth $86.80.

Listings sell for $86.80 on average, from $19.51 to $178.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $86.80 that is $0 to $9K a year per listing.

Average price
$86.80inside the $15 to $100 sweet spot
Price range
$19.51–$178.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #552 within Floor Mats & Cargo Liners. It carries 5,746 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
88%
Out of stock, average day
7.7%
Average rank
#552in Floor Mats & Cargo Liners
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
5,746per listing
Listings tracked
26

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Toyota Rav4 Floor Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

51

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

58%

Top 20: 96%

Open market

33%

  • Brand 119%
  • Brand 214%
  • Brand 312%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Toyota Rav4 Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Toyota Rav4 Floor Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toyota rav4 floor mats22K/yr
  • rav4 floor mats10K/yr
  • 2024 rav4 floor mats4K/yr
  • 2024 toyota rav4 floor mats4K/yr
  • 2019 rav4 floor mats2K/yr
  • 2025 toyota rav4 floor mats6K/yr
  • rav4 mats5K/yr
  • 2025 rav4 floor mats5K/yr
  • 2019 toyota rav4 floor mats3K/yr
  • genuine toyota rav4 floor mats4K/yr

Reviews and returns

What reviews say buyers love and hate about Toyota Rav4 Floor Mats

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
4.5%of orders come back
“Do not fit”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toyota Rav4 Floor Mats questions

Answered from the same tracked data.