Is toyota rav4 floor mats profitable to sell on Amazon United States?

The niche generates $183K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (39/100).

How competitive is the toyota rav4 floor mats niche?

22 brands and 51 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in toyota rav4 floor mats?

Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 4.5%.

When does demand for toyota rav4 floor mats peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the toyota rav4 floor mats niche?

Listings span $19.51–$178.69; the average listing price is $86.80 (sweet spot $15–$100). The average incumbent carries 5,746 reviews — the moat a new listing must climb.

toyota rav4 floor mats

Skip it

Soft demand (-13.2% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$86.80

avg listing price — sweet spot $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Price range

Good$19.51–$178.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$183K

$183K/yr · 86K searches

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Review moat

Bad5,745.77

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, toyota rav4 floor mats is a $183K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 39/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

toyota rav4 floor mats market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $174K–$217K; units × avg price
Conversion rate: 2.5%
Avg BSR: #552
Page quality: 0%
Prime: 88%
Sponsored: 96%
Out of stock: 7.7%
Avg brand age: 31 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

58%

Top 20: 96%

Open market

33%

AOMSAZTO19%
Powerty14%
GALVAGNITE12%
KARPAL8%
JOULARISE8%
LASFIT6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top toyota rav4 floor mats search terms

toyota rav4 floor mats22K/yr -11.5%1.6% conv.
rav4 floor mats10K/yr -4.3%1.4% conv.
2024 rav4 floor mats4K/yr -6.1%2.5% conv.
2024 toyota rav4 floor mats4K/yr -2.5%3.0% conv.
2019 rav4 floor mats2K/yr +91.8%1.8% conv.
2025 toyota rav4 floor mats6K/yr -43.6%2.5% conv.
rav4 mats5K/yr -31.3%1.5% conv.
2025 rav4 floor mats5K/yr -25.7%2.2% conv.
2019 toyota rav4 floor mats3K/yr +30.8%2.0% conv.
genuine toyota rav4 floor mats4K/yr -14.4%1.4% conv.

All search terms

Top toyota rav4 floor mats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RAV4 Floor Mats for Toyota RAV4 2019-2025 (Not Fit Hybrid or 2026 Models) - All Weather Floor Liners 1st & 2nd Row Car Mats RAV4 Accessories

AOMSAZTO$60.874.7★1,413 rev

GALVAGNITE Floor Mats for Toyota RAV4 2019-2025 All Weather Floor Mats Trunk Cargo Liner with Backrest Protectors and Door Sill Guards Accessories Full Coverage Set

GALVAGNITE$111.154.7★422 rev

Powerty Floor Mats for 2019-2024 2025 Toyota RAV4 Accessories All Weather Floor Liner 3D TPO 1st & 2nd Row Floor Mat Heavy-Duty Floor Liners(FIT All Models)

Powerty$69.104.8★639 rev

KARPAL Floor Mats Fit for Toyota RAV4 2019-2025 (Include Hybrid) Custom Fit All Weather TPE Floor Liners 1st & 2nd Row & Cargo Liner & Backrest Mat RAV4 Accessories

KARPAL$90.434.7★1,290 rev

JOULARISE Floor Mats Set for Toyota RAV4 2019-2025 (Both for Gas & Hybrid) Extra Door Sill Guards All Weather TPE Cargo Mat Backrest Mat Cargo Liner Car Accessories

JOULARISE$112.094.6★335 rev

Newest

by launch date

Floor Mats for Toyota RAV4 2020 2021 2022 2023 2024 2025 - Custom 3D Fit - Nylon Anti-Slip Back - Heavy Duty 22oz Carpet Mat - All Weather Car Liner Floormats for XA50 Rav 4

Nordstrand$46.331 rev

5mo ago

Rubber Floor Mats Custom Fit for Toyota RAV4 2019-2025 Waterproof Heavy Duty Anti-Slip Car Mats 1st & 2nd Row Full Black

TTX LIGHTING$49.731 rev

6mo ago

LASFIT Floor Mats & Backrest Mats & Trunk Mat for Toyota RAV4 2019-2025 (Not Fit Hybrid) All Weather TPE Custom Fit Floor Liners Car Mats Full Set Accessories Lifespan 5 Years+ Black

LASFIT$178.153,019 rev

8mo ago

Runine Floor Mats for Toyota RAV4 2019-2023 2024 2025 (Not for Hybrid) All Weather Protection Custom Floor Mats Trunk Cargo and Car Windshield Cover Set for Car Accessories Car Floor Liners Set

Runine$115.73151 rev

10mo ago

LUMWAY Floor Mats for 2019-2025 Toyota RAV4 (Include Gas & Hybrid) TPE All Weather Durable Floor Liners Door Sill Guards for Toyota RAV4 LE XLE XSE SE Premium Adventure TRD Limited HEV Accessories

LUMWAY$56.02458 rev

1y ago

What buyers say about toyota rav4 floor mats

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall42%

“Fit like a glove”

Quality-Overall15%

“A very versatile option of very good quality”

Value For Money11%

“Excellent value”

Ease Of Cleaning5%

“It helps a lot to keep everything clean”

Durability3%

“Very durable”

Advertised Vs Actual Product3%

“As advertised”

Assembly/Installation3%

“Easy install”

Material Quality2%

“good strong material heavy”

Strength2%

“The TPE material feels strong”

Thickness2%

“The mats are good quality, theyre thick and they really do look nice”

What buyers complain about

Size-Overall28%

“Do not fit”

Smell14%

“Very strong smell”

Quality-Overall9%

“Very low on quality”

Compatibility-Overall8%

“Do not fit”

Material Quality3%

“material is low quality”

Grip3%

“not staying in place”

Thickness2%

“The material itself is pretty thick”

Flatness2%

“They will not even lay flat”

Durability1%

“They aren't very durable”

Ease Of Cleaning1%

“hard to clean”

Top return reasons

Size-Overall66%

Compatibility-Overall10%

Material Quality5%

Advertised Vs Actual Product3%

Quality-Overall3%

Value For Money2%

Smell2%

Width1%

Color1%

Thin1%

Common questions

Is toyota rav4 floor mats profitable to sell on Amazon United States?: The niche generates $183K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (39/100).
How competitive is the toyota rav4 floor mats niche?: 22 brands and 51 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in toyota rav4 floor mats?: Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 4.5%.
When does demand for toyota rav4 floor mats peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the toyota rav4 floor mats niche?: Listings span $19.51–$178.69; the average listing price is $86.80 (sweet spot $15–$100). The average incumbent carries 5,746 reviews — the moat a new listing must climb.