Is toyota prius water pump profitable to sell on Amazon United States?

The niche generates $146K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (31/100).

How competitive is the toyota prius water pump niche?

5 brands and 69 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in toyota prius water pump?

Top complaints mined from reviews: Durability, Maintenance And Repair, Quality-Overall. The return rate is 5.9% — above our launch gate.

When does demand for toyota prius water pump peak?

Demand peaks in Apr–May–Jun; the busiest month runs 4.3× the quietest.

What does it cost to enter the toyota prius water pump niche?

Listings span $62.76–$169.51; the average listing price is $89.46 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.

toyota prius water pump

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Great204.09

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$89.46

avg listing price — sweet spot $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Price range

Okay$62.76–$169.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$146K

$146K/yr · 39K searches

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch

Returns

Bad5.9%

return rate — above 5% kills the launch gate

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, toyota prius water pump is a $146K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 31/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

toyota prius water pump market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $134K–$179K; units × avg price
Conversion rate: 4.2%
Avg BSR: #229
Page quality: 0%
Prime: 100%
Sponsored: 45%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

AISIN71%
BUSIDN18%
MYFANDOOR5%
DWLDMLWC3%
KUTTOLE3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +0.1% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.3×

Open Trend

Top toyota prius water pump search terms

aisin water pump14K/yr +5.5%1.6% conv.
toyota prius water pump4K/yr +28.6%3.9% conv.
prius water pump4K/yr -0.3%4.2% conv.
aisin water pump toyota3K/yr +10.8%1.9% conv.
toyota water pump4K/yr -19.4%1.0% conv.
water pump toyota4K/yr -10.6%0.5% conv.
2010 toyota prius water pump3K/yr -22.3%9.2% conv.
2010 prius water pump3K/yr -4.6%10.7% conv.

All search terms

Top toyota prius water pump products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AISIN GENUINE WPT-190 New Engine Water Pump with Gaskets - Compatible with Select Lexus CT200h Toyota Prius Prius C Prius Plug-In Prius V

AISIN$138.674.5★1,012 rev

BUSIDN Electric Water Pump Assembly Replacement For Toyota Prius1.8L 1.5L 2010-2019 Lexus CT200h 1.8L 2011-2017 Replaces Number 161A0-29015 161A0-39015

BUSIDN$69.364.4★130 rev

AISIN GENUINE WPT-803 New Engine Water Pump with Gaskets - Compatible with Select Lexus ES350 RX350 RX450h Toyota Camry Highlander RAV4 Sienna Venza

AISIN$97.114.7★484 rev

MYFANDOOR Electric Water Pump Compatible with Toyota Prius 1.5L 1.8L 2010-2015 Lexus CT200h Replaces 161A0-39015 161A0-29015

MYFANDOOR$68.204.6★89 rev

AISIN GENUINE WPT-804 New Engine Water Pump with Gaskets - Compatible with Select Lexus LX570 Toyota Land Cruiser Sequoia Tundra

AISIN$89.054.7★230 rev

Newest

by launch date

Electric Water Pump w/Thermostat - Upgraded Stainless Steel Rotor - Fits Toyota Prius 2010-2015 1.8L/ Prius C 2012-2019 1.5L / Prius V 1.8L 2012-2017 / Plug-In 12-19 & Lexus CT200h 11-17

DWLDMLWC$93.3289 rev

8mo ago

KUTTOLE Electric Engine Water Pump w/Gasket Compatible with Toyota Prius 20102015 Prius C 20122019 Prius V 20122017 Prius Plug-In Lexus CT200h Stainless Steel Rotor Replace 161A0-29015

KUTTOLE$62.9415 rev

1y ago

AISIN GENUINE WPT-207 New Engine Water Pump - Compatible with Select Lexus ES250 ES300h NX250 NX350h NX450h+ Toyota Avalon Camry Highlander RAV4 RAV4 Prime Sienna Venza

AISIN$169.5173 rev

3y ago

MYFANDOOR Electric Water Pump Compatible with Toyota Prius 1.5L 1.8L 2010-2015 Lexus CT200h Replaces 161A0-39015 161A0-29015

MYFANDOOR$68.2089 rev

4y ago

AISIN GENUINE WPT-194: Engine Water Pump

AISIN$62.7630 rev

4y ago

What buyers say about toyota prius water pump

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Fits perfectly”

Quality-Overall22%

“It's the best quality pump you can buy for this car”

Value For Money13%

“Worth the money”

Efficiency12%

“Working good”

Advertised Vs Actual Product10%

“description was excellent”

Assembly/Installation5%

“easy to install”

Pressure2%

“The water pump fit perfect”

Coolant2%

“it has stopped my coolant leak”

Durability2%

“it will last forever”

Leak-Proof2%

“no leaks”

What buyers complain about

Durability42%

“Failed After 2 Weeks”

Maintenance And Repair13%

“not a part that should need to be replaced once a year”

Quality-Overall13%

“NOT GOOD QUALITY”

Advertised Vs Actual Product8%

“Not as described”

Assembly/Installation4%

“A real chore to install”

Audio Quality4%

“Audible whining sound”

Noise Level4%

“Audible whining sound”

Heating3%

“it would overheat every time”

Value For Money3%

“The most expensive thing you can do is buy a cheap water pump”

Top return reasons

Defective Material/Parts18%

Functionality-Overall14%

Value For Money9%

Product Condition8%

Size-Overall8%

Assembly/Installation8%

Compatibility-Overall5%

Coolant4%

Durability3%

Advertised Vs Actual Product3%

Common questions

Is toyota prius water pump profitable to sell on Amazon United States?: The niche generates $146K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (31/100).
How competitive is the toyota prius water pump niche?: 5 brands and 69 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in toyota prius water pump?: Top complaints mined from reviews: Durability, Maintenance And Repair, Quality-Overall. The return rate is 5.9% — above our launch gate.
When does demand for toyota prius water pump peak?: Demand peaks in Apr–May–Jun; the busiest month runs 4.3× the quietest.
What does it cost to enter the toyota prius water pump niche?: Listings span $62.76–$169.51; the average listing price is $89.46 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.