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Toyota Power Steering Fluid

Fail

The top 5 brands take 100% of clicks, so Toyota Power Steering Fluid is a Fail.

Flapen Score
33
33 / 100
Ranks 6,891 of 7,287 Automotive niches · −16 vs the category median of 49
Market size
$118K/yr48K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
84%top-5 click share · 4 brands · 30 sellers

Flapen Score

Toyota Power Steering Fluid against its category

The dotted line is the Automotive average. Past it, Toyota Power Steering Fluid is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toyota Power Steering Fluid market on Amazon at a glance

Shoppers on Amazon United States searched for Toyota Power Steering Fluid 48K times last year and spent an estimated $118K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
3.8%
Market size, estimated
$118Ka year
Peak month
January1.7× the quietest month
Top search term
subaru transmission fluid15K searches a year

02 · Price

A sale here is worth $64.73.

Listings sell for $64.73 on average, from $9.79 to $147.41. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $64.73 that is $6K to $16K a year per listing.

Average price
$64.73inside the $15 to $100 sweet spot
Price range
$9.79–$147.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$6K–$16K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Oils & Fluids. It carries 533 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#110in Oils & Fluids
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
533per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Toyota Power Steering Fluid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 218%
  • Brand 33%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Toyota Power Steering Fluid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Toyota Power Steering Fluid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • subaru transmission fluid15K/yr
  • subaru cvt transmission fluid20K/yr
  • subaru cvt fluid13K/yr

Reviews and returns

What reviews say buyers love and hate about Toyota Power Steering Fluid

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Value For Money”
44%of negative reviews mention “Value For Money”
2.5%of orders come back
“More expensive than other places for the shelve brands”
A buyer, on “Value For Money”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toyota Power Steering Fluid questions

Answered from the same tracked data.