Toyota Power Steering Fluid
FailThe top 5 brands take 100% of clicks, so Toyota Power Steering Fluid is a Fail.
- Flapen Score
- 33 / 100Ranks 6,891 of 7,287 Automotive niches · −16 vs the category median of 4933
- Market size
- $118K/yr48K searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 84%top-5 click share · 4 brands · 30 sellers
Flapen Score
Toyota Power Steering Fluid against its category
The dotted line is the Automotive average. Past it, Toyota Power Steering Fluid is stronger. Inside it, weaker.
Market
The Toyota Power Steering Fluid market on Amazon at a glance
Shoppers on Amazon United States searched for Toyota Power Steering Fluid 48K times last year and spent an estimated $118K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $118Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- subaru transmission fluid15K searches a year
02 · Price
A sale here is worth $64.73.
Listings sell for $64.73 on average, from $9.79 to $147.41. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $64.73 that is $6K to $16K a year per listing.
- Average price
- $64.73inside the $15 to $100 sweet spot
- Price range
- $9.79–$147.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$16K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Oils & Fluids. It carries 533 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #110in Oils & Fluids
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 533per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Toyota Power Steering Fluid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Subaru Crosstrek Legacy Outback Forester Impreza CVTF-II Automatic Transmission Fluid (6 Quarts) - SOA427V1660 - Genuine OEM
- Price
- $110.73
- Rating
- 4.8/5
- Reviews
- 354
- Age
- 4y ago

Subaru CVTF-III Transmission Fluid SOA427V2610 OEM Auto 6 Quarts Geunine CVT 3 Forester Legacy Outback Crosstrek Impreza
- Price
- $129.47
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 4y ago

Subaru Crosstrek Legacy Outback Forester Impreza CVTF-II Automatic Transmission Fluid (8 Quarts) - SOA427V1660 - Genuine OEM
- Price
- $147.41
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 4y ago

Idemitsu CVT Transmission Fluid Type SB2-5qt CVTF New Transmission Oil
- Price
- $65.48
- Rating
- 4.8/5
- Reviews
- 238
- Age
- 4y ago

Idemitsu ATF Type HP Automatic Transmission Fluid for Subaru - 5QT
- Price
- $41.77
- Rating
- 4.8/5
- Reviews
- 424
- Age
- 6y ago
Trending
estimated 90-day click momentum
Subaru CVTF-III Transmission Fluid SOA427V2610 OEM Auto 6 Quarts Geunine CVT 3 Forester Legacy Outback Crosstrek Impreza
- Price
- $129.47
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 4y ago

Subaru Crosstrek Legacy Outback Forester Impreza CVTF-II Automatic Transmission Fluid (6 Quarts) - SOA427V1660 - Genuine OEM
- Price
- $110.73
- Rating
- 4.8/5
- Reviews
- 354
- Age
- 4y ago

Subaru Crosstrek Legacy Outback Forester Impreza CVTF-II Automatic Transmission Fluid (8 Quarts) - SOA427V1660 - Genuine OEM
- Price
- $147.41
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 4y ago

Idemitsu ATF Type HP Automatic Transmission Fluid for Subaru - 5QT
- Price
- $41.77
- Rating
- 4.8/5
- Reviews
- 424
- Age
- 6y ago

Idemitsu CVT Transmission Fluid Type SB2-5qt CVTF New Transmission Oil
- Price
- $65.48
- Rating
- 4.8/5
- Reviews
- 238
- Age
- 4y ago
Newest
by launch date
Idemitsu CVT Transmission Fluid Type SB2-5qt CVTF New Transmission Oil
- Price
- $65.48
- Rating
- 4.8/5
- Reviews
- 238
- Age
- 4y ago

Subaru Crosstrek Legacy Outback Forester Impreza CVTF-II Automatic Transmission Fluid (6 Quarts) - SOA427V1660 - Genuine OEM
- Price
- $110.73
- Rating
- 4.8/5
- Reviews
- 354
- Age
- 4y ago

Subaru CVTF-III Transmission Fluid SOA427V2610 OEM Auto 6 Quarts Geunine CVT 3 Forester Legacy Outback Crosstrek Impreza
- Price
- $129.47
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 4y ago

Subaru Crosstrek Legacy Outback Forester Impreza CVTF-II Automatic Transmission Fluid (8 Quarts) - SOA427V1660 - Genuine OEM
- Price
- $147.41
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 4y ago

Subaru CVTF-III Transmission Fluid SOA427V2610 OEM AUTO 1 Quart Geunine CVT 3 Forester Legacy Outback Crosstrek Impreza
- Price
- $28.40
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
30
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- Subaru77%
- Idemitsu18%
- Castrol3%
- Valvoline3%
- Open — no brand owns it (0%)
Demand
Toyota Power Steering Fluid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Toyota Power Steering Fluid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- subaru transmission fluid15K/yr
- subaru cvt transmission fluid20K/yr
- subaru cvt fluid13K/yr
Reviews and returns
What reviews say buyers love and hate about Toyota Power Steering Fluid
We read the reviews and the return reasons for every product selling here.
“More expensive than other places for the shelve brands”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toyota Power Steering Fluid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









