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Toyota License Plate Frame

Maybe

The top 5 brands take only 41% of clicks. But demand is soft, at +1.5% this quarter, so Toyota License Plate Frame is a Maybe.

Flapen Score
57
57 / 100
Top 17% of 7,287 Automotive niches · +8 vs the category median of 49
Market size
$171K/yr366K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
32%top-5 click share · 32 brands · 49 sellers

Flapen Score

Toyota License Plate Frame against its category

The dotted line is the Automotive average. Past it, Toyota License Plate Frame is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toyota License Plate Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Toyota License Plate Frame 366K times last year and spent an estimated $171K. The top 5 brands take 41% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 366K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months
366K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
2.3%
Market size, estimated
$171Ka year
Peak month
August1.3× the quietest month
Top search term
toyota license plate frame103K searches a year

02 · Price

A sale here is worth $19.99.

Listings sell for $19.99 on average, from $7.02 to $46.74. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $19.99 that is $2K to $5K a year per listing.

Average price
$19.99inside the $15 to $100 sweet spot
Price range
$7.02–$46.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #1,746 within License Plate Covers & Frames. It carries 1,556 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
80%
Out of stock, average day
1.8%
Average rank
#1,746in License Plate Covers & Frames
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,556per listing
Listings tracked
60

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Toyota License Plate Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

49

Top-5 brand share

41%

Top 20: 89%

Top-5 click share

32%

Top 20: 67%

Open market

54%

  • Brand 112%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Toyota License Plate Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Toyota License Plate Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toyota license plate frame103K/yr
  • trd license plate frame67K/yr
  • tacoma license plate frame29K/yr
  • toyota license plate19K/yr
  • 4runner license plate frame18K/yr
  • license plate frames toyota13K/yr
  • toyota tacoma license plate frame13K/yr
  • toyota plate frame10K/yr
  • toyota camry license plate frame11K/yr
  • tundra license plate frame10K/yr

Reviews and returns

What reviews say buyers love and hate about Toyota License Plate Frame

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
2.7%of orders come back
“too tall”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Toyota License Plate Frame questions

Answered from the same tracked data.