Toyota License Plate Frame

Shoppers searched for this 366K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months

366K

Growth, 90 days vs prior 90

+1.5%

Conversion, latest week

2.3%

Market size, estimated

$171Ka year

Peak month

August1.3× the quietest month

Top search term

toyota license plate frame103K searches a year

Listings sell for $19.99 on average, from $7.02 to $46.74. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $19.99 that is $2K to $5K a year per listing.

Average price

$19.99inside the $15 to $100 sweet spot

Price range

$7.02–$46.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.7%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #1,746 within License Plate Covers & Frames. It carries 1,556 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

80%

Out of stock, average day

1.8%

Average rank

#1,746in License Plate Covers & Frames

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

1,556per listing

Listings tracked

60

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months