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Toyota Key Chain

Fail

Demand is soft, at -3.0% this quarter, so Toyota Key Chain is a Fail.

Flapen Score
41
41 / 100
Ranks 5,810 of 7,287 Automotive niches · −8 vs the category median of 49
Market size
$120K/yr330K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
63%top-5 click share · 10 brands · 19 sellers

Flapen Score

Toyota Key Chain against its category

The dotted line is the Automotive average. Past it, Toyota Key Chain is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toyota Key Chain market on Amazon at a glance

Shoppers on Amazon United States searched for Toyota Key Chain 330K times last year and spent an estimated $120K. The top 5 brands take 86% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months
330K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
2.6%
Market size, estimated
$120Ka year
Peak month
December1.3× the quietest month
Top search term
toyota key chain115K searches a year

02 · Price

A sale here is worth $13.70.

Listings sell for $13.70 on average, from $10.61 to $19.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $13.70 that is $1K to $3K a year per listing.

Average price
$13.70under the $15 to $100 sweet spot
Price range
$10.61–$19.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #1,549 within Keychains. It carries 722 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#1,549in Keychains
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
722per listing
Listings tracked
22

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Toyota Key Chain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

19

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

10%

  • Brand 162%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 10%)

Demand

Toyota Key Chain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Toyota Key Chain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toyota key chain115K/yr
  • toyota keychain42K/yr
  • tacoma keychain25K/yr
  • trd keychain20K/yr
  • llavero toyota17K/yr
  • 4runner keychain15K/yr
  • toyota keychains10K/yr
  • toyota tacoma keychain12K/yr
  • toyota camry key chain8K/yr
  • tundra keychain8K/yr

Reviews and returns

What reviews say buyers love and hate about Toyota Key Chain

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Durability”
0.9%of orders come back
“The 2nd time around the spring broke again”
A buyer, on “Durability”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Toyota Key Chain questions

Answered from the same tracked data.