Toyota Highlander Roof Rack
FailShoppers spend an estimated $24K a year here, so Toyota Highlander Roof Rack is a Fail.
- Flapen Score
- 35 / 100Ranks 6,734 of 7,287 Automotive niches · −14 vs the category median of 4935
- Market size
- $24K/yr19K searches / yr
- 90-day growth
- +72.3%search demand this quarter
- Competition
- 76%top-5 click share · 12 brands · 20 sellers
Flapen Score
Toyota Highlander Roof Rack against its category
The dotted line is the Automotive average. Past it, Toyota Highlander Roof Rack is stronger. Inside it, weaker.
Market
The Toyota Highlander Roof Rack market on Amazon at a glance
Shoppers on Amazon United States searched for Toyota Highlander Roof Rack 19K times last year and spent an estimated $24K. The top 5 brands take 84% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +72.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- +72.3%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $24Ka year
- Peak month
- July3.3× the quietest month
- Top search term
- toyota highlander roof rack13K searches a year
02 · Price
A sale here is worth $97.67.
Listings sell for $97.67 on average, from $75.71 to $156.78. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $97.67 that is $0 to $10K a year per listing.
- Average price
- $97.67inside the $15 to $100 sweet spot
- Price range
- $75.71–$156.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 7.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #85 within Cargo Management. It carries 1,083 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 88%
- Out of stock, average day
- 9.9%
- Average rank
- #85in Cargo Management
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 1,083per listing
- Listings tracked
- 16
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Toyota Highlander Roof Rack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
20
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
12%
- Brand 136%
- Brand 220%
- Brand 320%
- Brand 45%
- Brand 53%
- Brand 63%
- Open — no brand owns it (6 brands, 12%)
Demand
Toyota Highlander Roof Rack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.3×
Search terms
Top Toyota Highlander Roof Rack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toyota highlander roof rack13K/yr
- highlander roof rack cross bars3K/yr
- highlander roof rack3K/yr
Reviews and returns
What reviews say buyers love and hate about Toyota Highlander Roof Rack
We read the reviews and the return reasons for every product selling here.
“Not water proof”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toyota Highlander Roof Rack questions
Answered from the same tracked data.









