Toyota Coolant
FailThe top 5 brands take 100% of clicks, so Toyota Coolant is a Fail.
- Flapen Score
- 43 / 100Ranks 5,360 of 7,287 Automotive niches · −6 vs the category median of 4943
- Market size
- $451K/yr252K searches / yr
- 90-day growth
- +5.8%search demand this quarter
- Competition
- 90%top-5 click share · 5 brands · 43 sellers
Flapen Score
Toyota Coolant against its category
The dotted line is the Automotive average. Past it, Toyota Coolant is stronger. Inside it, weaker.
Market
The Toyota Coolant market on Amazon at a glance
Shoppers on Amazon United States searched for Toyota Coolant 252K times last year and spent an estimated $451K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $451K a year.
- Searches, last 12 months
- 252K
- Growth, 90 days vs prior 90
- +5.8%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $451Ka year
- Peak month
- May1.2× the quietest month
- Top search term
- toyota super long life coolant54K searches a year
02 · Price
A sale here is worth $28.50.
Listings sell for $28.50 on average, from $18.56 to $42.77. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At $28.50 that is $86K to $114K a year per listing.
- Average price
- $28.50inside the $15 to $100 sweet spot
- Price range
- $18.56–$42.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $86K–$114K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Oils & Fluids. It carries 1,849 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #35in Oils & Fluids
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 1,849per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Toyota Coolant products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Genuine 00272 SLLC2 Engine Coolant / Antifreeze
- Price
- $34.01
- Rating
- 4.8/5
- Reviews
- 1,932
- Age
- 14y ago

Zerex Asian Vehicle Red Silicate and Borate Free 50/50 Prediluted Ready-to-Use Antifreeze/Coolant 1 GA
- Price
- $18.56
- Rating
- 4.8/5
- Reviews
- 6,227
- Age
- 16y ago

Toyota Genuine Parts - Antifreeze/Coolant (00272-1LLAC)
- Price
- $42.29
- Rating
- 4.7/5
- Reviews
- 335
- Age
- 13y ago

Toyota Genuine Parts - Antifreeze Gallon W (00272-1LLAC-01)
- Price
- $42.77
- Rating
- 4.7/5
- Reviews
- 1,021
- Age
- 10y ago

PEAK OET Extended Life Red/Pink 50/50 Prediluted Antifreeze/Coolant for Asian Vehicles 1 Gal.
- Price
- $18.84
- Rating
- 4.8/5
- Reviews
- 2,386
- Age
- 5y ago
Trending
estimated 90-day click momentum
Zerex Asian Vehicle Red Antifreeze Coolant Concentrate 1 Gallon
- Price
- $21.86
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 7mo ago

Toyota Genuine Parts - Antifreeze/Coolant (00272-1LLAC)
- Price
- $42.29
- Rating
- 4.7/5
- Reviews
- 335
- Age
- 13y ago

Zerex Asian Vehicle Red Silicate and Borate Free 50/50 Prediluted Ready-to-Use Antifreeze/Coolant 1 GA
- Price
- $18.56
- Rating
- 4.8/5
- Reviews
- 6,227
- Age
- 16y ago

PEAK OET Extended Life Red/Pink Concentrate Antifreeze/Coolant for Asian Vehicles 1 Gal.
- Price
- $24.82
- Rating
- 4.8/5
- Reviews
- 2,386
- Age
- 5y ago

Genuine 00272 SLLC2 Engine Coolant / Antifreeze
- Price
- $34.01
- Rating
- 4.8/5
- Reviews
- 1,932
- Age
- 14y ago
Newest
by launch date
Zerex Asian Vehicle Red Antifreeze Coolant Concentrate 1 Gallon
- Price
- $21.86
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 7mo ago

PEAK OET Extended Life Red/Pink 50/50 Prediluted Antifreeze/Coolant for Asian Vehicles 1 Gal.
- Price
- $18.84
- Rating
- 4.8/5
- Reviews
- 2,386
- Age
- 5y ago

PEAK OET Extended Life Red/Pink Concentrate Antifreeze/Coolant for Asian Vehicles 1 Gal.
- Price
- $24.82
- Rating
- 4.8/5
- Reviews
- 2,386
- Age
- 5y ago

Toyota Genuine Parts - Antifreeze Gallon W (00272-1LLAC-01)
- Price
- $42.77
- Rating
- 4.7/5
- Reviews
- 1,021
- Age
- 10y ago

Recochem OEM 86-174POEM Pink Premium Antifreeze Concentrate Extended Life PINK 1 gallon 1 Pack BROWN
- Price
- $24.85
- Rating
- 4.7/5
- Reviews
- 464
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
43
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- Genuine45%
- Zerex22%
- Toyota20%
- PEAK10%
- OEM3%
Demand
Toyota Coolant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Toyota Coolant search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toyota super long life coolant54K/yr
- toyota coolant62K/yr
- toyota coolant pink22K/yr
- toyota antifreeze coolant18K/yr
- toyota pink coolant12K/yr
- toyota super long life coolant pink10K/yr
- toyota antifreeze7K/yr
- pink toyota coolant5K/yr
- toyota red coolant7K/yr
- toyota oem coolant8K/yr
Reviews and returns
What reviews say buyers love and hate about Toyota Coolant
We read the reviews and the return reasons for every product selling here.
“Pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toyota Coolant questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









