Toyota

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $261K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-3.5%

Conversion, latest week

0.5%

Market size, estimated

$261Ka year

Peak month

July1.5× the quietest month

Top search term

toyota highlander accessories286K searches a year

Listings sell for $33.42 on average, from $4.76 to $237.90. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $33.42 that is $0 to $3K a year per listing.

Average price

$33.42inside the $15 to $100 sweet spot

Price range

$4.76–$237.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.4%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #632 within Body & Trim. It carries 7,067 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

96%

Out of stock, average day

0.9%

Average rank

#632in Body & Trim

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

7,067per listing

Listings tracked

158

18 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

9Amazon's first-year sales bar

Average brand age

34 months