Tow Hook

Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months

356K

Growth, 90 days vs prior 90

-18.1%

Conversion, latest week

1.5%

Market size, estimated

$150Ka year

Peak month

February1.2× the quietest month

Top search term

tow hook130K searches a year

Listings sell for $28.74 on average, from $5.79 to $124.10. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $28.74 that is $0 to $3K a year per listing.

Average price

$28.74inside the $15 to $100 sweet spot

Price range

$5.79–$124.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.7%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #240 within Towing Products & Winches. It carries 592 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

7.2%

Average rank

#240in Towing Products & Winches

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

592per listing

Listings tracked

101

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months