Tool Tray

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months

261K

Growth, 90 days vs prior 90

-10.8%

Conversion, latest week

1.7%

Market size, estimated

$107Ka year

Peak month

December1.4× the quietest month

Top search term

tool tray69K searches a year

Listings sell for $24.35 on average, from $9.11 to $68.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $24.35 that is $0 to $2K a year per listing.

Average price

$24.35inside the $15 to $100 sweet spot

Price range

$9.11–$68.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.5%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #246 within Tool Trays. It carries 1,299 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#246in Tool Trays

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

1,299per listing

Listings tracked

52

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

6Amazon's first-year sales bar

Average brand age

41 months