Toe Plates
MaybeThe average product has only 147 reviews. But shoppers spend an estimated $64K a year here, so Toe Plates is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 7,287 Automotive niches · +2 vs the category median of 4951
- Market size
- $64K/yr25K searches / yr
- 90-day growth
- +34.3%search demand this quarter
- Competition
- 67%top-5 click share · 13 brands · 49 sellers
Flapen Score
Toe Plates against its category
The dotted line is the Automotive average. Past it, Toe Plates is stronger. Inside it, weaker.
Market
The Toe Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Toe Plates 25K times last year and spent an estimated $64K. The top 5 brands take 76% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- +34.3%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $64Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- toe plates16K searches a year
02 · Price
A sale here is worth $62.27.
Listings sell for $62.27 on average, from $23.47 to $152.14. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $62.27 that is $0 to $6K a year per listing.
- Average price
- $62.27inside the $15 to $100 sweet spot
- Price range
- $23.47–$152.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #849 within Tire & Wheel Tools. It carries 147 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 94%
- Out of stock, average day
- 5.9%
- Average rank
- #849in Tire & Wheel Tools
- Average rating
- 4.13 starsAmazon United States average 4.42 stars
- Average reviews
- 147per listing
- Listings tracked
- 16
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Toe Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
49
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
15%
- Brand 123%
- Brand 215%
- Brand 315%
- Brand 413%
- Brand 511%
- Brand 69%
- Open — no brand owns it (7 brands, 15%)
Demand
Toe Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews and returns
What reviews say buyers love and hate about Toe Plates
We read the reviews and the return reasons for every product selling here.
“Need better quality checks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Brake Bleeder Kit
$2.2M/yr+8.2%
Gas Can Pump
$1.7M/yr+20.1%
Dewalt Hedge Trimmer
$1.6M/yr+158.2%
Iron Eraser
$107K/yr>1,000%
Marine Fuel Line
$198K/yr+104.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toe Plates questions
Answered from the same tracked data.