Is tires 245/45 18 profitable to sell on Amazon United States?

The niche generates $445K/yr across 19 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Skip it (44/100).

How competitive is the tires 245/45 18 niche?

15 brands and 32 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in tires 245/45 18?

Top complaints mined from reviews: Quality-Overall, Durability, Smell. The return rate is 0.0%.

When does demand for tires 245/45 18 peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the tires 245/45 18 niche?

Listings span $71.91–$375.85; the average listing price is $202.71 (sweet spot $15–$100). The average incumbent carries 1,032 reviews — the moat a new listing must climb.

tires 245/45 18

Skip it

Prices mostly outside the sweet spot ($71.91–$375.85) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Good1,032.37

avg incumbent reviews — the moat a new listing must climb

Market size

Good$445K

$445K/yr · 156K searches

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Avg price

Okay$202.71

avg listing price — sweet spot $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+7.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Price range

Bad$71.91–$375.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, tires 245/45 18 is a $445K/yr Amazon United States market (156K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 44/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

tires 245/45 18 market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $608K–$811K; units × avg price
Conversion rate: 1.4%
Avg BSR: #898
Page quality: 0%
Prime: 47%
Sponsored: 95%
Out of stock: 1.8%
Avg brand age: 65 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

21%

Fullway26%
Lexani22%
Aplus9%
Goodyear9%
Landspider8%
Ironman4%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +7.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top tires 245/45 18 search terms

245/45r1876K/yr +9.1%1.1% conv.
245 45 1819K/yr -3.5%1.2% conv.
245/45/1814K/yr +6.2%1.6% conv.
245/45r18 tires set of 48K/yr +21.1%1.0% conv.
245 45 18 tires9K/yr +18.4%0.8% conv.
245/45r18 tires8K/yr +15.2%0.6% conv.
245/45/18 tires set of 46K/yr -0.1%1.0% conv.
245/45zr184K/yr +74.3%1.8% conv.
tires 245/45r186K/yr -32.9%1.1% conv.
245/45/18 tires5K/yr -17.2%1.6% conv.

All search terms

Top tires 245/45 18 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lexani LXUHP-207 245/45ZR18 100W XL All Season Performance Tire

Lexani$80.824.5★2,771 rev

Fullway HP108 All-Season Truck/SUV High Performance Radial Tire-245/45R18 245/45ZR18 245/45/18 245/45-18 100W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$82.024.5★13,514 rev

Set of 2 (TWO) Fullway HP108 All-Season Truck/SUV High Performance Radial Tires-245/45R18 245/45ZR18 245/45/18 245/45-18 100W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$162.904.6★478 rev

Set of 4 (FOUR) Landspider Citytraxx H/P All-Season Truck/SUV High Performance Radial Tires-245/45R18 245/45ZR18 245/45/18 245/45-18 100W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA

Landspider$321.214.5★84 rev

Goodyear Eagle RS-A Radial Tire - 245/45R18 96VR

Goodyear$130.514.7★464 rev

Newest

by launch date

Barkley Trackstar UHP 245/45R18 100W XL All Season Tire UTQG 540AA / 50K Miles Warranty

Barkley$78.5613 rev

4mo ago

Set of 4 (FOUR) Aplus PRO Racing All Season Truck/SUV High Performance Radial Tires-245/45R18 245/45ZR18 245/45/18 245/45-18 100W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA

Aplus$307.230 rev

5mo ago

Accelera Iota EVT Truck/SUV All-Season High Performance Radial Tire-245/45R18 245/45ZR18 245/45/18 245/45-18 100Y Load Range XL 4-Ply BSW Black Side Wall UTQG 320AA

Accelera$78.2499 rev

10mo ago

Aplus Pro Racing 245/45ZR18 100W XL Racing Tire

Aplus$71.91269 rev

1y ago

Set of 4 (Four) Travelstar UN33 245/45R18 100W XL High Performance All Season Passenger Tire 245/45/18 HP Radial Mud Snow Car Tires -Includes Three-year Road Hazard Warranty (Tire Only)

TRAVELSTAR$369.661,027 rev

1y ago

What buyers say about tires 245/45 18

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“Good quality tires”

Wheel Quality33%

“Good tires”

Value For Money14%

“Great value for the price”

Grip4%

“nice grip on the road”

Correct Contents4%

“Correct item”

Friction3%

“dry traction is awesome compared to the Walmart Goodyears”

Durability2%

“They work perfectly durable not cheap looking”

Size-Overall2%

“They fit my 2019 E300 Benz perfectly”

What buyers complain about

Quality-Overall33%

“Cheap, no good”

Durability33%

“Didnt last me a month smh Im in the middle of the road rn waiting on the tow truck”

Smell8%

“Was thinking the reviewer who mentioned smell was picky”

Advertised Vs Actual Product8%

“A different look”

Top return reasons

Size-Overall73%

Compatibility-Overall9%

Advertised Vs Actual Product7%

Value For Money4%

Functionality-Overall3%

Product Condition2%

Assembly/Installation1%

Durability1%

Quality-Overall0%

Common questions

Is tires 245/45 18 profitable to sell on Amazon United States?: The niche generates $445K/yr across 19 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Skip it (44/100).
How competitive is the tires 245/45 18 niche?: 15 brands and 32 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in tires 245/45 18?: Top complaints mined from reviews: Quality-Overall, Durability, Smell. The return rate is 0.0%.
When does demand for tires 245/45 18 peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the tires 245/45 18 niche?: Listings span $71.91–$375.85; the average listing price is $202.71 (sweet spot $15–$100). The average incumbent carries 1,032 reviews — the moat a new listing must climb.