Is tires profitable to sell on Amazon United States?

The niche generates $3.3M/yr across 11 tracked products. 90-day search growth is -9.0%. Flapen's verdict: Skip it (39/100).

How competitive is the tires niche?

6 brands and 57 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in tires?

Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 1.1%.

When does demand for tires peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the tires niche?

Listings span $13.48–$234.02; the average listing price is $112.75 (sweet spot $15–$100). The average incumbent carries 3,652 reviews — the moat a new listing must climb.

tires

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size

Incredible$3.3M

$3.3M/yr · 13.3M searches

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Good$112.75

avg listing price — sweet spot $15–$100

Price range

Okay$13.48–$234.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,651.91

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, tires is a $3.3M/yr Amazon United States market (13.3M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

tires market data

Units sold / yr: 60K–80K; avg 2,500–3,000/product
Revenue / yr: $6.8M–$9.0M; units × avg price
Conversion rate: 0.2%
Avg BSR: #24
Page quality: 0%
Prime: 82%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Continental85%
Fullway5%
SAILUN3%
ZUKKA3%
AR-PRO2%
Goodyear2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top tires search terms

tires10.5M/yr -9.9%0.0% conv.
tires for my car352K/yr -4.6%0.0% conv.
tire410K/yr -3.1%0.0% conv.
225/65r17 tires368K/yr -4.7%0.5% conv.
car tires301K/yr -6.1%0.0% conv.
tires set of 4159K/yr -22.4%0.0% conv.
michelin tires135K/yr +1.1%0.0% conv.
truck tires170K/yr -17.6%0.0% conv.
neumticos de auto89K/yr +7.0%0.0% conv.
llantas104K/yr -8.2%0.0% conv.

All search terms

Top tires products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Continental Gatorskin - Road Bike Tire | Tough Urban & Touring Tire for Daily Riding - PolyX Breaker Duraskin 2 Pack (Black) (700x25)

Continental$110.194.7★6,408 rev

Continental Grand Prix 5000 S TR - Tubeless Road Bike Tire | Fast Light Durable - BlackChili Vectran Breaker LazerGrip Active Comfort Technology 2 Pack (Black) (700x32)

Continental$169.814.7★823 rev

Continental Grand Prix 5000 - Black - Road Bike Tire | The Best Allrounder in the Field - BlackChili Vectran Breaker LazerGrip Active Comfort Technology 700x25 2 Pack

Continental$124.174.7★4,567 rev

Continental Grand Prix 5000 S TR - Tubeless Road Bike Tire | Fast Light Durable - BlackChili Vectran Breaker LazerGrip Active Comfort Technology 2 Pack (Black) (700x28)

Continental$153.474.7★823 rev

Continental Grand Prix 5000 - Black - Road Bike Tire | The Best Allrounder in the Field - BlackChili Vectran Breaker LazerGrip Active Comfort Technology 700x28 2 Pack

Continental$136.494.7★4,567 rev

Newest

by launch date

ZUKKA 16/18/20/26 x 4.0 E-Bike Tire Fat Tire High Performance Replacement Folding Mountain Bike Tire High-Density Bike Tires for E Bikes

ZUKKA$51.9751 rev

1y ago

Goodyear Assurance Finesse All-Season 225/65R17 SL 102 H Tire

Goodyear$105.04433 rev

2y ago

Sailun Atrezzo SH408 All Season 225/65R17 102H Passenger Tire

SAILUN$82.85244 rev

2y ago

Continental Grand Prix 5000 S TR - Tubeless Road Bike Tire | Fast Light Durable - BlackChili Vectran Breaker LazerGrip Active Comfort Technology 2 Pack (Black) (700x28)

Continental$153.47823 rev

3y ago

Continental Grand Prix 5000 S TR - Tubeless Road Bike Tire | Fast Light Durable - BlackChili Vectran Breaker LazerGrip Active Comfort Technology 2 Pack (Black) (700x32)

Continental$169.81823 rev

3y ago

What buyers say about tires

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Great tires for the price”

Wheel Quality21%

“Great tires”

Quality-Overall19%

“Great quality, arrived on time, and works great”

Size-Overall8%

“Fit good”

Durability7%

“Durable and Reliable”

Advertised Vs Actual Product4%

“As discribed”

Assembly/Installation2%

“Way easier to install”

Grip2%

“provide very good grip on the pavement”

Friction2%

“decent traction”

Functionality-Overall2%

“so far rides great”

What buyers complain about

Quality-Overall24%

“Quality of these tires has gone down”

Durability20%

“Don't last”

Value For Money12%

“Not inexpensive,”

Size-Overall6%

“2 tires short”

Leak-Proof6%

“the rear tire has a slower that normal air leak now”

Assembly/Installation5%

“Difficult to install”

Advertised Vs Actual Product3%

“Missing 2nd tire only on came as the pictures stated”

Strength3%

“not very strong”

Ease Of Use2%

“Impossible to get on with a tube”

Top return reasons

Size-Overall65%

Value For Money8%

Advertised Vs Actual Product5%

Compatibility-Overall5%

Leak-Proof2%

Defective Material/Parts2%