- Flapen Score
- 39 / 100Ranks 6,186 of 7,287 Automotive niches · −10 vs the category median of 4939
- Market size
- $3.3M/yr13.3M searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 85%top-5 click share · 6 brands · 57 sellers
Flapen Score
Tires against its category
The dotted line is the Automotive average. Past it, Tires is stronger. Inside it, weaker.
Market
The Tires market on Amazon at a glance
Shoppers on Amazon United States searched for Tires 13.3M times last year and spent an estimated $3.3M. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 13.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.
- Searches, last 12 months
- 13.3M
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $3.3Ma year
- Peak month
- November2.1× the quietest month
- Top search term
- tires10.5M searches a year
02 · Price
A sale here is worth $112.75.
Listings sell for $112.75 on average, from $13.48 to $234.02. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $112.75 that is $282K to $338K a year per listing.
- Average price
- $112.75above the $15 to $100 sweet spot
- Price range
- $13.48–$234.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $282K–$338K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Tires & Wheels. It carries 3,652 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 82%
- Out of stock, average day
- 0.0%
- Average rank
- #24in Tires & Wheels
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 3,652per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Tires products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
57
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Brand 185%
- Brand 25%
- Brand 33%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (0%)
Demand
Tires search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Tires search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tires10.5M/yr
- tires for my car352K/yr
- tire410K/yr
- 225/65r17 tires368K/yr
- car tires301K/yr
- tires set of 4159K/yr
- michelin tires135K/yr
- truck tires170K/yr
- neumticos de auto89K/yr
- llantas104K/yr
Reviews and returns
What reviews say buyers love and hate about Tires
We read the reviews and the return reasons for every product selling here.
“Quality of these tires has gone down”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tires questions
Answered from the same tracked data.









