Skip to content

Thule Ski Rack

Fail

Demand is soft, at -76.2% this quarter, so Thule Ski Rack is a Fail.

Flapen Score
21
21 / 100
Ranks 7,260 of 7,287 Automotive niches · −28 vs the category median of 49
Market size
$40K/yr26K searches / yr
90-day growth
-76.2%search demand this quarter
Competition
86%top-5 click share · 4 brands · 37 sellers

Flapen Score

Thule Ski Rack against its category

The dotted line is the Automotive average. Past it, Thule Ski Rack is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thule Ski Rack market on Amazon at a glance

Shoppers on Amazon United States searched for Thule Ski Rack 26K times last year and spent an estimated $40K. All 4 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 21 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -76.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-76.2%
Conversion, latest week
0.6%
Market size, estimated
$40Ka year
Peak month
December9.1× the quietest month
Top search term
thule ski rack21K searches a year

02 · Price

A sale here is worth $258.60.

Listings sell for $258.60 on average, from $92.80 to $382.60. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $258.60 that is $0 to $26K a year per listing.

Average price
$258.60above the $15 to $100 sweet spot
Price range
$92.80–$382.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$26K
Returns
7.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #1,185 within Cargo Management. It carries 324 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
89%
Out of stock, average day
6.0%
Average rank
#1,185in Cargo Management
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
324per listing
Listings tracked
9

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Thule Ski Rack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 24%
  • Brand 33%
  • Brand 43%

Demand

Thule Ski Rack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 9.1×

Reviews and returns

What reviews say buyers love and hate about Thule Ski Rack

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Quality-Overall”
7.1%of orders come back
“cheap”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Thule Ski Rack questions

Answered from the same tracked data.