throttle body
Worth a lookShows a thin review moat (157 avg reviews), but high returns (10.1%) keeps it on the watch list.
Review moat
Great156.84avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.6M$1.6M/yr · 1.0M searches
Avg price
Great$69.60avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$7.38–$223.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Returns
Bad10.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, throttle body is a $1.6M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
throttle body market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $1.4M–$1.7M
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #345
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.4%
- Avg brand age
- 46 months
- Avg seller age
- 158 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
88
Top-5 brand share
74%
Top 20: 96%
Top-5 click share
32%
Top 20: 60%
Open market
22%
- A-Premium36%
- Marsram17%
- Dorman9%
- GM GENUINE PARTS7%
- GZGN7%
- GELUOXI4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top throttle body search terms
- throttle body785K/yr
- cuerpo de aceleracin93K/yr
- throttle body assembly48K/yr
- automotive replacement fuel throttle bodies19K/yr
- oem throttle body14K/yr
- electronic throttle body12K/yr
- throttlebody11K/yr
- cuerpo de aceleracin original6K/yr
- performance throttle body7K/yr
- throttle body oem8K/yr
Top throttle body products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marsram Electronic Throttle Body for Dodge Avenger Caliber Journey Chrysler 200 Sebring Jeep Compass Patriot 1.8L 2.0L 2.4L Throttle Body Replacement OE Number: 4891735AC 4891735AD 977-025
Marsram$51.134.5★1,144 rev
A-Premium Electronic Throttle Body Compatible with Chrysler Dodge Jeep & Ram - 200 300 Pacifica Town & Country Charger Avenger Challenger Durango Grand Cherokee Wrangler 1500 - # 5184349AB
A-Premium$63.124.4★355 rev
A-Premium Electronic Throttle Body Compatible with Jeep Patriot Compass 2007-2017 & Dodge Avenger Caliber Journey & Chrysler 200 Sebring - 1.8L 2.0L 2.4L Replaces 4891735AC 4891735AD
A-Premium$53.074.7★497 rev
Dorman 977-593 Electronic Throttle Body Compatible with Select Ford/Lincoln Models (OE FIX)
Dorman$88.134.6★164 rev
A-Premium Electronic Throttle Body Compatible with 2006-2008 Chevy GMC Cadillac Buick & More - Silverado Suburban Express Avalanche Tahoe Sierra Yukon - 4.8/5.3/6.0/6.2L - #12679524 12580760
A-Premium$60.954.5★117 rev
Newest
by launch date
Electronic Throttle Body Compatible with F-150 Mustang 2011-2017 Explorer Edge 2011-2018 Flex Taurus Transit 150/250/350 Continental MKS MKZ MKT MKX Throttle Body Replace 977-328 AT4Z9E926A
GDUKOP$51.4076 rev
Throttle Body Replacement for 2000-2002 Avalanche Silverado Suburban Tahoe
GELUOXI$67.7018 rev
12577029 Fuel Injection Throttle Body 12609500 Compatible with Chevy Impala V6 3.5L 3.9L 2006 2007 2008 2009 2010 2011 Pontiac G6 V6 3.5L 2007 2008 2009 2010 Chevy Malibu V6 3.5L 2007 2008 2009 2010
GZGN$47.9138 rev
Hirificing Throttle Position Sensor TPS Throttle Body Position Sensor TPS Accelerator Gas Fuel Idle Air Control Valve Sensor OEM 17087400 17088026 17111815 for Chevy Buick Cadillac
Hirificing$7.38481 rev
NewYall 3.0L 3.6L Throttle Body for Buick Enclave LaCrosse Cadillac CTS SRX XTS ATS GMC Canyon Terrain Acadia Chevrolet Captiva Sport Colorado Caprice Camaro Equinox Impala Traverse
NewYall$45.9835 rev
Trending
90-day click momentum12577029 Fuel Injection Throttle Body 12609500 Compatible with Chevy Impala V6 3.5L 3.9L 2006 2007 2008 2009 2010 2011 Pontiac G6 V6 3.5L 2007 2008 2009 2010 Chevy Malibu V6 3.5L 2007 2008 2009 2010
GZGN$47.914.3★
Electronic Throttle Body Compatible with F-150 Mustang 2011-2017 Explorer Edge 2011-2018 Flex Taurus Transit 150/250/350 Continental MKS MKZ MKT MKX Throttle Body Replace 977-328 AT4Z9E926A
GDUKOP$51.404.1★
Dorman 977-593 Electronic Throttle Body Compatible with Select Ford/Lincoln Models (OE FIX)
Dorman$88.134.6★
Throttle Body Replacement for 2000-2002 Avalanche Silverado Suburban Tahoe
GELUOXI$67.703.8★
A-Premium Electronic Throttle Body Compatible with 2006-2008 Chevy GMC Cadillac Buick & More - Silverado Suburban Express Avalanche Tahoe Sierra Yukon - 4.8/5.3/6.0/6.2L - #12679524 12580760
A-Premium$60.954.5★
What buyers say about throttle body
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“Good quality”
“Excellent price”
“It works great”
“Installed and it great”
“worked exactly as expected”
“it was easy”
“It worked just fine and keeps working”
“Easy fix so far seems to be working like a charm”
“Durability seems good”
What buyers complain about
“No-where near compatible”
“It was bigger than the one on my car”
“Did not Work Properly”
“Probably failing after 3 yrs”
“Bad quality”
“Not the right part”
“its not included so I consider this to be false advertising”
“Cheap and not really worth the money”
“Bad tac sensor”
“The product is used”
Top return reasons
Common questions
- Is throttle body profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 70 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the throttle body niche?
- 26 brands and 88 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in throttle body?
- Top complaints mined from reviews: Compatibility-Overall, Size-Overall, Functionality-Overall. The return rate is 10.1% — above our launch gate.
- When does demand for throttle body peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the throttle body niche?
- Listings span $7.38–$223.44; the average listing price is $69.60 (sweet spot $15–$100). The average incumbent carries 157 reviews — the moat a new listing must climb.