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Third Brake Light Bulb

Fail

Shoppers spend an estimated $92K a year here, so Third Brake Light Bulb is a Fail.

Flapen Score
37
37 / 100
Ranks 6,498 of 7,287 Automotive niches · −12 vs the category median of 49
Market size
$92K/yr87K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
63%top-5 click share · 12 brands · 50 sellers

Flapen Score

Third Brake Light Bulb against its category

The dotted line is the Automotive average. Past it, Third Brake Light Bulb is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Third Brake Light Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for Third Brake Light Bulb 87K times last year and spent an estimated $92K. The top 5 brands take 82% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
9.9%
Market size, estimated
$92Ka year
Peak month
September1.2× the quietest month
Top search term
7440 bulb41K searches a year

02 · Price

A sale here is worth $10.64.

Listings sell for $10.64 on average, from $6.89 to $21.16. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $10.64 that is $3K to $5K a year per listing.

Average price
$10.64under the $15 to $100 sweet spot
Price range
$6.89–$21.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #123 within Lights, Bulbs & Indicators. It carries 6,883 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#123in Lights, Bulbs & Indicators
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
6,883per listing
Listings tracked
19

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Third Brake Light Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

50

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

12%

  • Brand 141%
  • Brand 215%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (6 brands, 12%)

Demand

Third Brake Light Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Third Brake Light Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 7440 bulb41K/yr
  • 7440 brake light bulb20K/yr
  • 744012K/yr
  • w21w bulb7K/yr
  • sylvania 74405K/yr
  • 7440 bulbs3K/yr

Reviews and returns

What reviews say buyers love and hate about Third Brake Light Bulb

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
18%of negative reviews mention “Size-Overall”
5.3%of orders come back
“which I believe are too small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Third Brake Light Bulb questions

Answered from the same tracked data.