Thinsulate
FailDemand is soft, at -9.7% this quarter, so Thinsulate is a Fail.
- Flapen Score
- 36 / 100Ranks 6,608 of 7,287 Automotive niches · −13 vs the category median of 4936
- Market size
- $253K/yr124K searches / yr
- 90-day growth
- -9.7%search demand this quarter
- Competition
- 68%top-5 click share · 15 brands · 23 sellers
Flapen Score
Thinsulate against its category
The dotted line is the Automotive average. Past it, Thinsulate is stronger. Inside it, weaker.
Market
The Thinsulate market on Amazon at a glance
Shoppers on Amazon United States searched for Thinsulate 124K times last year and spent an estimated $253K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $253K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- -9.7%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $253Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- 3m thinsulate27K searches a year
02 · Price
A sale here is worth $78.84.
Listings sell for $78.84 on average, from $11.20 to $327.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $78.84 that is $20K to $39K a year per listing.
- Average price
- $78.84inside the $15 to $100 sweet spot
- Price range
- $11.20–$327.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $20K–$39K
- Returns
- 6.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #360 within Body & Trim. It carries 1,258 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 85%
- Out of stock, average day
- 1.0%
- Average rank
- #360in Body & Trim
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 1,258per listing
- Listings tracked
- 20
04 · Newcomers
3 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Thinsulate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
3M Thinsulate SM600L Automotive Camper Van Insulation 60 Inch x 240 Inch (5 Feet x 20 Feet)
- Price
- $186.90
- Rating
- 4.4/5
- Reviews
- 142
- Age
- 1y ago

3M Thinsulate SM600L Automotive Camper Van Insulation 60 Inch x 120 Inch (5 Feet x 10 Feet)
- Price
- $98.23
- Rating
- 4.4/5
- Reviews
- 142
- Age
- 1y ago

3M Thinsulate SM600L Automotive Camper Van Insulation 60 Inch x 360 Inch (5 Feet x 30 Feet)
- Price
- $272.10
- Rating
- 4.4/5
- Reviews
- 142
- Age
- 1y ago

Origem Winter Warm Waterproof Gloves Women Men - 3M Thinsulate & Polar Fleece Reflective Touchscreen Cold Weather Ski Snow Thermal Gloves for Running Cycling Hiking Driving Walking(a-Black Large)
- Price
- $11.20
- Rating
- 4.6/5
- Reviews
- 854
- Age
- 10mo ago

SM600L Automotive Camper Van Insulation Camper Van Conversions Car Sound Deadener Mat Cars Black 60 Inch x 240 Inch (5 Feet x 20 Feet)
- Price
- $169.03
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 3mo ago
Trending
estimated 90-day click momentum
INPAKO Winter Ski Mittens Waterproof Windproof Touchscreen Gloves with Removable Wrist Guard 3M Thinsulate Insulation 5-Layer Thermal Snow Mittens for Men Women
- Price
- $23.90
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 1y ago

Cestus 6005 Cold Weather Work Gloves | Fleece Insulated Touchscreen Compatible Lightweight Winter Gloves | Fit and Firm Grip | 1 Pair (Medium)
- Price
- $14.91
- Rating
- 4.1/5
- Reviews
- 78
- Age
- 2y ago

HANDLANDY Winter Work Gloves 3M Thinsulate Waterproof Insulated Gloves Warm Ski Glove for Shoveling Snow Outdoor Gifts for Men Women
- Price
- $23.39
- Rating
- 4.4/5
- Reviews
- 5,529
- Age
- 1y ago

SM600L Automotive Camper Van Insulation Camper Van Conversions Car Sound Deadener Mat Cars Black 60 Inch x 120 Inch (5 Feet x 10 Feet)
- Price
- $89.08
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 2mo ago

Deemii Winter Gloves Men Women Made with 3M Thinsulate Lightweight Thermal Warm Gloves for Cold Weather with Touch Screen Fingers Water Resistant Running Gloves for Cycling Hiking Driving
- Price
- $13.05
- Rating
- 4.5/5
- Reviews
- 1,432
- Age
- 1y ago
Newest
by launch date
SM600L Automotive Camper Van Insulation Camper Van Conversions Car Sound Deadener Mat Cars Black 60 Inch x 120 Inch (5 Feet x 10 Feet)
- Price
- $89.08
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 2mo ago

SM600L Automotive Camper Van Insulation Camper Van Conversions Car Sound Deadener Mat Cars Black 60 Inch x 480 Inch (5 Feet x 40 Feet)
- Price
- $327.21
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 2mo ago

SM600L Automotive Camper Van Insulation Camper Van Conversions Car Sound Deadener Mat Cars Black 60 Inch x 240 Inch (5 Feet x 20 Feet)
- Price
- $169.03
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 3mo ago

RV Camper Insulation Roll Water-Resistant Thermal & Sound Barrier Automotive Camper Van Insulation 16.5 x 315 for Van Conversions RVs Trucks
- Price
- $46.83
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 6mo ago

40 SQFT Automotive Camper Van Insulation Water-Resistant Thermal & Sound Barrier RV Camper Insulation 30 x 197 (2.4ft x 16.4ft) for Van Conversions RVs Trucks
- Price
- $59.65
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
23
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
15%
- Kei Project54%
- Deouss15%
- Origem7%
- Deemii4%
- RYMNT3%
- INPAKO2%
- Open — no brand owns it (9 brands, 15%)
Demand
Thinsulate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Thinsulate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 3m thinsulate27K/yr
- thinsulate insulation26K/yr
- thinsulate27K/yr
- van insulation15K/yr
- 3m thinsulate sm600l7K/yr
- 3m thinsulate insulation13K/yr
- thinsulate sm600l3K/yr
- 3m insulation5K/yr
- thinsulate van insulation2K/yr
Reviews and returns
What reviews say buyers love and hate about Thinsulate
We read the reviews and the return reasons for every product selling here.
“Fit is small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thinsulate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









