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Thinsulate

Fail

Demand is soft, at -9.7% this quarter, so Thinsulate is a Fail.

Flapen Score
36
36 / 100
Ranks 6,608 of 7,287 Automotive niches · −13 vs the category median of 49
Market size
$253K/yr124K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
68%top-5 click share · 15 brands · 23 sellers

Flapen Score

Thinsulate against its category

The dotted line is the Automotive average. Past it, Thinsulate is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thinsulate market on Amazon at a glance

Shoppers on Amazon United States searched for Thinsulate 124K times last year and spent an estimated $253K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $253K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
2.6%
Market size, estimated
$253Ka year
Peak month
December2.6× the quietest month
Top search term
3m thinsulate27K searches a year

02 · Price

A sale here is worth $78.84.

Listings sell for $78.84 on average, from $11.20 to $327.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $78.84 that is $20K to $39K a year per listing.

Average price
$78.84inside the $15 to $100 sweet spot
Price range
$11.20–$327.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$20K–$39K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #360 within Body & Trim. It carries 1,258 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
85%
Out of stock, average day
1.0%
Average rank
#360in Body & Trim
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,258per listing
Listings tracked
20

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
57 months

Products

Top Thinsulate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

23

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

15%

  • Brand 154%
  • Brand 215%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (9 brands, 15%)

Demand

Thinsulate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Thinsulate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 3m thinsulate27K/yr
  • thinsulate insulation26K/yr
  • thinsulate27K/yr
  • van insulation15K/yr
  • 3m thinsulate sm600l7K/yr
  • 3m thinsulate insulation13K/yr
  • thinsulate sm600l3K/yr
  • 3m insulation5K/yr
  • thinsulate van insulation2K/yr

Reviews and returns

What reviews say buyers love and hate about Thinsulate

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Warmth”
16%of negative reviews mention “Size-Overall”
6.0%of orders come back
“Fit is small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Thinsulate questions

Answered from the same tracked data.