The Last Coat

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months

11K

Growth, 90 days vs prior 90

+32.8%

Conversion, latest week

4.0%

Market size, estimated

$30Ka year

Peak month

October2.2× the quietest month

Top search term

the last coat8K searches a year

Listings sell for $64.95 on average, from $20.61 to $165.33. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $64.95 that is $0 to $6K a year per listing.

Average price

$64.95inside the $15 to $100 sweet spot

Price range

$20.61–$165.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

0.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #286 within Exterior Care. It carries 5,532 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#286in Exterior Care

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

5,532per listing

Listings tracked

4

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

78 months