tesla model s floor mats
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Review moat
Good865.33avg incumbent reviews — the moat a new listing must climb
Avg price
Good$128.68avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Price range
Bad$68.16–$243.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$32K$32K/yr · 13K searches
According to Flapen's Amazon United States niche tracking, tesla model s floor mats is a $32K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Skip it — 35/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
tesla model s floor mats market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $32K–$64K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #2,433
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 89%
- Out of stock
- 5.1%
- Avg brand age
- 40 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
47
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
51%
Top 20: 100%
Open market
24%
- WENNEBIRD19%
- LASFIT13%
- KUST13%
- Kiwi Master11%
- G-PLUS11%
- 3W9%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -10.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top tesla model s floor mats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KUST Floor Mats for Tesla Model S Accessories 2012-2024 2025 (Not for Plaid/Long Range) Custom Fit Floor Liners A ll Weather Protection 1st & 2nd Row High Edge Non-Slip
KUST$79.644.5★2,730 rev
KIWI MASTER Floor Mats for 2012-2020 Tesla Model S Custom Fit All Weather Car Mats Heavy Duty TPE Floor Liners Front & Rear 2 Row Black
Kiwi Master$116.614.5★6,528 rev
WENNEBIRD Superior Carpet Floor Mats for 2012-2020 Tesla Model S 0.6-Inch Ultra-Thick Noise-Reducing All-Weather Waterproof Anti-Slip 3-Pc Set
WENNEBIRD$105.364.7★96 rev
3W Floor Mats & Cargo Liner Fit for Tesla Model S 2021-2025 All Weather TPE Custom Fit Floor Liners for 1-3 Rows and Trunk Full Set Car Mats Model S Accessories Black
3W$213.634.7★1,509 rev
WENNEBIRD Superior Carpet Floor Mats for 2021-2026 Tesla Model S 0.6-Inch Ultra-Thick Noise-Reducing All-Weather Waterproof Anti-Slip 3-Pc Set
WENNEBIRD$108.584.7★96 rev
Newest
by launch date
Cargo Liners Fit Tesla Model S 2021 2022 2023 2024 1st & 2nd Row All Weather Floor Liner Waterproof 3PCS Black alfombras para carro
G-PLUS$68.16331 rev
YHTAUTO Floor Mats Compatible with Tesla Model S 2014-2019 (Only for Model S Badging) TPE Floor Liners All Weather Custom Fit 1st & 2nd Row Set of 3 Black
YHTAUTO$106.950 rev
G-PLUS Floor Mats Set Compatible with Tesla Model S 2015-2020 (Only for Model S Badging) All Weather Full Cover Protection TPE Floor Liners Model S Accessories Black alfombras para carro 3PCS
G-PLUS$77.71644 rev
G-PLUS Cargo Liners Compatible with Tesla Model S 2015-2020 (Only for Model S Badging) 1st & 2nd Row 3PCS All Weather Full Cover Protection
G-PLUS$71.12331 rev
WENNEBIRD Superior Carpet Front Row Floor Mats for 2012-2020 Tesla Model S 0.6-Inch Ultra-Thick Noise-Reducing All-Weather Waterproof Anti-Slip 2-Pc Set
WENNEBIRD$80.8296 rev
Trending
90-day click momentumYHTAUTO Floor Mats Compatible with Tesla Model S 2014-2019 (Only for Model S Badging) TPE Floor Liners All Weather Custom Fit 1st & 2nd Row Set of 3 Black
YHTAUTO$106.950.0★
G-PLUS Cargo Liners Compatible with Tesla Model S 2015-2020 (Only for Model S Badging) 1st & 2nd Row 3PCS All Weather Full Cover Protection
G-PLUS$71.124.6★
WeatherTech Custom Fit FloorLiners for Tesla Model S Model S 1st & 2nd Row (448121-444582) Black
WeatherTech$213.944.6★
Mixsuper Custom Fit Floor Mats for 2021-2025 Tesla Model S All Weather Floor Liners 1st & 2nd Row Set Black (Not Fit 2012-2020 Model S)
Mixsuper$76.674.7★
WENNEBIRD Superior Carpet Floor Mats for 2021-2026 Tesla Model S 0.6-Inch Ultra-Thick Noise-Reducing All-Weather Waterproof Anti-Slip 3-Pc Set
WENNEBIRD$108.584.7★
What buyers say about tesla model s floor mats
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is perfect”
“Good Value”
“They anre extremely high quality and thick”
“durable”
“Cleans easily”
“Im very impressed with the quality of the rubber mats”
“They're easy to install”
“are thick”
“not noticeably slippery”
“Wow, wow, wow, these things are made well and feel very soft”
What buyers complain about
“not a proper fitting look”
“Arrived Dirty/Used”
“These are very cheap and very thin”
“Doesnt fit my tesla model S 2015”
“My only complaint is that I didn't get the rear as I didn't think they would be that much better in quality”
“I just wish the design went over the interior more”
“not a proper fitting look”
“Have to jam it in”
“My only complaint is that they tend to fade over time”
“those are harder to keep clean”
Top return reasons
Common questions
- Is tesla model s floor mats profitable to sell on Amazon United States?
- The niche generates $32K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Skip it (35/100).
- How competitive is the tesla model s floor mats niche?
- 13 brands and 47 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in tesla model s floor mats?
- Top complaints mined from reviews: Size-Overall, Product Condition, Thin. The return rate is 4.3%.
- When does demand for tesla model s floor mats peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the tesla model s floor mats niche?
- Listings span $68.16–$243.80; the average listing price is $128.68 (sweet spot $15–$100). The average incumbent carries 865 reviews — the moat a new listing must climb.