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Tesla Model S Floor Mats

Fail

Shoppers spend an estimated $32K a year here, so Tesla Model S Floor Mats is a Fail.

Flapen Score
35
35 / 100
Ranks 6,734 of 7,287 Automotive niches · −14 vs the category median of 49
Market size
$32K/yr13K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
51%top-5 click share · 13 brands · 47 sellers

Flapen Score

Tesla Model S Floor Mats against its category

The dotted line is the Automotive average. Past it, Tesla Model S Floor Mats is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tesla Model S Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for Tesla Model S Floor Mats 13K times last year and spent an estimated $32K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
2.0%
Market size, estimated
$32Ka year
Peak month
December1.6× the quietest month
Top search term
tesla model s floor mats11K searches a year

02 · Price

A sale here is worth $128.68.

Listings sell for $128.68 on average, from $68.16 to $243.80. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $128.68 that is $0 to $13K a year per listing.

Average price
$128.68above the $15 to $100 sweet spot
Price range
$68.16–$243.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #2,433 within Floor Mats & Cargo Liners. It carries 865 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
78%
Out of stock, average day
5.1%
Average rank
#2,433in Floor Mats & Cargo Liners
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
865per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Tesla Model S Floor Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

47

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

24%

  • Brand 119%
  • Brand 213%
  • Brand 313%
  • Brand 411%
  • Brand 511%
  • Brand 69%

Demand

Tesla Model S Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Tesla Model S Floor Mats

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Size-Overall”
4.3%of orders come back
“not a proper fitting look”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tesla Model S Floor Mats questions

Answered from the same tracked data.