tennessee license plate
Worth a lookShows a sweet-spot price point ($19.96 avg), but a small market ($46K/yr) keeps it on the watch list.
Avg price
Great$19.96avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Review moat
Good551.72avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.67–$32.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$46K$46K/yr · 68K searches
According to Flapen's Amazon United States niche tracking, tennessee license plate is a $46K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
tennessee license plate market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $60K–$80K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #1,474
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 58%
- Out of stock
- 1.8%
- Avg brand age
- 55 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
41
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
33%
Top 20: 73%
Open market
16%
- Rico Industries29%
- Craftique25%
- Generic15%
- Hangtime6%
- Elite Fan Shop5%
- SignsAndTagsOnline4%
- Open — no brand owns it (10 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.8% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.8×
Top tennessee license plate search terms
- tennessee license plate27K/yr
- tennessee vols license plate16K/yr
- tennessee license plate frame9K/yr
- tennessee vols license plate frame7K/yr
- tennessee front license plate5K/yr
- university of tennessee license plate frame4K/yr
Top tennessee license plate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rico Industries NCAA Tennessee Volunteers Black License Plate Frame 12 x 6 Black Chrome Frame 12 x 6 Car/Truck Auto Accessory
Rico Industries$16.114.7★1,021 rev
Tennessee Volunteers Black Laser Cut License Plate - Orange T
Craftique$24.414.9★179 rev
Craftique Tennessee Volunteers Black Laser Cut License Plate - Mirror T
Craftique$25.094.8★347 rev
Orange Tri Star Aluminum License Plate Mountain Wall Decor 6x12
Generic$16.554.3★27 rev
Rico Industries NCAA Tennessee Volunteers Pewter License Plate Frame 12 x 6
Rico Industries$19.054.6★374 rev
Newest
by launch date
2 Piece License Plate Frame for Tennessee Volunteers 2 Holes Matte Black License Plate Holder for TSU Universal Aluminum Tag Frame for License Plate for Cover Front and Rear Car Tags
Generic$19.827 rev
1PC Aluminum License Plate Frames for Tennessee Volunteers Metal Matte Black License Plate Holders for TSU Universal US Car License Plate Covers with Screws
Generic$13.5318 rev
Tennessee Tri Star Aluminum License Plate Matte Black Decor 6x12
Generic$16.403 rev
Tennessee Mountain Tri Star Aluminum License Plate Decor 6x12
Generic$16.163 rev
Orange Tri Star Aluminum License Plate Mountain Wall Decor 6x12
Generic$16.5527 rev
Trending
90-day click momentum1PC Aluminum License Plate Frames for Tennessee Volunteers Metal Matte Black License Plate Holders for TSU Universal US Car License Plate Covers with Screws
Generic$13.534.8★
Tennessee Tri Star Aluminum License Plate Matte Black Decor 6x12
Generic$16.401.4★
Tennessee Mountain Tri Star Aluminum License Plate Decor 6x12
Generic$16.165.0★
Orange Tri Star Aluminum License Plate Mountain Wall Decor 6x12
Generic$16.554.3★
Rico Industries NCAA Tennessee Volunteers Black Black Laser Cut Chrome Frame 12 x 6 12 x 6 Black Laser Cut Chrome Frame - Car/Truck/SUV Automobile Accessory
Rico Industries$19.054.8★
What buyers say about tennessee license plate
What buyers praise and complain about, mined from review topics.What buyers love
“Overall license plate is great quality”
“Extremely affordable”
“As advertised”
“shiny silver colors”
“very durable”
“Easy to install”
“Seems sturdy enough”
“design looks great”
“Seems to be of good quality and good fit”
“Its thick material”
What buyers complain about
“Need better quality checks before shipping”
“Faded”
“Wouldnt fit my front license plate holder screw holes not drilled out far enough apart”
“does not look like picture”
“Poorly printed picture on plate”
“I live in the PNW so its not very sunny”
“for about 6 months until it fades”
Top return reasons
Common questions
- Is tennessee license plate profitable to sell on Amazon United States?
- The niche generates $46K/yr across 50 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +19.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the tennessee license plate niche?
- 16 brands and 41 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in tennessee license plate?
- Top complaints mined from reviews: Quality-Overall, Color, Mounting. The return rate is 2.6%.
- When does demand for tennessee license plate peak?
- Demand peaks in Sep; the busiest month runs 1.8× the quietest.
- What does it cost to enter the tennessee license plate niche?
- Listings span $8.67–$32.64; the average listing price is $19.96 (sweet spot $15–$100). The average incumbent carries 552 reviews — the moat a new listing must climb.