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Taylor Swift Reputation

Fail

Shoppers spend an estimated $23K a year here, so Taylor Swift Reputation is a Fail.

Flapen Score
31
31 / 100
Ranks 7,009 of 7,287 Automotive niches · −18 vs the category median of 49
Market size
$23K/yr67K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
69%top-5 click share · 8 brands · 8 sellers

Flapen Score

Taylor Swift Reputation against its category

The dotted line is the Automotive average. Past it, Taylor Swift Reputation is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taylor Swift Reputation market on Amazon at a glance

Shoppers on Amazon United States searched for Taylor Swift Reputation 67K times last year and spent an estimated $23K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
1.9%
Market size, estimated
$23Ka year
Peak month
October5.8× the quietest month
Top search term
taylor swift reputation27K searches a year

02 · Price

A sale here is worth $17.74.

Listings sell for $17.74 on average, from $8.86 to $30.50. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $17.74 that is $0 to $2K a year per listing.

Average price
$17.74inside the $15 to $100 sweet spot
Price range
$8.86–$30.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #71,791 within Keychains. It carries 80 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
82%
Out of stock, average day
20.5%
Average rank
#71,791in Keychains
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
80per listing
Listings tracked
11

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Taylor Swift Reputation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

8

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

10%

  • Brand 120%
  • Brand 219%
  • Brand 315%
  • Brand 415%
  • Brand 513%
  • Brand 67%
  • Open — no brand owns it (2 brands, 10%)

Demand

Taylor Swift Reputation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Taylor Swift Reputation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • taylor swift reputation27K/yr
  • reputation23K/yr
  • reputation taylor swift11K/yr
  • taylor swift reputation merch5K/yr
  • reputation merch2K/yr
  • taylor swift merch reputation355/yr

Reviews and returns

What reviews say buyers love and hate about Taylor Swift Reputation

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Thickness”
5.1%of orders come back
“Thin material”
A buyer, on “Thickness”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Taylor Swift Reputation questions

Answered from the same tracked data.