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Taylor Swift Air Freshener

Fail

Shoppers spend an estimated $11K a year here, so Taylor Swift Air Freshener is a Fail.

Flapen Score
39
39 / 100
Ranks 6,186 of 7,287 Automotive niches · −10 vs the category median of 49
Market size
$11K/yr26K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
77%top-5 click share · 8 brands · 11 sellers

Flapen Score

Taylor Swift Air Freshener against its category

The dotted line is the Automotive average. Past it, Taylor Swift Air Freshener is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taylor Swift Air Freshener market on Amazon at a glance

Shoppers on Amazon United States searched for Taylor Swift Air Freshener 26K times last year and spent an estimated $11K. The top 5 brands take 94% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
3.0%
Market size, estimated
$11Ka year
Peak month
December16.9× the quietest month
Top search term
taylor swift air freshener5K searches a year

02 · Price

A sale here is worth $13.65.

Listings sell for $13.65 on average, from $9.89 to $19.97. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $13.65 that is $0 to $1K a year per listing.

Average price
$13.65under the $15 to $100 sweet spot
Price range
$9.89–$19.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 35.2% of listings are out of stock. The average listing ranks #1,248 within Air Fresheners. It carries 58 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
92%
Out of stock, average day
35.2%
Average rank
#1,248in Air Fresheners
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
58per listing
Listings tracked
13

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Taylor Swift Air Freshener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

11

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

4%

  • Brand 139%
  • Brand 224%
  • Brand 317%
  • Brand 49%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Taylor Swift Air Freshener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 16.9×

Search terms

Top Taylor Swift Air Freshener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • taylor swift air freshener5K/yr
  • taylor swift air freshener car10K/yr
  • taylor swift car air freshener6K/yr
  • taylor swift car freshener4K/yr
  • taylor swift record player air freshener682/yr
  • car air freshener taylor swift641/yr
  • taylor swift air freshener car record player50/yr

Reviews and returns

What reviews say buyers love and hate about Taylor Swift Air Freshener

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Smell”
55%of negative reviews mention “Smell”
0.7%of orders come back
“doesn't smell good”
A buyer, on “Smell”55% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Taylor Swift Air Freshener questions

Answered from the same tracked data.