Is tailgate lock profitable to sell on Amazon United States?

The niche generates $89K/yr across 30 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Skip it (44/100).

How competitive is the tailgate lock niche?

15 brands and 105 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in tailgate lock?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.1%.

When does demand for tailgate lock peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the tailgate lock niche?

Listings span $11.91–$186.13; the average listing price is $55.01 (sweet spot $15–$100). The average incumbent carries 959 reviews — the moat a new listing must climb.

tailgate lock

Skip it

Soft demand (-12.2% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$55.01

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good958.8

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Price range

Okay$11.91–$186.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$89K

$89K/yr · 73K searches

Growth

Bad-12.2%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United States niche tracking, tailgate lock is a $89K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 44/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

tailgate lock market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $83K–$110K; units × avg price
Conversion rate: 2.2%
Avg BSR: #6,154
Page quality: 0%
Prime: 97%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

105

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

12%

Pop & Lock45%
McGard19%
Lemervale11%
APPERFiT7%
DEE ZEE3%
Prosentuo2%
Open — no brand owns it (9 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top tailgate lock search terms

tailgate lock40K/yr -17.3%1.5% conv.
pop and lock tailgate lock7K/yr -4.4%4.0% conv.
locking tailgate handle7K/yr -26.2%1.0% conv.
truck tailgate locks5K/yr +20.4%0.9% conv.
truck bed lock4K/yr +6.7%0.7% conv.
pop lock4K/yr -12.3%1.3% conv.
tail gate lock5K/yr -10.0%1.2% conv.
tailgate lock ford f1503K/yr -3.5%1.9% conv.

All search terms

Top tailgate lock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

McGard 76029 Premium Pick-up Truck Tailgate Lock Black

McGard$27.304.4★6,134 rev

Pop & Lock Manual Tailgate Lock for Chevy Silverado and GMC Sierra Fits 1999 to 2007 Models (Black PL1100)

Pop & Lock$64.014.4★2,149 rev

Universal Tailgate Lock for Trucks Tailgate Anti-Theft Lock Fit for Toyota Tacoma Quick Install with Keys Tailgate Security Accessory

Lemervale$37.454.0★47 rev

Pop & Lock Toyota Tacoma Tailgate Lock Power Tailgate Anti-Theft Lock with Plug & Play T-Harness Fits Tacoma/Tundra 2016-2023 Models (PL8547TAC)

Pop & Lock$134.704.5★573 rev

Pop & Lock Universal Black Tailgate Lock Key Lock PL9900 The Gate Defender Truck Theft Prevention Made in USA

Pop & Lock$38.274.4★1,228 rev

Newest

by launch date

Cali Raised LED Tailgate Theft Protector Made in USA for 2024+ Tacoma

Cali Raised LED$29.1641 rev

4mo ago

Tailgate Anti-Theft Lock for Most Trucks Adjustable Pickup Tailgate Hinge Security Clamp 304 Stainless Steel Rust-Resistant No-Drill Install Tamper-Resistant Bolt+Wrench Included

Lemervale$16.075 rev

5mo ago

Klutchtech Tailgate Anti-Theft Lock Fit for Toyota Tacoma 2024 2025 2026+ Truck Bed Tailgate Locks Protector Compatible with Toyota Tacoma Accessories 2026-2024

Klutchtech$26.8653 rev

5mo ago

Universal Tailgate Lock for Trucks Tailgate Anti-Theft Lock Fit for Toyota Tacoma Quick Install with Keys Tailgate Security Accessory

Lemervale$37.4547 rev

8mo ago

Tailgate Anti-Theft Lock Compatible with Ford F150 F250 F350 Ranger Maverick Explorer Sport Trac Toyota Tacoma Tundra Chevy Silverado Avalanche Colorado GMC Canyon Sierra

Prosentuo$16.9852 rev

1y ago

What buyers say about tailgate lock

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation22%

“No issue installing”

Size-Overall18%

“Fit perfect”

Quality-Overall13%

“Excellent Product”

Ease Of Use7%

“Work's great easy to put on”

Value For Money6%

“Great price”

Locking Mechanism5%

“Super easy lock to keep your tailgate from getting swiped”

Efficiency4%

“Works flawless”

Advertised Vs Actual Product4%

“Works Exactly as Expected”

Strength2%

“Nice and strong”

Durability2%

“Durable”

What buyers complain about

Durability11%

“Great concept BUT breaks very easily”

Quality-Overall10%

“Garbage”

Size-Overall7%

“It's not snug”

Compatibility-Overall6%

“Did not fit my 2014 Toyota pre runner”

Assembly/Installation6%

“Takes a little dexterity to install”

Instructions/User Manual/Troubleshooting4%

“Poor directions”

Mounting4%

“This looked like it would work until I tried to actually mount it to the tailgate”

Value For Money4%

“it might seem a bit pricey”

Functionality-Overall4%

“Didnt work”

Mechanism Issues2%

“the lock tumbler does not engage”

Top return reasons

Size-Overall28%

Compatibility-Overall16%

Defective Material/Parts10%

Mechanism Issues7%

Functionality-Overall6%

Locking Mechanism6%

Advertised Vs Actual Product6%

Product Condition3%

Thin3%

Assembly/Installation2%

Common questions

Is tailgate lock profitable to sell on Amazon United States?: The niche generates $89K/yr across 30 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Skip it (44/100).
How competitive is the tailgate lock niche?: 15 brands and 105 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in tailgate lock?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.1%.
When does demand for tailgate lock peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the tailgate lock niche?: Listings span $11.91–$186.13; the average listing price is $55.01 (sweet spot $15–$100). The average incumbent carries 959 reviews — the moat a new listing must climb.