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Tailgate Light Bar

Maybe

Products sell for $36.26 on average, inside the sweet spot. But demand is soft, at -48.3% this quarter, so Tailgate Light Bar is a Maybe.

Flapen Score
52
52 / 100
Top 35% of 7,287 Automotive niches · +3 vs the category median of 49
Market size
$257K/yr412K searches / yr
90-day growth
-48.3%search demand this quarter
Competition
35%top-5 click share · 25 brands · 29 sellers

Flapen Score

Tailgate Light Bar against its category

The dotted line is the Automotive average. Past it, Tailgate Light Bar is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tailgate Light Bar market on Amazon at a glance

Shoppers on Amazon United States searched for Tailgate Light Bar 412K times last year and spent an estimated $257K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Feb. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -48.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $257K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
-48.3%
Conversion, latest week
1.7%
Market size, estimated
$257Ka year
Peak month
January2.3× the quietest month
Top search term
tailgate light bar119K searches a year

02 · Price

A sale here is worth $36.26.

Listings sell for $36.26 on average, from $8.87 to $118.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $36.26 that is $4K to $9K a year per listing.

Average price
$36.26inside the $15 to $100 sweet spot
Price range
$8.87–$118.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #237 within Lights, Bulbs & Indicators. It carries 1,458 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#237in Lights, Bulbs & Indicators
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
1,458per listing
Listings tracked
44

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Tailgate Light Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

29

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

35%

Top 20: 74%

Open market

34%

  • Brand 117%
  • Brand 213%
  • Brand 312%
  • Brand 410%
  • Brand 58%
  • Brand 66%

Demand

Tailgate Light Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.3×

Search terms

Top Tailgate Light Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tailgate light bar119K/yr
  • led brake light strip28K/yr
  • tailgate light strip39K/yr
  • truck tailgate light bar29K/yr
  • brake light strip19K/yr
  • led tailgate light strip23K/yr
  • tail gate light strips16K/yr
  • tailgate light15K/yr
  • brake light bar12K/yr
  • led tailgate light bar12K/yr

Reviews and returns

What reviews say buyers love and hate about Tailgate Light Bar

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
17%of negative reviews mention “Functionality-Overall”
4.5%of orders come back
“Doest work”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tailgate Light Bar questions

Answered from the same tracked data.