Tailgate Ladder
FailBuyers convert on only 1.3% of searches, so Tailgate Ladder is a Fail.
- Flapen Score
- 45 / 100Ranks 4,788 of 7,287 Automotive niches · −4 vs the category median of 4945
- Market size
- $119K/yr124K searches / yr
- 90-day growth
- -16.5%search demand this quarter
- Competition
- 55%top-5 click share · 15 brands · 71 sellers
Flapen Score
Tailgate Ladder against its category
The dotted line is the Automotive average. Past it, Tailgate Ladder is stronger. Inside it, weaker.
Market
The Tailgate Ladder market on Amazon at a glance
Shoppers on Amazon United States searched for Tailgate Ladder 124K times last year and spent an estimated $119K. The top 5 brands take 63% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- -16.5%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $119Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- tailgate ladder49K searches a year
02 · Price
A sale here is worth $76.36.
Listings sell for $76.36 on average, from $43.70 to $136.67. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $76.36 that is $0 to $8K a year per listing.
- Average price
- $76.36inside the $15 to $100 sweet spot
- Price range
- $43.70–$136.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #61 within Truck Bed & Tailgate Accessories. It carries 1,715 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 90%
- Out of stock, average day
- 21.6%
- Average rank
- #61in Truck Bed & Tailgate Accessories
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 1,715per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Tailgate Ladder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
71
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
29%
- Brand 119%
- Brand 215%
- Brand 311%
- Brand 49%
- Brand 58%
- Brand 68%
Demand
Tailgate Ladder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Tailgate Ladder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tailgate ladder49K/yr
- truck bed ladder20K/yr
- truck ladder16K/yr
- truck tailgate ladder15K/yr
- tailgate ladder for pickup truck15K/yr
- truck step ladder4K/yr
- foldable tailgate ladder3K/yr
- foldable truck tailgate ladder3K/yr
Reviews and returns
What reviews say buyers love and hate about Tailgate Ladder
We read the reviews and the return reasons for every product selling here.
“Poor fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tailgate Ladder questions
Answered from the same tracked data.









