Tailgate Handle
FailDemand is soft, at -16.9% this quarter, so Tailgate Handle is a Fail.
- Flapen Score
- 45 / 100Ranks 4,788 of 7,287 Automotive niches · −4 vs the category median of 4945
- Market size
- $255K/yr212K searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 74%top-5 click share · 8 brands · 20 sellers
Flapen Score
Tailgate Handle against its category
The dotted line is the Automotive average. Past it, Tailgate Handle is stronger. Inside it, weaker.
Market
The Tailgate Handle market on Amazon at a glance
Shoppers on Amazon United States searched for Tailgate Handle 212K times last year and spent an estimated $255K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $255K a year.
- Searches, last 12 months
- 212K
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $255Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- tailgate handle97K searches a year
02 · Price
A sale here is worth $20.59.
Listings sell for $20.59 on average, from $11.27 to $43.34. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $20.59 that is $15K to $21K a year per listing.
- Average price
- $20.59inside the $15 to $100 sweet spot
- Price range
- $11.27–$43.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $15K–$21K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #109 within Truck Bed & Tailgate Accessories. It carries 1,802 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #109in Truck Bed & Tailgate Accessories
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,802per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Tailgate Handle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
20
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
5%
- Brand 160%
- Brand 212%
- Brand 37%
- Brand 47%
- Brand 55%
- Brand 64%
- Open — no brand owns it (2 brands, 5%)
Demand
Tailgate Handle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Tailgate Handle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tailgate handle97K/yr
- tailgate latch40K/yr
- tailgate latch assembly14K/yr
- tail gate handle assembly10K/yr
- tail gate latch kit12K/yr
- tail gate handle8K/yr
- 2004 chevy silverado tailgate handle4K/yr
- tail gate latch5K/yr
- 2005 chevy silverado tailgate handle3K/yr
- 2003 chevy silverado tailgate handle3K/yr
Reviews and returns
What reviews say buyers love and hate about Tailgate Handle
We read the reviews and the return reasons for every product selling here.
“Easy break”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tailgate Handle questions
Answered from the same tracked data.