Tailgate Handle
FailDemand is soft, at -16.9% this quarter, so Tailgate Handle is a Fail.
- Flapen Score
- 45 / 100Ranks 4,788 of 7,287 Automotive niches · −4 vs the category median of 4945
- Market size
- $255K/yr212K searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 74%top-5 click share · 8 brands · 20 sellers
Flapen Score
Tailgate Handle against its category
The dotted line is the Automotive average. Past it, Tailgate Handle is stronger. Inside it, weaker.
Market
The Tailgate Handle market on Amazon at a glance
Shoppers on Amazon United States searched for Tailgate Handle 212K times last year and spent an estimated $255K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $255K a year.
- Searches, last 12 months
- 212K
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $255Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- tailgate handle97K searches a year
02 · Price
A sale here is worth $20.59.
Listings sell for $20.59 on average, from $11.27 to $43.34. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $20.59 that is $15K to $21K a year per listing.
- Average price
- $20.59inside the $15 to $100 sweet spot
- Price range
- $11.27–$43.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $15K–$21K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #109 within Truck Bed & Tailgate Accessories. It carries 1,802 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #109in Truck Bed & Tailgate Accessories
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,802per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Tailgate Handle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gledewen Tailgate Handle Latch and Bezel Trim with Rod Clips | for 1999-2007 Chevy Silverado GMC Sierra 1500 2500 3500 | Replaces# 15997911 15228539 15228541 15228540
- Price
- $17.06
- Rating
- 4.6/5
- Reviews
- 8,417
- Age
- 6y ago

A-Premium - Tailgate Handle & Bezel Assembly - Compatible with 1999 2000 2001 2002 2003 2004 2005 2006 2007 Chevy Silverado GMC Sierra 1500 2500 3500 - # 15997911 15228539 15228540 15228541
- Price
- $15.21
- Rating
- 4.6/5
- Reviews
- 436
- Age
- 2y ago

Aoerzn Premium Tailgate Handle Latch and Bezel Trim with Rod Clips Fits for 1999-2007 Chevy Silverado GMC Sierra 1500 2500 3500 Replaces# 15997911 15228539 15228540 15228541
- Price
- $13.33
- Rating
- 4.7/5
- Reviews
- 979
- Age
- 2y ago

Tailgate Handle Latch Rebuild Kit Compatible with 1999-2006 Chevy Silverado 1500 2500 3500 GMC Sierra Replaces# 15997911 15921948 Rear Tail Gate Door Parts Gasket Bezel Lock Bolt Hinge Locking Set
- Price
- $43.34
- Rating
- 4.0/5
- Reviews
- 720
- Age
- 5y ago

APA Replacement Exterior Textured Black Tailgate Handle and Bezel for 1988-2002 C / K 1500 2500 3500 GM1916101 GM1915101
- Price
- $20.81
- Rating
- 4.5/5
- Reviews
- 1,172
- Age
- 13y ago
Trending
estimated 90-day click momentum
Exterior Tailgate Handle Latch Compatible with Chevy GMC C/K C1500 C2500 C3500 K1500 K2500 K3500 Pickup Truck 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 02 Rear Door Handle
- Price
- $18.00
- Rating
- 4.1/5
- Reviews
- 236
- Age
- 4y ago

Tailgate Latch Lock w/Cable Bolts 15921948 15921949 Compatible with 1999-2007 Chevrolet Chevy Silverado/GMC Sierra 1500 2500 3500 for Rear Tail Gate Panel Side Left & Right
- Price
- $20.14
- Rating
- 4.3/5
- Reviews
- 146
- Age
- 3y ago

Gledewen 15997911 Upgraded Metal Tailgate Handle Latch with Plastic Bezel Trim Rod Clips Compatible with 1999-2007 Chevy Silverado GMC Sierra 1500 2500 3500 Replaces# 15228539 15228541 15228540
- Price
- $34.36
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 1y ago

APA Replacement Exterior Textured Black Tailgate Handle and Bezel for 1988-2002 C / K 1500 2500 3500 GM1916101 GM1915101
- Price
- $20.81
- Rating
- 4.5/5
- Reviews
- 1,172
- Age
- 13y ago

Aoerzn Premium Tailgate Handle Latch and Bezel Trim with Rod Clips Fits for 1999-2007 Chevy Silverado GMC Sierra 1500 2500 3500 Replaces# 15997911 15228539 15228540 15228541
- Price
- $13.33
- Rating
- 4.7/5
- Reviews
- 979
- Age
- 2y ago
Newest
by launch date
Gledewen 15997911 Upgraded Metal Tailgate Handle Latch with Plastic Bezel Trim Rod Clips Compatible with 1999-2007 Chevy Silverado GMC Sierra 1500 2500 3500 Replaces# 15228539 15228541 15228540
- Price
- $34.36
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 1y ago

A-Premium - Tailgate Handle & Bezel Assembly - Compatible with 1999 2000 2001 2002 2003 2004 2005 2006 2007 Chevy Silverado GMC Sierra 1500 2500 3500 - # 15997911 15228539 15228540 15228541
- Price
- $15.21
- Rating
- 4.6/5
- Reviews
- 436
- Age
- 2y ago

Aoerzn Premium Tailgate Handle Latch and Bezel Trim with Rod Clips Fits for 1999-2007 Chevy Silverado GMC Sierra 1500 2500 3500 Replaces# 15997911 15228539 15228540 15228541
- Price
- $13.33
- Rating
- 4.7/5
- Reviews
- 979
- Age
- 2y ago

APPERFiT Tailgate Handle Latch w/Bezel Cover 20955300 22755303 Compatible with 2007-2014 Chevrolet Chevy Silverado GMC Sierra 1500 2500 3500 Rear Truck Bed Tail Gate Door Panel
- Price
- $23.34
- Rating
- 4.8/5
- Reviews
- 152
- Age
- 3y ago

Lcyolada Tailgate Handle Latch Compatible with 2004-2016 Ford F150 F250 F350 F450 F550 Super Duty Explorer Lobo Lincoln Mark LT Replace# 8L3Z-9943400-AA 79606 w/Key Hole
- Price
- $13.19
- Rating
- 4.6/5
- Reviews
- 376
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
20
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
5%
- Gledewen60%
- A-Premium12%
- APPERFiT7%
- Aoerzn7%
- CPP5%
- T1A4%
- Open — no brand owns it (2 brands, 5%)
Demand
Tailgate Handle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Tailgate Handle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tailgate handle97K/yr
- tailgate latch40K/yr
- tailgate latch assembly14K/yr
- tail gate handle assembly10K/yr
- tail gate latch kit12K/yr
- tail gate handle8K/yr
- 2004 chevy silverado tailgate handle4K/yr
- tail gate latch5K/yr
- 2005 chevy silverado tailgate handle3K/yr
- 2003 chevy silverado tailgate handle3K/yr
Reviews and returns
What reviews say buyers love and hate about Tailgate Handle
We read the reviews and the return reasons for every product selling here.
“Easy break”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tailgate Handle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









