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Tailgate Cover

Maybe

Products sell for $51.04 on average, inside the sweet spot. But buyers convert on only 1.5% of searches, so Tailgate Cover is a Maybe.

Flapen Score
56
56 / 100
Top 19% of 7,287 Automotive niches · +7 vs the category median of 49
Market size
$168K/yr213K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
26%top-5 click share · 47 brands · 93 sellers

Flapen Score

Tailgate Cover against its category

The dotted line is the Automotive average. Past it, Tailgate Cover is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tailgate Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Tailgate Cover 213K times last year and spent an estimated $168K. The top 5 brands take 52% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
1.5%
Market size, estimated
$168Ka year
Peak month
August1.4× the quietest month
Top search term
tailgate cover35K searches a year

02 · Price

A sale here is worth $51.04.

Listings sell for $51.04 on average, from $8.75 to $132.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $51.04 that is $0 to $5K a year per listing.

Average price
$51.04inside the $15 to $100 sweet spot
Price range
$8.75–$132.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #1,309 within Truck Bed & Tailgate Accessories. It carries 391 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
73%
Out of stock, average day
3.3%
Average rank
#1,309in Truck Bed & Tailgate Accessories
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
391per listing
Listings tracked
100

04 · Newcomers

8 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
34
Successful launches
8Amazon's first-year sales bar
Average brand age
45 months

Products

Top Tailgate Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

47 rising

Sellers

93

Top-5 brand share

52%

Top 20: 85%

Top-5 click share

26%

Top 20: 57%

Open market

44%

  • Brand 120%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Tailgate Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Tailgate Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tailgate cover35K/yr
  • tailgate cap31K/yr
  • tailgate protector23K/yr
  • tailgate mat14K/yr
  • tailgate spoiler13K/yr
  • tailgate trim12K/yr
  • tailgate protectors for trucks11K/yr
  • tail gate protector for truck5K/yr
  • tailgate covers for trucks9K/yr
  • tailgate molding cap6K/yr

Reviews and returns

What reviews say buyers love and hate about Tailgate Cover

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
4.3%of orders come back
“DOES NOT FIT”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tailgate Cover questions

Answered from the same tracked data.