tailgate cover
Worth a lookShows a sweet-spot price point ($51.04 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$51.04avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great390.6avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.75–$132.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$168K$168K/yr · 213K searches
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, tailgate cover is a $168K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
tailgate cover market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $153K–$204K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #1,309
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 88%
- Out of stock
- 3.3%
- Avg brand age
- 45 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
47 rising
Sellers
93
Top-5 brand share
52%
Top 20: 85%
Top-5 click share
26%
Top 20: 57%
Open market
44%
- ECOTRIC20%
- LASFIT11%
- Primedura8%
- TripleAliners7%
- CAT6%
- KARPAL4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top tailgate cover search terms
- tailgate cover35K/yr
- tailgate cap31K/yr
- tailgate protector23K/yr
- tailgate mat14K/yr
- tailgate spoiler13K/yr
- tailgate trim12K/yr
- tailgate protectors for trucks11K/yr
- tail gate protector for truck5K/yr
- tailgate covers for trucks9K/yr
- tailgate molding cap6K/yr
Top tailgate cover products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ECOTRIC Tailgate Cap Top Protector Molding Spoiler Cover Compatible with 2007-2013 Chevy GMC Silverado Sierra 1500 2007-2014 2500 3500 Replacement for 25844299 GM1904104
ECOTRIC$39.704.2★1,021 rev
ECOTRIC Tailgate Spoiler Cap Cover Compatible with 1999-2007 Chevy Silverado GMC Sierra Replacement for 15932249 GM1909101 Molding Top Protector Textured Black
ECOTRIC$39.064.4★1,292 rev
Cat Ultra Tough Heavy Duty Truck Tailgate Mat/Pad/Protector - Universal Trim-to-Fit Extra-Thick Rubber for All Pickup Trucks 62 x 21 (CAMT-1509) Black
CAT$56.634.4★916 rev
ECOTRIC Tailgate Molding Cap Spoiler Compatible with 2009-2019 Dodge Ram 1500 2500 3500 Classic Replacement for CH1909100 55372052AH 6502632 926-578 Tail Gate Cover Top Protector Lip Trim (3Pcs)
ECOTRIC$33.364.2★2,494 rev
Himal Outdoors Tailgate Pad for Mountain Bike Tailgate Protection Pad with Tool Pockets Fits Most Truck Carries Up to 5 Bikes
Himal Outdoors$73.554.3★1,318 rev
Newest
by launch date
PIT66 Tailgate Molding Cap Compatible with 1999-2007 Chevy Silverado GMC Sierra 1500 (Fit 2007 Classic Only) Not Stepside Fit 6.5FT Bed Tail Gate Spoiler Moulding Protector Top Cover GM1909101
PIT66$53.642 rev
Primedura Tailgate Molding Cap Top Protector Molding Trim Compatible with Chevrolet Silverado GMC Sierra 1500 2014-2019 2500 HD 3500 HD 2015-2019 Tail Gate Protector 22763062 GM1904110
Primedura$38.92101 rev
Primedura Tailgate Molding Cap Top Protector Molding Trim Compatible with 1999-2007 Chevy Silverado GMC Sierra Replacement for 15932249 GM1909101 Molding Top Protector Cover
Primedura$35.59101 rev
Primedura Tailgate Cap Top Protector Molding Spoiler Cover Compatible with Chevy Silverado GMC Sierra 1500 2007-2013 / Silverado Sierra 2500 3500 2007-2014 (NOT Fit 2007 Classic) 25844299 GM1904104
Primedura$42.68101 rev
TripleAliners Truck Mat Compatible with 2009-2018 Ram 1500&2500/3500HD 2009-2026&Classic 19-24 Standard Tailgate Accessories Tailgate Mat Custom Fit All Weather Pickup Liner w/Tailgate Cap Protector
TripleAliners$56.7348 rev
Trending
90-day click momentumPIT66 Tailgate Molding Cap Compatible with 1999-2007 Chevy Silverado GMC Sierra 1500 (Fit 2007 Classic Only) Not Stepside Fit 6.5FT Bed Tail Gate Spoiler Moulding Protector Top Cover GM1909101
PIT66$53.645.0★
Dakine Tailgate Surf Pad - Black
Dakine$49.684.8★
Primedura Tailgate Molding Cap Top Protector Molding Trim Compatible with 1999-2007 Chevy Silverado GMC Sierra Replacement for 15932249 GM1909101 Molding Top Protector Cover
Primedura$35.594.2★
Primedura Tailgate Molding Cap Top Protector Molding Trim Compatible with Chevrolet Silverado GMC Sierra 1500 2014-2019 2500 HD 3500 HD 2015-2019 Tail Gate Protector 22763062 GM1904110
Primedura$38.924.2★
ESI ROK BLOCK Tailgate Gap Cover 4.25 width
ESI$35.234.4★
What buyers say about tailgate cover
What buyers praise and complain about, mined from review topics.What buyers love
“Fits just like OEM”
“This is an excellent quality mat”
“No problem installing”
“Cheap price”
“Exactly what I needed”
“Quality Materials”
“Feels durable”
“Excellent truck protection”
“Very easy process”
“It works and holds the bikes in place”
What buyers complain about
“DOES NOT FIT”
“Seriously poor quality control”
“did not stick”
“This item does not fit like it says it does”
“terrible install”
“mounting holes were off”
“2 out of 3 ripped”
“Not even good for the price”
“Wrong description”
“material is tough”
Top return reasons
Common questions
- Is tailgate cover profitable to sell on Amazon United States?
- The niche generates $168K/yr across 100 tracked products. 8 of 34 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (56/100).
- How competitive is the tailgate cover niche?
- 47 brands and 93 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in tailgate cover?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 4.3%.
- When does demand for tailgate cover peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the tailgate cover niche?
- Listings span $8.75–$132.89; the average listing price is $51.04 (sweet spot $15–$100). The average incumbent carries 391 reviews — the moat a new listing must climb.