tailgate assist
Worth a lookShows a $1.5M/yr market, but prices mostly outside the sweet spot ($10.06–$918.15) keeps it on the watch list.
Market size
Great$1.5M$1.5M/yr · 900K searches
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$84.35avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay2,725.78avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$10.06–$918.15cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, tailgate assist is a $1.5M/yr Amazon United States market (900K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
tailgate assist market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $1.3M–$1.7M
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #164
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
85
Top-5 brand share
82%
Top 20: 98%
Top-5 click share
34%
Top 20: 66%
Open market
16%
- Orion Motor Tech39%
- Rough Country19%
- ARANA10%
- DEE ZEE9%
- PIMCAR4%
- Winunite3%
- Open — no brand owns it (18 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top tailgate assist search terms
- rough country225K/yr
- tailgate assist shock135K/yr
- tailgate assist112K/yr
- 2026 f250 super duty accessories25K/yr
- tail gate assist kit30K/yr
- f35024K/yr
- 2026 ford f250 super duty accessories17K/yr
- 2026 f350 super duty accessories16K/yr
- 2017 f25020K/yr
- 2026 ford f250 accessories8K/yr
Top tailgate assist products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rough Country Tailgate Assist for Ford F-150/F-250/F-350 Super Duty Truck 2WD/4WD (2015-2026) - Smooth Safe & Controlled Tailgate Lowering
Rough Country$34.654.6★551 rev
Orion Motor Tech Heavy Duty Pickup Tailgate Assist Truck Tailgate Lift Assist Kit Compatible with 07-18 Chevy Silverado GMC Sierra 1500 & 07-19 HD 2500 3500 Truck Tailgate Shock Absorber Black
Orion Motor Tech$18.934.3★1,451 rev
Orion Motor Tech Truck Tailgate Assist Pickup Tailgate Lift Assist Kit Compatible with 1999 2000 2001 2002 2003 2004 2005 2006 Chevy Silverado GMC Sierra 1500 2500 3500 & 2007 Classic 1500 Models
Orion Motor Tech$19.064.2★9,431 rev
Orion Motor Tech Compatible with 15-25 F150 Tailgate Assist Accessories Truck Tail Gate Lift Assist Tailgate Shock Compatible with Ford F150 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Orion Motor Tech$19.144.5★1,764 rev
Orion Motor Tech Truck Tailgate Assist Shock Tailgate Damper Kit Compatible with 2015 to 2025 Ford F-150 Shock Absorber for Pickup Truck Strut for 43204 with Zinc-Plated Mount Plates Torx Wrench
Orion Motor Tech$18.724.2★9,431 rev
Newest
by launch date
PIMCAR Truck Phone Holder for 2023 2024 2025 2026 Ford F250 F350 F450 F550 Pocket Insert Organizer with USB Hole Premium Silicone Anti-Tipping Phone Stand Super Duty OEM Accessories
PIMCAR$19.8588 rev
ARANA Tailgate Assist Soft Open for Chevy Silverado & GMC Sierra 1999-2006
ARANA$19.243,770 rev
Rough Country Tailgate Assist for Ford F-150/F-250/F-350 Super Duty Truck 2WD/4WD (2015-2026) - Smooth Safe & Controlled Tailgate Lowering
Rough Country$34.65551 rev
Rough Country Tailgate Assist for Ram 1500/2500/3500 (2010-2026 & Classic) - Smooth Safe & Controlled Tailgate Lowering
Rough Country$34.20172 rev
PIMCAR Full Center Console Organizer Tray for 2023-2026 Ford F250 F350 F450 F550 Super Duty Truck Storage Insert with Non-Slip Pad (Full Console w/Bucket Seats ONLY) Not for Work Surface Console
PIMCAR$24.21151 rev
Trending
90-day click momentum
ARANA Tailgate Assist Shock for F150 2015-2026 Tail Gate Lowering Soft Open Accessories Hydraulic Damper Strut Kit Fits Ford F-150 XL XLT Lariat King Ranch(No-Drilled Installation)
ARANA$18.334.3★
ARANA Tailgate Assist Soft Open for Chevy Silverado & GMC Sierra 1999-2006
ARANA$19.244.3★
Rough Country Tailgate Assist for Ford F-150/F-250/F-350 Super Duty Truck 2WD/4WD (2015-2026) - Smooth Safe & Controlled Tailgate Lowering
Rough Country$34.654.6★
ARANA Tailgate Assist Soft Open for Ford F150 & Lincoln Mark LT 2004-2014
ARANA$19.014.3★
PIMCAR Truck Phone Holder for 2023 2024 2025 2026 Ford F250 F350 F450 F550 Pocket Insert Organizer with USB Hole Premium Silicone Anti-Tipping Phone Stand Super Duty OEM Accessories
PIMCAR$19.854.7★
What buyers say about tailgate assist
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to assemble”
“Fit like a glove”
“Great looking product”
“Works as said”
“Fair price”
“Works as expected”
“was easy to put on”
“Solid construction”
“Bright light”
“Made from very durable material”
What buyers complain about
“Falls apart”
“Garbage quality”
“Instructions are horrible”
“does not fit my truck”
“Hard to install”
“Does not fit Super Crew”
“Poor Quality Shock”
“It does not work my tailgate dont open”
“mounts out of the way to solves this issue”
“Wrong parts”
Top return reasons
Common questions
- Is tailgate assist profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 64 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the tailgate assist niche?
- 24 brands and 85 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in tailgate assist?
- Top complaints mined from reviews: Durability, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 2.4%.
- When does demand for tailgate assist peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the tailgate assist niche?
- Listings span $10.06–$918.15; the average listing price is $84.35 (sweet spot $15–$100). The average incumbent carries 2,726 reviews — the moat a new listing must climb.