Tactical Keychain

Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

459K

Growth, 90 days vs prior 90

-3.5%

Conversion, latest week

0.7%

Market size, estimated

$38Ka year

Peak month

December1.9× the quietest month

Top search term

edc keychain101K searches a year

Listings sell for $12.61 on average, from $3.91 to $24.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $12.61 that is $0 to $1K a year per listing.

Average price

$12.61under the $15 to $100 sweet spot

Price range

$3.91–$24.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.0%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #298 within Keychains. It carries 3,068 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

95%

Out of stock, average day

2.8%

Average rank

#298in Keychains

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

3,068per listing

Listings tracked

42

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

40 months