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Tacoma Headlights

Fail

Prices span $103.03–$1035.19, mostly outside the sweet spot, so Tacoma Headlights is a Fail.

Flapen Score
47
47 / 100
Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 49
Market size
$253K/yr145K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
42%top-5 click share · 21 brands · 53 sellers

Flapen Score

Tacoma Headlights against its category

The dotted line is the Automotive average. Past it, Tacoma Headlights is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tacoma Headlights market on Amazon at a glance

Shoppers on Amazon United States searched for Tacoma Headlights 145K times last year and spent an estimated $253K. The top 5 brands take 65% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $253K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
0.6%
Market size, estimated
$253Ka year
Peak month
December1.6× the quietest month
Top search term
tacoma headlights34K searches a year

02 · Price

A sale here is worth $272.09.

Listings sell for $272.09 on average, from $103.03 to $1035.19. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $272.09 that is $0 to $27K a year per listing.

Average price
$272.09above the $15 to $100 sweet spot
Price range
$103.03–$1035.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$27K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #4,637 within Lights, Bulbs & Indicators. It carries 54 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
73%
Out of stock, average day
7.6%
Average rank
#4,637in Lights, Bulbs & Indicators
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
54per listing
Listings tracked
33

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Tacoma Headlights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

53

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

42%

Top 20: 85%

Open market

31%

  • Brand 126%
  • Brand 216%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Tacoma Headlights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Tacoma Headlights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tacoma headlights34K/yr
  • tacoma headlights 2016-202322K/yr
  • toyota tacoma headlights16K/yr
  • toyota tacoma headlights 2016-202210K/yr
  • 3rd gen tacoma headlights8K/yr
  • 2017 toyota tacoma headlights8K/yr
  • 2017 tacoma headlights8K/yr
  • 2018 toyota tacoma headlights7K/yr
  • 2016 tacoma headlights6K/yr
  • 2018 tacoma headlights6K/yr

Reviews and returns

What reviews say buyers love and hate about Tacoma Headlights

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Water Resistance”
3.5%of orders come back
“is letting water in”
A buyer, on “Water Resistance”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tacoma Headlights questions

Answered from the same tracked data.