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Surron Light

Fail

Shoppers spend an estimated $35K a year here, so Surron Light is a Fail.

Flapen Score
44
44 / 100
Ranks 5,081 of 7,287 Automotive niches · −5 vs the category median of 49
Market size
$35K/yr67K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
61%top-5 click share · 12 brands · 17 sellers

Flapen Score

Surron Light against its category

The dotted line is the Automotive average. Past it, Surron Light is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surron Light market on Amazon at a glance

Shoppers on Amazon United States searched for Surron Light 67K times last year and spent an estimated $35K. The top 5 brands take 79% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
1.5%
Market size, estimated
$35Ka year
Peak month
December1.5× the quietest month
Top search term
surron light22K searches a year

02 · Price

A sale here is worth $35.66.

Listings sell for $35.66 on average, from $19.95 to $55.03. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $35.66 that is $0 to $4K a year per listing.

Average price
$35.66inside the $15 to $100 sweet spot
Price range
$19.95–$55.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #945 within Parts. It carries 94 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#945in Parts
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
94per listing
Listings tracked
19

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Surron Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

17

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

16%

  • Brand 147%
  • Brand 211%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (6 brands, 16%)

Demand

Surron Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Surron Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • surron light22K/yr
  • surron headlight16K/yr
  • surron baja light7K/yr
  • baja light surron4K/yr
  • talaria headlight4K/yr
  • talaria light3K/yr
  • motoparty2K/yr
  • motoparty headlight5K/yr
  • motoparty headlight talaria x32K/yr
  • baja light for talaria1K/yr

Reviews and returns

What reviews say buyers love and hate about Surron Light

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Brightness/Shine/Glow”
21%of negative reviews mention “Durability”
3.5%of orders come back
“broke pretty easily”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Surron Light questions

Answered from the same tracked data.