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Sunpass

Maybe

Products sell for $21.69 on average, inside the sweet spot. But the top 5 brands take 98% of clicks, so Sunpass is a Maybe.

Flapen Score
52
52 / 100
Top 35% of 7,287 Automotive niches · +3 vs the category median of 49
Market size
$508K/yr236K searches / yr
90-day growth
+6.8%search demand this quarter
Competition
77%top-5 click share · 6 brands · 31 sellers

Flapen Score

Sunpass against its category

The dotted line is the Automotive average. Past it, Sunpass is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunpass market on Amazon at a glance

Shoppers on Amazon United States searched for Sunpass 236K times last year and spent an estimated $508K. The top 5 brands take 98% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $508K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
9.9%
Market size, estimated
$508Ka year
Peak month
March1.3× the quietest month
Top search term
sunpass64K searches a year

02 · Price

A sale here is worth $21.69.

Listings sell for $21.69 on average, from $12.00 to $31.85. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $21.69 that is $33K to $43K a year per listing.

Average price
$21.69inside the $15 to $100 sweet spot
Price range
$12.00–$31.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$33K–$43K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #1,082 within Bumper Stickers, Decals & Magnets. It carries 348 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#1,082in Bumper Stickers, Decals & Magnets
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
348per listing
Listings tracked
12

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Sunpass products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

31

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 213%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Sunpass search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Sunpass search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunpass64K/yr
  • sunpass pro32K/yr
  • sunpass transponder20K/yr
  • sun pass12K/yr
  • sunpass florida toll pass40K/yr
  • sun pass pro9K/yr
  • florida sunpass transponder11K/yr
  • sunpass pro transponder13K/yr
  • sun pass florida for toll12K/yr
  • sun pass pro transponder5K/yr

Reviews and returns

What reviews say buyers love and hate about Sunpass

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Functionality-Overall”
1.3%of orders come back
“DId not work”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sunpass questions

Answered from the same tracked data.