Is sunpass profitable to sell on Amazon United States?

The niche generates $508K/yr across 12 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the sunpass niche?

6 brands and 31 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in sunpass?

Top complaints mined from reviews: Functionality-Overall, Assembly/Installation, Durability. The return rate is 1.3%.

When does demand for sunpass peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the sunpass niche?

Listings span $12.00–$31.85; the average listing price is $21.69 (sweet spot $15–$100). The average incumbent carries 348 reviews — the moat a new listing must climb.

sunpass

Worth a look

Shows a sweet-spot price point ($21.69 avg), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Avg price

Great$21.69

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Review moat

Great347.67

avg incumbent reviews — the moat a new listing must climb

Price range

Great$12.00–$31.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$508K

$508K/yr · 236K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.8%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, sunpass is a $508K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

sunpass market data

Units sold / yr: 20K–25K; avg 1,500–2,000/product
Revenue / yr: $434K–$542K; units × avg price
Conversion rate: 9.9%
Avg BSR: #1,082
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 6.7%
Avg brand age: 39 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Generic68%
Sunpass13%
Bundled9%
Sunpass Bluenin5%
Sunpour4%
IoT Slash2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top sunpass search terms

sunpass64K/yr +15.5%12.2% conv.
sunpass pro32K/yr +27.3%10.1% conv.
sunpass transponder20K/yr +37.3%9.3% conv.
sun pass12K/yr +39.9%8.5% conv.
sunpass florida toll pass40K/yr -52.0%10.2% conv.
sun pass pro9K/yr +42.9%10.4% conv.
florida sunpass transponder11K/yr +17.4%7.9% conv.
sunpass pro transponder13K/yr +7.6%8.8% conv.
sun pass florida for toll12K/yr -56.6%8.2% conv.
sun pass pro transponder5K/yr +50.7%10.7% conv.

All search terms

Top sunpass products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sun Pass Pro Universal Toll Transponder Prepaid Electronic Pass for Florida & 21 Additional States (PRO)

Generic$31.854.7★98 rev

Sun Pass Pro Universal Toll Transponder Prepaid Electronic Pass for Florida & 21 Additional States (PRO)

Generic$12.223.8★21 rev

SunPass Mini Sticker Pre-Paid Toll Program For Florida (Styles may vary)

Sunpass$12.344.6★2,194 rev

Sun Pass Pro Universal Toll Transponder Prepaid Electronic Pass for Florida & 21 Additional States (PRO)

Generic$29.834.5★54 rev

Sunpass Sun Pass Pro Portable Toll Transponder - Prepaid Electronic Toll Pass for Florida + 23 Additional States E-ZPass Compatible No-Stop Automatic Toll Payment Device for Cars Travel & Commuting

Generic$29.684.8★38 rev

Newest

by launch date

SunPass PRO Portable Toll Transponder Prepaid Toll Pass for Florida & 21 States | Works with E-ZPass | Easy Install | No Monthly Fees | Travel Smart Across USA

Generic$31.108 rev

3mo ago

Sun Pass Pro Universal Toll Transponder Prepaid Electronic Pass for Florida & 21 Additional States (PRO)

Generic$12.2221 rev

5mo ago

Sunpour Wristlet Wallets for Women Cute Keychain Wallet with AirTag Holder RFID Small Credit Card Holder Boho Beaded Wallet Keychain WristletCamel

Sunpour$15.36133 rev

10mo ago

Sunpour Wristlet Wallets for Women Cute Keychain Wallet with AirTag Holder RFID Small Credit Card Holder Boho Beaded Wallet Keychain WristletLeopard

Sunpour$15.21133 rev

10mo ago

Full-Wrap Silicone Skin for SunPass Pro and SunPass Portable (Florida) UNI Pass by E-Pass and Rectangular EZ Pass with Suction Cups. Includes a Pair of Black Suction Cups.

IoT Slash$12.06135 rev

1y ago

What buyers say about sunpass

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good quality”

Value For Money13%

“Great price”

Advertised Vs Actual Product12%

“As advertised”

Ease Of Use11%

“Easy to do”

Assembly/Installation8%

“Easy to install”

Size-Overall7%

“Fits perfect”

Efficiency7%

“Worked as expected”

Design-Overall4%

“Cool design”

Adhesion/Stickiness3%

“So far they stick better than the original”

Durability3%

“Seems to be durable”

What buyers complain about

Functionality-Overall13%

“DId not work”

Assembly/Installation10%

“This was not easy to set up at all”

Durability10%

“Broken”

Value For Money8%

“cost me money”

Strap/String Quality8%

“Unfortunately, as soon as I undid the button to add my cards, the button broke and I had to cut off the strap”

Instructions/User Manual/Troubleshooting8%

“Very confusing on activation”

Ease Of Use5%

“takes a second to push it back on the window”

Connectivity-Overall5%

“Didnt connect no unit number”

Size-Overall5%

“porque vienen pequeñas.”

Color5%

“It was black on one side”

Top return reasons

Value For Money32%

Functionality-Overall20%

Compatibility-Overall10%

Advertised Vs Actual Product7%

Certifications6%

Size-Overall5%

Software/Application3%

Connectivity-Overall2%

Product Condition2%

Assembly/Installation2%

Common questions

Is sunpass profitable to sell on Amazon United States?: The niche generates $508K/yr across 12 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the sunpass niche?: 6 brands and 31 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in sunpass?: Top complaints mined from reviews: Functionality-Overall, Assembly/Installation, Durability. The return rate is 1.3%.
When does demand for sunpass peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the sunpass niche?: Listings span $12.00–$31.85; the average listing price is $21.69 (sweet spot $15–$100). The average incumbent carries 348 reviews — the moat a new listing must climb.

sunpass

sunpass market data

Competition & brand share

Demand & seasonality

Top sunpass search terms

Top sunpass products on Amazon

Top sellers

Newest

Trending

What buyers say about sunpass

What buyers love

What buyers complain about

Top return reasons

Common questions

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